social crm initiative
By Barton Goldenberg Last time I wrote about the importance of creating Social Media policies to govern employee activities on Social Media. I will now discuss my Social Media policy recommendations. Here are three Social Media policy best practices that every organization should keep in mind: Legislate: Effective Social Media policies make clear to employees…
Read More By Barton Goldenberg Given the importance of getting the Social Media component right in a Social CRM initiative, I want to focus this post on best ‘people’ practices for an organization’s Social Media effort. Thus includes Creating and Adhering to Social Media Policies. Any organization that is active in Social Media should put in place…
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By Barton Goldenberg In my previous blog posts, I discussed effective training and a responsive help desk, the first two out of the three components that will assist in determining the long-term success of any Social CRM implementation. Here I will discuss the third component: Comprehensive Systems Administration. In most organizations, a systems administrator is…
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By Barton Goldenberg In my previous blog post, I discussed effective training, the first of the three components that will assist in determining the long-term success of any Social CRM implementation. Here I will discuss the crucial element of a help desk for a Social CRM initiative. A Responsive Help Desk Every Social CRM system…
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By Barton Goldenberg To ensure high user adoption of Social CRM systems, as well as happy and engaged users, the following three components are required: Effective Social CRM training A Responsive Help Desk Comprehensive systems administration These three components often determine the long-term success of any Social CRM implementation. In this blog post, we will…
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By Barton Goldenberg Here are five ways to that will help every organization address and hopefully overcome the inevitable Social CRM – related people issues that challenge every Social CRM initiative. Announce Social CRM Efforts Internally The launch of a Social CRM initiative should be done with great pride and care. Many people in the…
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