Latest XR/Metaverse News

The market for generative AI is ripe for unprecedented growth. Recent projections place its global value at a staggering $356 billion by 2030—a leap of 10x from where we are today. This scale of expansion is poised to reshape the broader tech landscape fundamentally. What makes this growth possible? For starters, leading technology giants—Microsoft, Google,…

Recently, Perplexity unveiled Comet, an AI-powered browser poised to challenge Google’s stronghold. Much like Chrome, Comet aims to alleviate current user frustrations by embedding agent-like behaviors directly into many of our everyday digital tasks. It raises a question that many have been pondering lately: Will AI web browsers with integrated chatbots could replace search engines?…

I had some folks ask what role VR headsets and goggles will play in the future if smart glasses become the dominant way people use XR and AR applications eventually. VR headsets and goggles will also become important in business and enterprise applications. Enterprises will continue to utilize them for training, design, simulations, and multiple…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Delta Airlines: Pioneers in the Use of Technology including VR, AR, and AI for 100 Years Delta Air Lines has a remarkable…

This is a very important article on how AI AI is reshaping the job market in 2025 . Today, we are seeing headlines about jobs being lost to AI with increasing frequency. At present, there is not much information about what’s being done to prepare society for this potentially colossal change in what many are…

This is a very important article on how AI is rewriting the rulebook of marketing . Marketers are used to adapting to change. The Internet, social media, search engines, mobile devices, big data analytics and AI have all brought seismic-scale disruption. But what if one of the fundamental assumptions in marketing, that our audience is…

Today, we are about to witness one of the most significant transitions in computing, where the screen connected to a CPU will become wearable. Currently, we are in the earliest phase of this type of wearable computer concept – Smart Glasses, a newer form of wearable computers. Although we are still in the early stages…

The nature of meetings is being transformed quietly with AI. AI-powered agents or bots now join these sessions not to speak, but to listen, transcribe, and summarize. Their presence reshapes the social dynamics in ways we are only beginning to understand. Meeting bots offer real benefits. They free participants from note-taking, enabling deeper focus and…

At WWDC in 2024, Apple rolled out its AI strategy and named it Apple Intelligence. Apple’s AI strategy is criticized for its late entry, limited cloud capabilities, and overemphasis on on-device processing. Instead of building a strong AI platform early, Apple focused on privacy and hardware, leaving it reliant on partnerships—like integrating ChatGPT into Siri.…

The AWE 2025 show occurred from June 10-12, 2025, in Long Beach, CA. Over 5,000 people attended this conference to get updates on what was new and hot in AR. One major shift for the show is how it has evolved its focus from the term ‘Spatial’ to the term ‘XR’ to describe that this…

This is a very intriguing article on how AI will impact jobs in the restaurant and hospitality industries. The wave of transformation ushered in by generative AI will change every industry and job. Restaurants and hospitality will not be immune. Here are some of the ways that jobs in restaurants and hospitality will change, ushering…

This is a very important article with 20 key statistics on how AI will impact global society. The integration of AI into daily life has accelerated at an unprecedented pace, transforming everything from internet search results to customer service interactions and workplace productivity tools in ways that seemed impossible just two years ago. The scope…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Ford Motor Company: Technology Pioneers for 122 Years Ford Motor Company, founded by Henry Ford in 1903 in Detroit, Michigan, quickly became…

One of the most important conferences about display technology took place in San Jose, CA in early May 2025. Known as the SID conference, it is the premier technology show about all forms of displays used in information and consumer technologies. Just about every form of technology requires some type of display to work. Each…

Uncover the impact of AI on call centers, security, and finance in this intriguing video. AI significantly impacts call centers, computer visualization, and physical security. AI is creating ROI in customer satisfaction, information, and healthcare, where an avatar manages patient intake in multiple languages for our hospital registrar. Want to learn more about the impact…

By Barton Goldenberg President, ISM May 20 2025 So much has changed in marketing since Professor Philip Kotler wrote “Marketing Management”, the most widely used marketing textbook in the world. I had the pleasure over the years to speak at conferences with Professor Kotler, and he was always on the lookout for new tools that…

Discover how Singapore Airlines and Salesforce are transforming customer service with AI technology, enhancing efficiency for the contact center in this captivating video. SaaStr CEO and Founder Jason Lemkin discuss with Salesforce CEO, Marc Benoff on the Singapore Airlines building of an agentic AI layer using Salesforce’s AI application – Agentforce for their contact center.…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Caterpillar Inc., headquartered in Irving, TX, was founded in 1925 – it is celebrating its 100th birthday this year! — through the…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Since Tim and I launched our “Doing Business in the AI Virtual World” podcast in February 2023, we have recorded several podcasts…

Today, we stand at the threshold of a new era defined by AI -particularly generative AI – and its profound effects on creativity. While AI offers unprecedented tools for ideation and productivity, there is a growing concern that its widespread adoption may inadvertently erode the foundation of human creativity that has driven progress for centuries.…

