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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

July 9, 2020

Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…

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online communities

Digital Customer Communities – The New Era Of Private Online Communities

May 20, 2019

Discover the new era in private online communities. By Barton Goldenberg With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end-customers than to invite them into your ‘digital customer communities’. This concept is made possible by the powerful social media…

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ISM Digital Transformation

Digital Transformation Building Blocks Part 2

May 14, 2019

by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…

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Top 10 Digital Experience Award

CIO Review Magazine – Digital Transformation Of Your Business Strategy

January 8, 2019

ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine.  In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM’s President Barton Goldenberg is interviewed by CIO Review Magazine.  Attached is the featured…

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Social Media Communities

Branded Digital Customer Communities Why You Should Consider One and How to Get Started

October 12, 2018

By Kathy Barton A branded social media community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and comradery. Some of these…

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CRM Magazine Articles by Barton

CRM Magazine – 5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform

September 24, 2018

You can invite who you want, and you control the information these communities yield When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the…

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Private Social Media Communities

Private Digital Customer Communities: Your Best Lead Nurturing Platform

September 6, 2018

By Barton Goldenberg How well does your company nurture its sales leads?  Prospects at all stages of the buying journey are interacting with your brand.  They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they progress down the sales funnel…

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Private Social Media Communities

Private Digital Customer Communities Support Will Never Be the Same

September 6, 2018

By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer. Traditional, siloed support solutions usually have a narrow intended audience, scope & function. They also are often constrained by time, geography or language. In response,…

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Knowledge Management Communities

Knowledge Communities Expanding the Horizons of Knowledge Management

September 6, 2018

By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be limited to what is known as explicit knowledge. This is information that’s easily written down, captured and stored in documents and databases. It’s really more…

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Social Media Initiative

Motivation & Passion: Key to Any Social Media Initiative

October 20, 2016

By Barton Goldenberg Thriving Digital Customer Communities are driven by the active and engaged participation of their members. For private, branded communities tied to a particular organization, this necessarily involves participation from the organization’s employees. Such communities function best when in-house participants are motivated and passionate about the organization, its brand(s) and its products. I…

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social media communities

Digital Customer Communities Take Time

October 13, 2016

By Barton Goldenberg Nearly all organizations underestimate the time and effort required to execute successful Digital Customer Communities.  For example: Setting up a content calendar for the community takes a lot of time and commitment from others.  Do they have this time?  Will they make this commitment? Experienced bloggers will confirm that it always takes…

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Social CRM

Social CRM in Action

July 28, 2015

Businesses discover the value of social communities. by Barton Goldenberg Why would an organization engage with a customer with only limited knowledge of that customer? In the age of social CRM, such engagement makes a business look completely out of date. As many of us know by now, social CRM is the intersection between social…

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Social CRM

Q & A with Barton Goldenberg on Social CRM Implementation

June 25, 2015

1) What are some of the biggest mistakes organizations are making regarding social CRM? Incomplete understanding of what Social CRM is and its potential impact on an organization: Despite Social CRM being around for the past 5 years, organizations still fall short understanding how to leverage Social CRM to enhance customer engagement to grow sales,…

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ISM Customer Experience

Social Media Community Constituent Selection & Technographic Profiling

October 8, 2014

Find out more at ISM/Mzinga Knowledge Communities Webinar, Tuesday, Oct. 14 By John Chan ISM Software Lab Director Social Media is a new way for organizations to communicate with employees, consumers, partners and other stakeholders. For organizations to succeed in their Social Media initiatives, they need to be careful to understand their community’s target audience.…

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