The Future of Fashion will be Digital: Roblox x Parsons School
The Future of Fashion will be Digital: Roblox x Parsons School
The 2022 Metaverse Fashion Trends Study was created in late 2022 as a result of Roblox‘s collaboration with Parsons School of Design, which involved intensive research and a survey of Gen Z users who regularly play Roblox and are familiar with digital fashion.
Before the idea of the metaverse gained popularity, Roblox had been revolutionizing online fashion and self-expression for its users for more than a decade. During the first three quarters of 2022, 11.5 million+ community creatives have designed over 62 million pieces of digital clothing and accessory items in Roblox.
Since its launch in 2006, Roblox has met the rising demand by providing design and distribution tools to fuel users’ creativity in producing virtual clothing to start each user’s journey of personal digital identity creation inside the metaverse setting.
By offering the chance for co-creation in digital fashion and branded content, some of the major international brands who have joined Roblox’s metaverse, such as Walmart, Tommy Hilfiger, and Samsung, have taken advantage of Gen Z’s creativity and willingness to participate.
Want to learn more about the conclusions of the 2022 Metaverse Fashion Trends Study?