Drawing on decades of observing technology adoption cycles, I see the rest of 2025 as a year when the groundwork laid in the past few years begins to bear fruit, but not without its share of new challenges and pivotal decisions for industry leaders. There will be a return to growth, driven by AI and…

At present, Apple has not specifically released dedicated glasses designed for AR. Based on my previous conversation with Tim Cook about AR, I concur that Apple’s top priority is creating AR glasses. Apple’s history shows that it does not prioritize being first to market. Instead, Apple observes how markets develop, then enters with an innovative…

This is a very important article on how AI agents will impact the future workplace. Imagine a future when the distinction between human and digital workers becomes increasingly blurred. When AI agents don’t just assist employees but independently handle 70% of customer service inquiries, help draft business plans and collaborate with leaders on strategic decisions.…

Healthcare has been a reactive endeavor — waiting for symptoms to surface, scrambling to treat and settling for incremental fixes. However, the paradigm is shifting, and Apple’s rumored Project Mulberry could mark a pivotal turning point. It is a proactive, AI-driven health coach poised to transform how we approach wellness. The true promise of healthcare…

The buzz around “Face Computing” is growing fast in the tech world. Advocates believe that devices like VR headsets and smart glasses are set to revolutionize how we interact with technology, much like the iPhone transformed the world of pocket computing. Prepare for a new era where your face becomes the key to a new…

Nvidia CEO Jensen Huang wowed the audience during his GTC 2025 keynote on March 25, 2025, underscoring how AI and cutting-edge computing continue to reshape industries. The real story from Jensen Huang’s keynote was about AI’s evolution and the hardware enabling it. Huang emphasized how AI has moved beyond simple perception tasks into agentic systems…

Discover revolutionary VR training for autism care at Boston Children’s Hospital, enhancing skills and compassion in healthcare professionals in this intriguing video. Discover how Boston Children’s Hospital is transforming autism care with innovative VR training for nurses. This cutting-edge technology allows healthcare professionals to practice real-life scenarios in a safe virtual environment, enhancing their skills…

Elevate your expertise in AI, augmented reality, and virtual reality in this captivating video. In this video, viewers will have a thorough understanding of AI, AR, and VR. First, we define AI. Next, we go over the real-world uses of AI across a range of sectors and domains, emphasizing the advantages it offers to society.…

Explore the future of VR by AI technology by 2040 in this captivating video. By 2040, VR integrated with advanced AI technologies could revolutionize multiple aspects of daily life, entertainment, work, and education. Want to see a comprehensive description of how this fusion might look in this fascinating video. Click here

Explore the impact of AI and VR on aviation training through reinforcement learning in this captivating video. This video explores how artificial intelligence and virtual/mixed reality (VR/MR) are transforming pilot and crew training in aviation. This video dives into immersive technologies enabling realistic training scenarios—from wildfire rescue missions with VR to adaptive AI-powered simulators. Discover…

Discover the innovative design of Google AR Glasses that blend seamlessly into everyday life in this captivating video. Google just showed off its latest AR smart glasses—and they look nothing like what you would expect. No bulky headset, no flashy lights—just regular-looking specs powered by Gemini AI. The Google AR Glasses offer live translation and…

Nvidia’s GPU Technology Conference (GTC), set for Mar. 17-21, 2025, is garnering significant attention. As a key player in the AI revolution, Nvidia has positioned itself at the heart of high-performance computing, essential for processing the trillions of AI data bits fueling generative AI. This year’s GTC promises groundbreaking announcements, industry insights, and a future…

Apple is no stranger to entering markets later than its competitors, only to dominate them with superior design and excellent user experience. As rumors swirl about the company’s potential entry into the folding smartphone and smart glasses markets, it raises an intriguing question: Could Apple’s next big move reshape the AR landscape and revolutionize wearable…

This is a very important article on how how smart glasses technology can transform your focus and effectiveness as a leader. For those who lead, smart eyewear is a rapidly emerging strategic weapon to win the battle for attention. A steady flow of relevant data can make or break a successful day in a high-level…

Explore the future of smart glasses in 2025 in this captivating video. Smart glasses technology is becoming more and more prevalent in the marketplace. New key functionality for smart glasses include use for listening to music, taking phone calls, taking photos or watching movies. The Meta Ray-Bans smart glasses are introducing live AI that can…

This is a very important article on how Samsung and Google are poised to enter the smart glasses market. Samsung Electronics Co. and Google LLC are strengthening their long-standing alliance as the two tech firms are jointly working to develop new smart glasses, slated for release next year. The two companies unveiled images of the…

Discover the world of AI with a complete beginners guide video. In this video, Colin Scotland will show you exactly how to start using AI today, even with zero technical experience. Colin Scotland will discuss: What is AI & why it matters in 2025 What is Generative AI? How to get started with AI tools?…

How AI could transform the customer service industry? Uncover the potential impacts of AI technology on the customer service industry in this intriguing video. In this video, Yahoo Finance anchor Julie Hyman speaks with Barak Eilam, CEO of NICE about how AI will help companies keep customers happy. AI is playing a larger role in…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Gucci, founded by Guccio Gucci 104 years ago (1921), is an Italian luxury fashion house based in Florence, Italy. Its product lines…

