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Social Media Policy Recommendations
October 11, 2016By Barton Goldenberg Last time I wrote about the importance of creating Social Media policies to govern employee activities...
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Social Media Best Practices – Creating and Adhering to Social Media Policies
September 28, 2016By Barton Goldenberg Given the importance of getting the Social Media component right in a Social CRM initiative, I...
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Comprehensive Systems Administration
September 22, 2016By Barton Goldenberg In my previous blog posts, I discussed effective training and a responsive help desk, the first...
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A Responsive Social CRM Help Desk
September 15, 2016By Barton Goldenberg In my previous blog post, I discussed effective training, the first of the three components that...
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Effective Training For Social CRM
September 8, 2016By Barton Goldenberg To ensure high user adoption of Social CRM systems, as well as happy and engaged users,...
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How to Secure People Success for a Social CRM Initiative?
September 1, 2016By Barton Goldenberg Here are five ways to that will help every organization address and hopefully overcome the inevitable...
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Social CRM “People” Component Success Case Studies
August 24, 2016By Barton Goldenberg In my previous blog post, I provided an example of a Social CRM implementation in which...
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Oil Industry ‘People’ Component Failure Case Study
August 18, 2016By Barton Goldenberg Of the three components in the people, process, technology mix I consider mastering the ‘people’ component...
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Business Process Improvements Must Precede Technology Implementation
July 18, 2016By Barton Goldenberg A crucial element to customer-centric strategy implementation success is that business process improvement precedes technology. On...
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10 Steps for Effective Business Process Review
June 1, 2016By Barton Goldenberg Processes are those natural business activities that produce value, serve customers and generate income. All organizations...
