social communities
By Barton Goldenberg In the past few blog posts, I have described a Social CRM framework, have looked into the value-add and requirements of external and internal-facing Social Media communities, and have made the strong linkage between Social Media communities and Social CRM. In this blog post, I would like to why with you why…
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By Barton Goldenberg In this blog post, I will explore how an organization can monitor and filter relevant insight generated from Social Media communities. An organization can integrate social insight into their Social CRM application. Afterward, their staff can leverage this information to better engage with customers. Social Media tools do an excellent job of…
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By Barton Goldenberg The Social Media phenomenon is forcing organizations to build a more customer-centered focus. The use of Social Media tools is driving organizations to leverage Social Media information. Social Media information is being used extensively for organizations’ CRM efforts. Below is a Social CRM framework that I will be referring to frequently in…
Read More By Barton Goldenberg Using Social Media communities to interact online is a venue for people to talk with one another. The need to interact with others is an important way for people to share ideas. Behind the success of Social Media is online communities. These online communities allow people to get information, opinions, solutions and…
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By Barton Goldenberg I have implemented a large Social Media initiative for one of my company’s (ISM) customers. This customer, referred to as Front Runner, is a well-known brand that provides products and services to consumers worldwide. During this journey, ISM planned, designed and implemented a global Social Media pilot. Front Runner saw Social Media…
Read More By Barton Goldenberg The value of Social Media is interacting with people to obtain valuable information for potential marketing purposes. Social Media is an excellent way to communicate with customers/prospects. Social Media also enables the gaining of insight into their behavior. While networking has gone on as long as societies have existed, the unparalleled potential…
Read More By Barton Goldenberg The desire to interact online via social communities has proven to be another way for people to enjoy talking to one another. This need to interact with others has become an increasingly important way for people to share ideas. The key behind the success of Social Media is driven by online communities…
Read More By Barton Goldenberg As many are aware, the growth of Social Media is having a tremendous impact on business throughout the world. Social Media is changing the rules of the marketplace, just as the Internet did a decade ago. A key impact of Social Media is on the Customer Relationship Management (CRM) marketplace. The increasing…
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ISM & Mzinga Present Nov. 12 Webinar By Jean Young, VP, ISM Ask many executives if the company has a private social community and the answer may be: “yes, our clients can login and check the status of orders” or “we have our own Facebook, Twitter, YouTube accounts”. Neither answer is correct. ISM Founder/President Barton…
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Webinar Tackles Knowledge Communities with Focus on “The Value-Add of Private Social Communities” By Jean Young, VP, ISM. sk many executives if the company has a private social community and the answer may be: “yes, our clients can login and check the status of orders” or “we have our own Facebook, Twitter, YouTube accounts”. Neither…
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Social Media, Mobility and Gamification are part of a customer-focused two-way dialogue By: Jean Young, Vice President, ISM For today’s “always-on, always-connected” customers operating in a world where commerce is “two-way and in real time”, well, sorta, there is a level of frustration that two-way often is one-way with the customer on the losing end.…
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