As we enter 2025, the shockwaves of Generative AI continue to reverberate across industries, redefining productivity and revolutionizing the relationship between humans and machines. The shock and awe of Generative AI is not a trend—it is a monumental change altering the structure of our digital world. According to recent estimates, AI technology could contribute between…

By Barton Goldenberg President, ISM March 2025 It is spring 2028, and the cherry blossoms here in the nation’s capital are in full bloom. Great day to do an engine oil change on my historic 1954 Jaguar XK120. I visit my favorite, local auto parts store looking for the best oil for the ’54 Jag.…

Will AI take over human call centers? Uncover the potential impacts of AI technology on customer service roles in this intriguing video. In this video, there is a discussion of the growing impact of AI on the call center industry. As AI technology continues to improve, this video answers will AI technology fully take over…

Delve into the emergence of Agentic AI with Creatio CEO, Katherine Kostereva in this captivating video. In this video, Creatio CEO and Founder Katherine Kostereva joins Caroline Hyde (a British journalist focused on technology) to discuss the rise of AI agents taking front-line interactions from customer service to sales. Katherine Kostereva further explains how the…

Meta is now building more advanced language models, positioning itself as a major player in the future of AI across all digital applications. With one of the most extensive trainable datasets in existence, Meta is uniquely positioned to build AI models that excel in understanding human interaction, personalization, and engagement. Meta is navigating the delicate…

Discover the world of AI agents with a comprehensive guide video for beginners in this captivating video. In this video, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, defines AI agents and explains how they are evolving to become an integral part of our lives. Discover what AI agents are, how they differ from traditional automations…

Smart glasses and smart earbuds are emerging as the key game-changers in overcoming language barriers. These innovative devices, equipped with advanced translation technology, are revolutionizing how we interact with people across different cultures. Now, with smart glasses and earbuds, communicating in any language is becoming seamless. With real-time translation in 23 languages, the potential of…

Learn how artificial intelligence is reshaping customer call centers, driving efficiency and elevating service quality in this fascinating video. Everyone gets angry over customer service call centers – both the customers frustrated at having their complaints heard and the employees who are on the receiving end of callers’ ire. That is when an AI bot can…

Imagine if you only had only three days to develop an XR solution that could impact the future of immersive technology. That’s what 80 teams of students were challenged to do at this year’s MIT Reality Hack. These teams of converged on the MIT campus to participate in a hackathon focused on XR technology. This…

Smart glasses were one of the big themes at last month’s CES 2025. Manufacturers released six new smart glasses, and interest in this evolving area is growing. In talking with many of these vendors, some said they believed smart glasses could become the next PC. As the technology behind smart glasses advances, they may provide…

Discover why 2025 is poised to be the year of AI agents in this captivating video. While AI agents dominated the technology conversation in 2024, Konstantine Buhler of Sequoia Capital says “swarms” or networks of AI agents will be the key theme in 2025. 2025 and beyond will likely be about swarms of agents and…

Uncover the history and advancements of AI agents for 2025 in this fascinating video. Sapphire Ventures Partner Cathy Gao offers her predictions on near-term AI usage, including with AI agents’ abilities and video creation. Cathy Gao predicts that AI agents will become very prevalent in the 2025 marketplace. AI agents will be able to autonomously…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts The Volvo Group is a Swedish multinational manufacturing corporation headquartered in Gothenburg, Sweden. The Volvo Group traces its roots back to 1927…

China-based DeepSeek has launched its R1 large language model, a competitor to AI platforms such as ChatGPT, Claude, and Perplexity. The DeepSeek technology has the potential of bringing more people into world of AI and expanding the transformative power of AI to a broader audience. As we look ahead, AI integration will undoubtedly be the…

By Barton Goldenberg Bethesda, Maryland January 2025 My business colleague, Tim Bajarin, and I had separate speaking sessions at CES 2025. Tim focused on the technical side specifically on the latest smart glasses and immersive headset developments, whereas I focused on the business side of how companies are leveraging AI and Spatial Computing to drive…

This is a very critical article on Marc Benioff’s take on why CEOs today are the last in charge of all-human teams. Today’s chief executives are the last generation to manage all-human workforces as companies increasingly adopt artificial intelligence said Salesforce CEO Marc Benioff. “From this point forward… we will be managing not only human…

This is a very important article on how Samsung is poised to enter the AR glasses market, competing with industry giants Meta and Apple. Samsung Electronics expects to enter the AR glasses market in partnership with Google,  jumping into a product category that is suddenly heating up. The two companies are already working on AR…

At the show, at least ten new smart glasses were released. While I could not see all of them, I did get to check out four that were really interesting: Xreal – One Pro AR glasses: Comes with a camera attachment to capture images and videos on these smart glasses. Even Realties – G1 smart…

While attending the 2025 Consumers Electronic Show (CES), I have determined three key trends that have run through the show: The first is that AI was everywhere at the show. You could not find a vendor that did not mention AI in its booth displays or marketing material. AI was demonstrated in many ways, but…

