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extended reality

What Is Extended Reality (XR)?

March 25, 2024

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early ’90s to the millions of augmented reality (AR) lenses available on Snap AR, the evolution of XR is gaining steam. According to the research group Statista, the global XR market size, forecast at $31 billion…

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ai and the metaverse

AI and the Metaverse

March 24, 2024

In this video, we will unravel the transformative power of AI within the Metaverse. Discover lifelike avatars, powered by AI, that mirror your every move and emotion, allowing you to truly embody your digital persona. Immerse yourself in a metaverse where AI algorithms generate breathtaking virtual landscapes, objects, and scenarios, shaping an ever-evolving digital universe.…

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industrial metaverse fourth revolution

How The Metaverse is Shaping the Fourth Industrial Revolution

March 23, 2024

This captivating video delves into the intricacies of the Industrial Metaverse. As we navigate this industrial revolution era, the Metaverse takes center stage, offering unprecedented advancements and opportunities. This immersive, collective virtual shared space is created by converging virtually enhanced physical reality and virtual reality. Its existence is owed to the capabilities of artificial intelligence…

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vr ar in 2024

VR and AR in 2024

February 23, 2024

This year is a pivotal one for new headsets. VR is already used for games and fitness. What else can it do, and where does AI fit in? This video discusses the key 2024 VR/AR trends like: Apple Vision Pro Fitness with VR Function as the theme for 2024 Mixed Reality AI and Headsets Meta…

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metaverse unveiled vr

Metaverse Unveiled: A Deep Dive into VR

February 22, 2024

This video offers a comprehensive exploration of the metaverse concept, focusing on its integration with VR technology. Viewers are taken on a journey through the history, current state, and future possibilities of the metaverse, highlighting key technological advancements and their impact on various industries. Experts in VR, digital economy, and futurism share insights and predictions,…

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fashion metaverse

Integrating CRM, AI, and the Metaverse

February 12, 2024

By Barton Goldenberg February 9, 2024 Bethesda, Maryland Integrating CRM, AI, and the Metaverse Did you know that tens of billions of dollars worth of goods were sold in the metaverse in 2023, including fashion clothing? I want you to imagine a shopping experience that sounds like the stuff of a sci-fi story but is…

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innovative technologies

Three Technologies Driving The Next 25 Years Of Computing

February 5, 2024

I recently started thinking about what the next 25 years of digital technology would look like, and I have identified three big tech trends that will shape the tech landscape during this period. Artificial Intelligence We are only scratching the surface of how AI will impact all aspects of our lives, as digital technology already…

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smart glasses xr

How Smart Glasses Are Becoming Training Wheels For XR

January 12, 2024

I recently wrote about the Rise of Wearable Face Computers where I explore the role of smart glasses and how they may impact the wearable computing space in the new year. However, these glasses may play a more significant role in making AR an important stepping stone toward broadening the consumer market’s interest and acceptance…

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2024 tech trends

What Will Be The Big Tech Themes In 2024?

December 19, 2023

This year, I was privy to many new technologies that could have a significant impact in 2024. In this article, I want to discuss a few prominent themes that will drive the big tech industry in 2024. In mid-2023, Apple introduced its exceptional Vision Pro headset and set in motion new technologies that will help…

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evolution of vr

The Evolution Of Virtual Reality: Exploring The Past, Present And Future

December 10, 2023

VR creates environments, experiences and interactions that look and seem real. When users wear a VR headset, users are transported into a three-dimensional, interactive world that can be explored and manipulated. This digital environment is designed to engage multiple senses, including sight, sound, touch and movement. Immersive content is just as important as the hardware.…

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vr ar innovation

Top 10 Innovations in Virtual Reality and Augmented Reality

October 6, 2023

Virtual Reality (VR) and Augmented Reality (AR) have evolved from niche technologies to transformative tools with a wide range of applications from immersive experiences to practical solutions. The innovations in VR and AR are reshaping industries and enhancing our daily lives. In this video, we will explore the Top 10 innovations in VR and AR…

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VR Neuroscience

How the Neuroscience of VR Can Help Tech Teams Break Critical Barriers

February 22, 2023

Virtual Reality (VR) might be the tool that helps tech companies respond and adapt to today’s uniquely disruptive moment for a sector accustomed to prolific, seemingly-unbridled growth and innovation. To help support increasingly-distributed teams, augment employees’ skills and capabilities or implement new standards and technologies, tech companies are doubling down on employee training and digital…

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online customer communities

3 Customer Insights Using Online Customer Communities

June 21, 2021

By Barton Goldenberg Private Online Customer Communities are one of the most insight-rich sources of customer feedback. Whether interacting with each other, with associates from your organization or simply leaving product reviews or comments, the customer conversations are real and unguided. They provide tremendous insight on many aspects of your business from product design and…

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Scaled Home Depot Project Color App In Room

VR/AR For Sales, Marketing and Customer Service

May 24, 2021

By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon.  They just received private equity funding to expand their blueberry operations globally.  Customer X has never done business globally and is keen to learn global best practices from their blueberry supplier, a global leader delivering the industry’s best…

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digital customer communities

Customer Engagement Using Digital Customer Communities

April 1, 2021

By Barton Goldenberg Digital customer communities create a dynamic customer engagement solution. These communities give your customers a place to share insight, collaborate, advocate for your products or services, and even make purchases. A customer community will let your customers connect with those just like them, with similar interests. Use Case #1: Deepen Customer Engagement …

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digital customer communities

5 Sales Use Cases For Using Digital Customer Communities

March 1, 2021

By Barton Goldenberg Digital Customer Communities are transforming the sales environment by having the capability to drive more sales for your business by connecting employees together from different branches, within your distributors, suppliers, or resellers. Digital Customer Communities have the capability to provide world-class services by connecting customers together and giving replies to each of…

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Virtual Reality manufacturing

New Virtual Reality and Augmented Reality Strategy & Implementation Practice

February 9, 2021

    Press Release (for immediate release) February 8, 2020 Bethesda, Maryland ISM Announces its New Virtual Reality and Augmented Reality Strategy & Implementation Practice   Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade.  Worldwide spending on VR/AR is forecasted to accelerate out of the COVID-19 pandemic,…

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man playing virtual reality with Microsoft hololens

VR Leveraged in Digital Customer Communities Enhance Customer Engagement

February 4, 2021

Our forward-thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform leveraging VR, AR, and other emerging technologies to support and engage customers. We like…

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