By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way...
By Barton Goldenberg Gamification is all about organizations applying social technology to time-tested, motivational methods. Millennials love to play...
By Barton Goldenberg In my previous Gamification – related blog post, I discussed how Gamification can benefit an organization...
By Barton Goldenberg Gamification is defined as: The use of applying game-like elements to non-game environments to influence behavior....
By Barton Goldenberg The key impact of mobility on Social CRM will be the ability of businesses and customers...
By Barton Goldenberg What is the most important business application that one can have on a mobile device? By...
By Barton Goldenberg In my previous post, I discussed how a hypothetical hotel chain effectively used Social CRM to...
By Barton Goldenberg As consumers increasingly adopt Social Media as part of their lifestyle, organizations must ask, “Can we...
By Barton Goldenberg In previous posts, I outlined various security risks associated with Social CRM installations, all pointing to...
By Barton Goldenberg A major risk to the Social CRM enterprise resides on an organization’s employees’ PCs, laptops and...