This is a very intriguing article with insights from 25 experts on how AI will transform business and daily life by 2025. The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration in both the development and the application of the technology. Expectations are high…

This is a very intriguing article with insights from 25 experts on how AI will transform business and daily life by 2025. NVIDIA CEO Jensen Huang kicked off CES 2025 with a keynote that included new products to advance gaming, autonomous vehicles, robotics and agentic AI. Huang’s keynote showcased how NVIDIA’s latest innovations are enabling…

Discover the new AI advanced technologies that were revealed at the 2025 CES in this fascinating video. CES 2025 showcased groundbreaking AI and tech innovations, with NVIDIA stealing the spotlight by unveiling its GeForce RTX fifty Series GPUs, promising unprecedented performance and affordability. The event highlighted NVIDIA’s Cosmos platform for AI training simulations, partnerships in…

This is a very intriguing article with the key AI takeaways from the CES 2025 convention. AI dominated the 2025 Consumer Electronics Show (CES), framing the technology not as a distant vision but as a transformative force actively reshaping our world. From consumer devices to industrial robotics, AI is redefining how we work, manufacture goods,…

This is a very intriguing article on the projected growth of the number of Metaverse users by 2030. The Metaverse, an immersive virtual space where people can work, play, and socialize, is experiencing explosive growth. The entire market has nearly doubled since 2022, adding around 100 million new users each year, and drawing growing attention…

In a few weeks, approximately 140K people will attend CES in Las Vegas, which will run from January 7-10, 2025. This show is the largest tech show in the U.S. I also expect CES to highlight significant trends and areas of interest for the tech world, particularly such as: 1: AI PCs Everywhere – The…

As someone who has covered Silicon Valley for over 40 years, I am often asked the real reason this region has become the epicenter of tech. Silicon Valley’s success is rooted in its venture capitalists and its culture of risk-taking entrepreneurs. The combination of risk-taking entrepreneurs and powerful tech VC companies powers Silicon Valley and…

In the world of tech, progress is part of its DNA. While we can compute and connect just about any time and anywhere, tech leaders are investing heavily in what could become the next major computing platform. Although Mark Zuckerberg and Apple’s CEO Tim Cook still believe in a Metaverse vision, now loosely called spatial…

Recently, OpenAI, based in San Francisco, CA, has introduced Generative AI, which, along with related technologies, is putting Silicon Valley back at the epicenter. I spent some time at the largest AI conference to date. One particular session was highly enlightening from venture capitalist, Jeremiah Owyang of Blitzscaling Ventures. He made a strong case for…

In my recent research at Creative Strategies, I have observed some key trends with Generation Z, (those born between 1997 and 2012) that could significantly impact enterprises as this new generation enters the workforce. These emerging shifts should not be overlooked, especially given how Gen Z’s skills and expectations are redefining the future of work.…

Uncover the reasons behind major corporations’ interest in AR smart glasses in this captivating video. Major companies are investing heavily in AR smart glasses as they represent the next frontier in wearable technology. These devices aim to revolutionize industries by merging digital and physical worlds, offering groundbreaking applications in communication, productivity, gaming, and more. With…

Discover how Meta Orion Smart Glasses are set to revolutionize the way we interact with technology in this fascinating video. The ‘Orion’ is Meta’s most ambitious AR glasses to date, described as the most advanced piece of personal tech ever created. Orion delivers a true AR experience, projecting detailed holograms in any direction that a…

Discover how Meta’s groundbreaking ‘Orion’ AI glasses are revolutionizing society in this intriguing video. Are you ready to see how Meta’s ‘Orion’ AI glasses are revolutionizing the way we interact with technology? These groundbreaking AR glasses represent a leap into a new era where AI enhances our daily lives like never before. This video explores…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts Siemens & BMW Updates to our 2023 Podcast Episodes Tim and I recorded the Siemens podcast in April 2023, where we focused…

Explore the innovative Orion AR glasses prototype by Meta in this captivating video. Meta Platforms showed off its first working prototype of AR glasses, called Orion, during its annual Connect conference on September 25, 2024, as the California company sketched out its aspirations for products that would bring the virtual world into the real one.…

This is an excellent article on the six most powerful AI marketing trends that will affect your business in 2025. The quiet hum of AI servers is rapidly drowning out the traditional drumbeat of marketing departments worldwide. In 2025, this technological revolution is not just changing how we market – it is fundamentally transforming what…

Discover why Meta and Snap are investing heavily in AR glasses in this fascinating video. In September 2024, Meta and Snap both unveiled augmented reality smart glasses. Meta CEO Mark Zuckerberg and Snap CEO Evan Spiegel have said that AR glasses could be the next generation of computing. The tech giants are the first major players…

This is an excellent article on how Agentic AI will change the workplace of the future. Currently, we are now witnessing the emergence of AI agents that can independently perform complex tasks and make decisions. This third wave of AI, known as ‘Agentic AI,’ represents a fundamental shift in how we think about and interact…

