social media
ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine. In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM’s President Barton Goldenberg is interviewed by CIO Review Magazine. Attached is the featured…
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You can invite who you want, and you control the information these communities yield When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the…
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By Nick Rojas For this week, ISM will feature a another Guest Blog Post from Nick Rojas concerning Social Media practices for franchises. Some brands have become synonymous their product/service. Examples are saying you’re going to “Google” something instead of use a search engine, or grab some “Kleenex” instead of just tissue. Of course, this…
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By Barton Goldenberg Of the three components in the people, process, technology mix I consider mastering the ‘people’ component of a Social CRM implementation as the most difficult challenge for any organization given the sensitivity of users to change. The following case study is an example of a Social CRM implementation that I have been…
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By Barton Goldenberg As promised in my previous blog post, I will be describing the third and final stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Calibrate”. To calibrate an organization’s Social Media strategy, one must set and measure community metrics, outline execution and ongoing support…
Read More By Barton Goldenberg As promised in my previous blog post, I will be describing the second stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Navigate”. In the navigate stage of a Social Media strategy, the organization must: Select the Appropriate Social Media Software Vendor Tools…
Read More By Barton Goldenberg In this blog post, I will describe the first stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Contemplate”. The key steps within the Contemplate stage are: Assess current situation. Understand the community’s linkage to the overall business strategy. Define the audience. Determine…
Read More By Barton Goldenberg In the past few blog posts, I have described a Social CRM framework, have looked into the value-add and requirements of external and internal-facing Social Media communities, and have made the strong linkage between Social Media communities and Social CRM. In this blog post, I would like to why with you why…
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By Barton Goldenberg In this blog post, I will explore how an organization can monitor and filter relevant insight generated from Social Media communities. An organization can integrate social insight into their Social CRM application. Afterward, their staff can leverage this information to better engage with customers. Social Media tools do an excellent job of…
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By Nick Rojas The fact that, according to accounting firm PwC, the U.S. video game industry will grow 30 percent from $15 billion in 2014 to $19.6 billion in 2019 has not gone unnoticed by advertisers here and around the world. In the increasingly digital environment of the 21st century, a new generation is growing…
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By Barton Goldenberg The Social Media phenomenon is forcing organizations to build a more customer-centered focus. The use of Social Media tools is driving organizations to leverage Social Media information. Social Media information is being used extensively for organizations’ CRM efforts. Below is a Social CRM framework that I will be referring to frequently in…
Read More By Barton Goldenberg Using Social Media communities to interact online is a venue for people to talk with one another. The need to interact with others is an important way for people to share ideas. Behind the success of Social Media is online communities. These online communities allow people to get information, opinions, solutions and…
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By Barton Goldenberg I have implemented a large Social Media initiative for one of my company’s (ISM) customers. This customer, referred to as Front Runner, is a well-known brand that provides products and services to consumers worldwide. During this journey, ISM planned, designed and implemented a global Social Media pilot. Front Runner saw Social Media…
Read More By Barton Goldenberg The value of Social Media is interacting with people to obtain valuable information for potential marketing purposes. Social Media is an excellent way to communicate with customers/prospects. Social Media also enables the gaining of insight into their behavior. While networking has gone on as long as societies have existed, the unparalleled potential…
Read More By Barton Goldenberg The desire to interact online via social communities has proven to be another way for people to enjoy talking to one another. This need to interact with others has become an increasingly important way for people to share ideas. The key behind the success of Social Media is driven by online communities…
Read More By Barton Goldenberg As many are aware, the growth of Social Media is having a tremendous impact on business throughout the world. Social Media is changing the rules of the marketplace, just as the Internet did a decade ago. A key impact of Social Media is on the Customer Relationship Management (CRM) marketplace. The increasing…
Read More Businesses discover the value of social communities. by Barton Goldenberg Why would an organization engage with a customer with only limited knowledge of that customer? In the age of social CRM, such engagement makes a business look completely out of date. As many of us know by now, social CRM is the intersection between social…
Read More 1) What are some of the biggest mistakes organizations are making regarding social CRM? Incomplete understanding of what Social CRM is and its potential impact on an organization: Despite Social CRM being around for the past 5 years, organizations still fall short understanding how to leverage Social CRM to enhance customer engagement to grow sales,…
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Social CRM Dramatically Expands Customer Insight in $9 Billion Marketplace: Barton Goldenberg’s New Book, The Definitive Guide to Social CRM, Provides Roadmap to Success. “Social CRM is already propelling customer engagement to new heights and allowing companies to provide personalized customer service, marketing messages and sales offers,” said Goldenberg. Bethesda, MD (PRWEB) March 18, 2015…
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By Barton Goldenberg, President & Founder, ISM, Inc. Yikes – my third book is now officially published titled” The Definitive Guide to Social CRM! While I have been very pleased with initial praise for the book (https://ismguide.com/social-crm-book-endorsements/), I did get a good chuckle when I one of my good customers sent me the following email…
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