test-lunch and learn

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Today, more than 11 billion connected devices are producing some 8 zettabytes of data per year. This will balloon to 80 billion devices and a staggering 180 zettabytes of data by 2025 and continue growing exponentially from there. Organizations need to learn how to harness this ‘digital firehose’ to acquire, retain and grow customer relationships in an increasingly connected and digitized world.  Using real-world case studies, futurist Barton Goldenberg and his ISM colleagues examine how organizations are successfully applying data analytics to both traditional and new digital media. We share how B2B, B2C and B2B2C organizations like Amazon, Disney, and Verizon are ‘turning customer data into business intelligence’ to make better sales, marketing and customer-service decisions. During this Lunch & Learn session, participants will be asked to grade each data analytics tool in terms of relevance to their organization: Customer Segmentation, Master Data Management, Data Quality Management, Data Modeling, Predictive Analytics, Prescriptive Analytics, Data Warehouses, Data Lakes, ETL Tools and more.

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