By Barton Goldenberg President, ISM October 2024 Artificial intelligence (AI) has Silicon Valley, companies, and consumers in a frenzy. The venture-capital industry has seen plenty of hype-driven investment cycles before, but the current generative AI craze might top them all. Even longtime venture watchers say they are astounded by what they are seeing. What is…

I recently attended Lenovo’s Tech World event in Bellevue, Washington. In this event, Lenovo’s CEO, Yuanqing Yang, shared his vision of how AI will be integrated into all of its business units and products going forward. To achieve its goals Lenovo has created significant partnerships with Intel, AMD, Microsoft, Nvidia, and even Meta, whose CEOs…

This is an excellent article on a new type of lens inspired by holographic devices that could impact VR headsets and smart glasses. Future VR headsets could use a new type of lens inspired by holographic devices. This proposed new type of bifocal lens can switch between one focus and another at the flick of…

This is an excellent article on the views of Tyler Hayes who wore Meta’s smart glasses for a year. Meta’s CEO thinks people will swap phones for smart glasses in the next decade. After spending the last 12 months with the Ray-Ban Meta Smart Glasses, Tyler Hayes, a Contributor to PC Magazine thinks that it…

Twenty-four years ago, the surgeon Santiago Horgan performed the first robotically assisted gastric-bypass surgery in the world. Now Horgan is working with a new tool that could be even more transformative in operating rooms: the Apple Vision Pro. Over the last month, Horgan and other surgeons at the University of California, San Diego have performed…

During the September 2024 Meta Connect developers conference, Mark Zuckerberg introduced a prototype of its Orion AR Glasses project. It is Meta’s first attempt at AR glasses, and those who tested it praised it as a well-designed product with serious potential. However, the Orion AR Glasses are still prototypes and at least three years away…

This case study is a transcript from our latest podcast titled ‘Business Success in the Virtual World’, which you can access on Apple, Spotify and other podcast services or via ISM’s website: ismguide.com/podcasts The global fashion industry, which consists of apparel, footwear, and accessories, boasts a market value surpassing $2.5 trillion, reflecting its immense influence…

From October 2021, Mark Zuckerberg went all in on the concept of the Metaverse. In 2023, when OpenAI launched ChatGPT and unleashed futuristic AI products, Meta was forced to pivot and shift its R&D budget to creating AI products for the company. Meta is now working hard to merge these two technologies, AI and the…

Started in 1943 by Ingvar Kamprad and currently legally headquartered in the Netherlands, IKEA has been the world’s largest furniture retailer since 2008. The brand name is an acronym of founder Ingvar Kamprad’s initials; Elmtaryd, the family farm where Kamprad was born; and the nearby village of Agunnaryd, Kamprad’s hometown in Småland. Ingvar’s original idea…

Digital product development approaches are evolving rapidly, leading to the emergence of digital twins: digital replicas of current or future products that can simulate all the characteristics of their physical counterparts. Interacting with or modifying a product in a virtual space can be quicker, easier, and safer than doing so in the real world. Product…

By Barton Goldenberg President, ISM August 29, 2024 I have enjoyed the past few months working with one of the world’s largest financial services companies to help create their multi-year Customer Service Automation/AI Roadmap. We have examined both the many powerful AI applications for customer service agents that reduce costs and improve agent productivity, and…

This is an excellent article on how enterprise organizations can benefit from the AI era. In the rapidly evolving world of technology, AI has emerged as a transformative force, reshaping industries and redefining how businesses operate. As what many are calling the “Enterprise AI Era,” it’s crucial to understand how this revolution is unfolding and…

This is a very informative video that discusses how AI will transform the future of work.  Discover how AI is transforming workplaces today, the balance between job displacement and job creation, and the importance of reskilling and upskilling the workforce. We also discuss the impact of AI on remote work, ethical considerations, and what the…

This is a very informative video that discusses various forms of AI. Join, AI expert, Jeff Crume as he dives into the distinctions between Artificial Intelligence (AI), Machine Learning, Deep Learning, and Foundation Models and how these technologies have evolved over time. He also explores the latest advancements in Generative AI, including large language models,…

This is a very informative video that explores the 10 hypothetical stages of AI, including God-Like AI. This video explores the 10 hypothetical stages of AI. 1. Rule or Knowledge-Based Systems 2. Context-Based and Retention Systems 3. Narrow Domain or Expert AI Systems 4. Reasoning AI Systems 5. Self-Aware Systems 6. Artificial General Intelligence 7.…

AI is not bigger than the internet in that the internet at its heart is the underlying technology to make connections. But AI will eventually impact everything that comes through the internet in the future. If you sit back and ask the question, “What is the most important impact of AI for the masses?” –…

Apple’s new GPU allows for new and improved camera features and delivers the best camera photos and video using computational photography than any smartphone on the market today. The new GPU can run complex applications, including camera compute workloads. However, the one processor that is even more important to Apple’s future is the advancements made…

At the September 2023, Intel Developer Conference, Intel clarified that it is firmly focused on Artificial Intelligence (AI) today and well into its future. Intel placed AI at the center of this year’s conference and laid out its world and company views on AI. The aim of Intel is to democratize AI and expand its…

