The f(x) = e^x | How the metaverse will revolutionize shopping
As we step into the metaverse, the next iteration of the internet will create an entirely new channel for brands to connect with their consumers. Where the internet ushered in the eCommerce era, the metaverse will start the iCommerce era, and many brands are already exploring creating unique experiences in the metaverse. This new channel will enable Direct-to-Avatar sales of digital-only products, and it will revolutionize how we shop online. We will move from ‘click and buy’ to ‘experience and buy’, enabling users to experience a product virtually before the physical or digital version is delivered.