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Customer Engagement: A Key Technology Challenge
November 10, 2016By Barton Goldenberg A key aspect of Customer Engagement involves leveraging social insights stored in the customer profile and...
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Overcoming Social CRM Skepticism to Exploit Its Benefits
December 2, 2015By Barton Goldenberg In the past few blog posts, I have described a Social CRM framework, have looked into...
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Social Media Branded Communities & Social CRM
November 17, 2015By Barton Goldenberg In this blog post, I will explore how an organization can monitor and filter relevant insight...
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Leverage Social Media Information to Advance Your Social CRM Efforts
November 2, 2015By Barton Goldenberg The Social Media phenomenon is forcing organizations to build a more customer-centered focus. The use of...
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Social CRM: The Next Wave in CRM
April 9, 2015Social CRM is the next wave in CRM: a breakthrough that drives value through deeper customer relationships and better...