This is a very informative video on defining AI in from its original conception 1n 1955 to present day In this video, there is an explanation of the formal definition of Artificial Intelligence (AI) as determined in 1955 in simple terms: “AI is a machine with the ability to solve problems that are usually done…

At the launch of the Vision Pro, Apple did not use the term Metaverse to describe its headset. Indeed, Apple used a different term, spatial computing, to explain its vision of a virtual world and mixed reality. Once you have tried Vision Pro, you can see that it is a transformational product. It has the…

This is a very informative video on defining AI in simple terms In this video, there is an explanation of Artificial Intelligence (AI) what it is, how it works, and why it matters. Watch this video to learn about the ways in which AI is transforming our world, from helping us find new cures for…

During its Worldwide Developers Conference in June 2024, Apple laid out its vision for integrating AI into its apps and ecosystem of hardware and services. Apple’s AI market advantage lies in its deep integration of artificial intelligence into its applications, software and services. Apple enjoys a significant competitive edge over its rivals because it owns…

We now know that Apple, which wants to play a significant role in creating a mixed-reality experience, instead decided to do a “moonshot” product first. While the Vision Pro is not selling in huge numbers, mostly due to its $3500 price tag, it may not be the product that helps Apple bring AR/MR to the…

Unlike OpenAI, Google, and others, which developed a worldwide data approach with generative AI, Apple has done something unique. It has integrated AI into all of its software platforms, which makes all of its apps and services AI-capable. It calls this new functionality Apple Intelligence. This AI approach is a big deal. Apple has implemented…

As a Boomer, Tim Bajarin did not have AI to use when in college and learned the old-fashioned way through lectures and hundreds of hours studying. Now Gen Z, who are now college and high school students, are instead using AI to study. Teaching kids skills that were predominant once but that they will never…

Digital twins are virtual representations of a physical item or an entire system, based on data captured and shared through sensors and Internet of Things devices. Digital twins can save serious money, improve product designs, elevate efficiency and productivity, and boost sustainability. When implemented effectively, digital twins can serve as catalysts for strategic decisions. Digital…

I would like to share three key observations from Augmented World Expo (AWE) 2024 – held June 18-20, 2024, in Long Beach, CA. My podcast partner, Tim Bajarin, and I were both speakers at this event. Let’s dig into the takeaways from the excellent keynotes, insightful Enterprise sessions, and wonderful new technologies on the exhibition…

There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses. AI glasses add AI to glasses that include a camera, such as Meta’s Ray-Ban Wayfarer device. When the Meta Ray-Ban Wayfarer glasses launched, they had a built-in audio feature and…

This is a very informative video on how AI is influencing and changing the Metaverse Ever imagined a world where your avatar’s every move is powered by the smarts of artificial intelligence? This future is closer than you think! Watch this video to learn how AI is shaping this virtual landscape and transforming the way…

This is an excellent article on the benefits that AR will have on next-generation marketing strategies. Why should brands and marketers pay attention to AR today? The market and the data show that the AR trend is set to double in the next two years. Here are the key benefits of AR in marketing: AR…

By Tim Bajarin Augmented World Expo (AWE) USA 2024, the longest-running and largest event focused on AR and VR, kicked off on June 18, 2024. More than 6,000 attendees, 300 exhibitors, and 575 speakers convened to share the latest XR and spatial computing innovations. The AWE show has become the premier event that shares the…

This is an excellent article on the top immersive-Internet-trends-for-the-next-decade By Bernard Marr The Internet of 2035 will look as different from today’s Internet. Bernard Marr is sure that the evolution of the Internet will continue. Today, advances in Augmented Reality, we see it encroaching into the real world. Here are the top trends that Bernard…

This is an excellent article on the projected growth of the Metaverse workplace market size in the forthcoming years. Ever since the COVID-19 pandemic, working remotely and the Metaverse workplace has become the new norm for various businesses and industries. The Metaverse workplace is set to make huge strides in the next six years. Virtual…

This is an excellent article on the relationship between spatial computing and digital twins. Spatial computing has been the cornerstone of geographic information system (GIS) technology. In the first GIS programs, virtual space was synonymous with cartographic space. Spatial computing means using maps to organize large amounts of data in a visually intuitive manner. Through…

Author: Tim Bajarin, ISM XR/Metaverse Business Partner. This article is an advance copy of a chapter in Barton & Tim’s forthcoming book titled: Business Success in the Virtual World.   Artificial Intelligence (AI) and Virtual Reality (VR), along with its extended counterpart, Extended Reality (XR), are reshaping the landscape of training and education. As industries seek…

The age of spatial computing is upon us. Explore how this cutting-edge technology can revolutionize your brand’s customer experience and drive innovation in this recommended article. Get ready to future-proof your business. Your brand no longer exists in just two dimensions. With spatial computing, the virtual and physical worlds are now combined into immersive three-dimensional…

