social media communities
Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…
Read More
Discover the new era in private online communities. By Barton Goldenberg With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end-customers than to invite them into your ‘digital customer communities’. This concept is made possible by the powerful social media…
Read More
by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…
Read More
ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine. In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM’s President Barton Goldenberg is interviewed by CIO Review Magazine. Attached is the featured…
Read More
By Kathy Barton A branded social media community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and comradery. Some of these…
Read More
You can invite who you want, and you control the information these communities yield When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the…
Read More
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying journey are interacting with your brand. They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they progress down the sales funnel…
Read More
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer. Traditional, siloed support solutions usually have a narrow intended audience, scope & function. They also are often constrained by time, geography or language. In response,…
Read More
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be limited to what is known as explicit knowledge. This is information that’s easily written down, captured and stored in documents and databases. It’s really more…
Read More
By Barton Goldenberg Thriving Digital Customer Communities are driven by the active and engaged participation of their members. For private, branded communities tied to a particular organization, this necessarily involves participation from the organization’s employees. Such communities function best when in-house participants are motivated and passionate about the organization, its brand(s) and its products. I…
Read More
By Barton Goldenberg Nearly all organizations underestimate the time and effort required to execute successful Digital Customer Communities. For example: Setting up a content calendar for the community takes a lot of time and commitment from others. Do they have this time? Will they make this commitment? Experienced bloggers will confirm that it always takes…
Read More
Businesses discover the value of social communities. by Barton Goldenberg Why would an organization engage with a customer with only limited knowledge of that customer? In the age of social CRM, such engagement makes a business look completely out of date. As many of us know by now, social CRM is the intersection between social…
Read More 1) What are some of the biggest mistakes organizations are making regarding social CRM? Incomplete understanding of what Social CRM is and its potential impact on an organization: Despite Social CRM being around for the past 5 years, organizations still fall short understanding how to leverage Social CRM to enhance customer engagement to grow sales,…
Read More
Find out more at ISM/Mzinga Knowledge Communities Webinar, Tuesday, Oct. 14 By John Chan ISM Software Lab Director Social Media is a new way for organizations to communicate with employees, consumers, partners and other stakeholders. For organizations to succeed in their Social Media initiatives, they need to be careful to understand their community’s target audience.…
Read More