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The Impact of Data Anaytics on Customer Strategies
July 27, 2017By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way...
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The Overall Impact of Gamification on Social CRM
May 25, 2017By Barton Goldenberg Gamification is all about organizations applying social technology to time-tested, motivational methods. Millennials love to play...
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Gamification Organizational Benefits
April 17, 2017By Barton Goldenberg In my previous Gamification – related blog post, I discussed how Gamification can benefit an organization...
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The Benefits of Gamification for Social CRM
March 30, 2017By Barton Goldenberg Gamification is defined as: The use of applying game-like elements to non-game environments to influence behavior....
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The Impact of Mobility on Social CRM
March 7, 2017By Barton Goldenberg The key impact of mobility on Social CRM will be the ability of businesses and customers...
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The Increasing Market Adoption of Mobile Social CRM
February 23, 2017By Barton Goldenberg What is the most important business application that one can have on a mobile device? By...
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Leveraging Social Graph Tools – Case Study
February 2, 2017By Barton Goldenberg In my previous post, I discussed how a hypothetical hotel chain effectively used Social CRM to...
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What Social CRM Looks Like – A Case Study
January 26, 2017By Barton Goldenberg As consumers increasingly adopt Social Media as part of their lifestyle, organizations must ask, “Can we...
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Developing a Social CRM Security Policy
January 17, 2017By Barton Goldenberg In previous posts, I outlined various security risks associated with Social CRM installations, all pointing to...
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Social CRM Systems and Software Security Risks
December 15, 2016By Barton Goldenberg A major risk to the Social CRM enterprise resides on an organization’s employees’ PCs, laptops and...