Augmented Reality is poised to play a transformative role in 2024. ISM recommends viewing this video to see the innovations that will redefine the future of this groundbreaking technology. In this video, we embark on a journey to explore “The Future of Augmented Reality.” Get ready to dive into a world where digital and physical…

The top 10 AR and VR Trends in 2024 that ISM recommends you need to know.  In this exciting video, renowned VR/AR guru, Bernard Marr discusses the Top 10 AR & VR trends that are reshaping our digital world and their impact on society: 1. Generative AI 2️. Multi-Sensory Tech 3️. Mixed Reality 4️. Device…

Introduction to Rolls-Royce Holdings plc Rolls-Royce Holdings plc is a British multinational aerospace and defense company. The company was established in 1904 by the Honorable Charles Rolls and Sir Henry Royce. While initially affiliated with the Rolls-Royce car brand, which acquired the Bentley car brand in 1931, Rolls- Royce sold their Rolls-Royce automobile subsidiary to…

In my last CRM Magazine column, I shared the story of the red ‘fire dress’ to illustrate the ongoing integration between CRM, AI and the Metaverse. I told the story of an avid Gen Z Metaverse shopper – Elizabeth Holden – who is shopping for a special party dress to wear to an upcoming Metaverse…

Explore the transformative power of spatial computing as extended reality (XR) technologies unlock new frontiers. Discover how XR is fulfilling its potential to revolutionize industries and our daily lives in this exciting article. As giants like Apple and Meta redefine our digital landscape with the advent of spatial computing, the era of head-mounted displays is…

Uncover the diverse effects of spatial computing in this fascinating video. Spatial computing is shaping our future. It is projected to make a whopping $31 billion in 2023 and rise to $52 billion in 2027. By 2024, there will be 1.4 billion devices with AR capabilities worldwide. Spatial computing is transforming work, play, and education.…

Intrigued by Spatial Computing? Dive into this transformative technology that’s reshaping our digital landscape. Spatial computing integrates technologies such as VR, AR, and MR to blend digital information with the real world, creating a new computing environment that perceives and understands the space around us. Spatial computing finds applications in various fields such as geographic…

This is an excellent article in discovering 18 transformative applications of AR and VR across industries. While many view AR and VR as primarily meant for entertainment, many business sectors are finding multiple use cases for these technologies and reaping productivity, efficiency, cost and safety benefits. From enabling enhanced and innovative patient care to helping…

This is an excellent article on the impact that AR will have on transforming marketing, especially for physical goods. Immersive technology is already here. The era of neural networks and Metaverses, spatial computing, AR glasses and the use of VR to fully immerse ourselves in new spaces and interactions will inevitably become present in the…

Learn how organizations are leveraging VR to drive more effective, engaging employee training programs in this insightful article. Sean Hurwitz, CEO of PIXO VR predicts that the virtual reality (VR) training market is shifting. He foresees that learning management platforms, training companies and others will be at the forefront of driving VR learning initiatives by…

One of the more important futurists and venture capitalists is Mary Meeker. I got to meet her and know her through the many tech events where she presented. Mary Meeker stated that AI will be a ‘bigger and more profound revolution’ than transistors, PCs, biotech, the internet, or cloud computing. As someone who has worked…

I watched with mild amusement as Vision Pro naysayers began talking about Vision Pro’s slow sales, how many who have used it at first are barely using it now, and that it is destined to be a failure. I say, mildly amused since this refrain pops up every time Apple breaks new ground. Apple was…

This Virtual Reality training article is very informative in explaining the five major benefits of Virtual Reality training. From operating an oil rig in the middle of the ocean to active shooter drills, much of the cost, complexity, and danger in training can be reduced or eliminated by incorporating virtual reality (VR) technology. Many companies…

ISM sees this article as valuable in explaining how AI and AR are beneficial towards new marketing methods for beauty products. The beauty industry has witnessed a remarkable transformation in recent years, partially due to the integration of Artificial Intelligence (AI) and Augmented Reality (AR) technologies. These groundbreaking innovations have not only changed how consumers…

In this video, there is an excellent discussion of how Digital Twin technology is being applied in healthcare. The Digital Twin revolutionary technology has massive potential to improve diagnosis and treatment processes. The video further describes how Digital Twin technology can be utilized to the benefit of: Streamlined medicine development Personalized treatment plans Accurate examination…

Step into the future with virtual reality. Learn how rapid VR innovation is poised to redefine entertainment, education, and beyond in this fascinating video. Experience the mind-blowing future of virtual reality as we delve into the latest advancements and technologies shaping the VR landscape. From cutting-edge graphics to immersive environments, the possibilities are endless. Join…

Discover how Gucci, Nike, and other top brands are revolutionizing fashion in the metaverse in this very informative article. Fashion has always been a means of self-expression, allowing individuals to showcase their style and personality. With the Metaverse, this form of expression is taken to a whole new level. In the Metaverse, fashion designers and…

This video provides valuable information on the “Industrial Metaverse” and its applications. The “Industrial Metaverse” is a term that refers to using virtual and augmented reality (VR/AR) technology in the industrial sector. The Industrial Metaverse essentially creates a virtual representation of a physical factory, warehouse, or other industrial space. This virtual environment allows industrial workers…

