By Barton Goldenberg Last time I wrote about the importance of creating Social Media policies to govern employee activities...
By Barton Goldenberg Given the importance of getting the Social Media component right in a Social CRM initiative, I...
By Barton Goldenberg In my previous blog posts, I discussed effective training and a responsive help desk, the first...
By Barton Goldenberg In my previous blog post, I discussed effective training, the first of the three components that...
By Barton Goldenberg To ensure high user adoption of Social CRM systems, as well as happy and engaged users,...
By Barton Goldenberg Here are five ways to that will help every organization address and hopefully overcome the inevitable...
By Barton Goldenberg In my previous blog post, I provided an example of a Social CRM implementation in which...
By Barton Goldenberg Of the three components in the people, process, technology mix I consider mastering the ‘people’ component...
By Barton Goldenberg A crucial element to customer-centric strategy implementation success is that business process improvement precedes technology. On...
By Barton Goldenberg Processes are those natural business activities that produce value, serve customers and generate income. All organizations...