Siemens, in collaboration with enterprise XR software provider BILT has leveraged Apple Vision Pro headsets to provide on-site electricians with XR instructional overlays. Andreas Matthé, CEO of Electrical Products at Siemens Smart Infrastructure, noted that the partnership “is a great example of how we are maximizing digitalization to enable the next generation of electricians.” Siemens…

When I was in junior high, the one subject that interested me the most was geography. I often daydream about various places studied in my geography classes. Now, imagine if instructors taught these classes using VR, and you could experience these places as if you were there. This educational shift would make learning geography, history,…

With the introduction of Apple Vision Pro, spatial computing enables enterprises to build experiences that previously were not possible. With visionOS built on the foundation of decades of Apple engineering innovation, enterprise developers can create powerful spatial experiences controlled by – a user’s eyes, hands, and voice. The breakthrough design of Apple Vision Pro features…

Following examples in the US of the Apple Vision Pro being used in surgeries, a new example has come to light. The Vison Pro headset was used in a shoulder arthroscopy procedure for a rupture of the rotator cuff. The operation was performed by Dr. Bruno Gobbato in Brazil. Dr. Gobbato found that the cameras…

The Lufthansa Group is an aviation group headquartered in Cologne, German with operations worldwide. It is comprised of both the Passenger Airlines and Aviation Services segments. It plays a dominant role in its European home market. In 2023, the Lufthansa Group had 96,677 employees and generated revenues of EUR 35.4 billion ($38.4 billion). The origins…

For most millennials and Gen Z PC users, their only PC interface is based on a graphical user interface popularized on the Mac. But for all Boomers and Gen Xers, we cut our tech teeth using only textual user interfaces to program and operate minicomputers and PCs. The evolution of man-machine interfaces has made computers…

In this video, you will discover the top 10 innovations in Augmented Reality. These advancements are enhancing the way we interact with the digital and physical world. Here are the top 10 innovations in Augmented Reality: Markerless Tracking Spatial Mapping and Environment Understanding Depth Sensing and 3D Reconstruction Multi-user Collaboration Hand Tracking and Gesture Recognition…

In this video, we explore the evolution of virtual reality, from its humble beginnings in science fiction to becoming a revolutionary technology that is changing the world. Plus, we will also dive into the exciting world of the METAVERSE and what the future holds for this incredible technology. Here are the 10 Stages of Virtual…

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early ’90s to the millions of augmented reality (AR) lenses available on Snap AR, the evolution of XR is gaining steam. According to the research group Statista, the global XR market size, forecast at $31 billion…

In this video, we will unravel the transformative power of AI within the Metaverse. Discover lifelike avatars, powered by AI, that mirror your every move and emotion, allowing you to truly embody your digital persona. Immerse yourself in a metaverse where AI algorithms generate breathtaking virtual landscapes, objects, and scenarios, shaping an ever-evolving digital universe.…

This captivating video delves into the intricacies of the Industrial Metaverse. As we navigate this industrial revolution era, the Metaverse takes center stage, offering unprecedented advancements and opportunities. This immersive, collective virtual shared space is created by converging virtually enhanced physical reality and virtual reality. Its existence is owed to the capabilities of artificial intelligence…

When Apple introduced the Vision Pro in the fall of 2023, one of the demos they showed was how users can view concerts and music venues in a more visually immersive experience. The example they showed was a rehearsal session of Alicia Keys and her musicians, and it puts you in the center of the…

Since Apple shipped the Vision Pro in February, Meta’s CEO, Mark Zuckerberg, has made interesting and highly controversial observations and comments about it. I understand Zuckerberg has to champion his device, but stating that the Quest is a “better product” is quite a stretch. I have been using Vision Pro for a while now and…

The Mercedes-Benz Group AG is a German multinational automotive corporation headquartered in Stuttgart, Baden-Wurttemberg, Germany. Founded in 1926, it is one of the world’s car manufacturers. In 2023, Mercedes-Benz was the largest manufacturer of luxury vehicles in the world, having sold 2.5 million passenger cars and generated 150 billion Euros ($162 billion) in revenues. It…

Augmented Reality (AR) is a technology that overlays digital information in real-world environments. Users view it through a device. Its goal is to help simulate real-world things in the comfort of wherever you are. As smartphones have continued to improve, this is becoming increasingly commonplace. So, why should brands and specifically marketers pay attention to…

Extended longevity brings new challenges. Particularly, more people are living with dementia-a disease that primarily manifests after the age of 65. VR training can provide immersive videos demonstrating proper care techniques for both professional and family caregivers, tailored to individual learning paths. Nonprofessionals receive basic training, while nurses can explore simulations requiring deeper medical skills.…

In 2040, AR will be changing the world forever. Here are the nine key 2040 key AR market trends: AR contact lenses are on the verge of becoming a mainstream technology 3D Holograms Are Becoming a Primary Source Of Communication 3D Holograms are Becoming a Substitute to Videos Full-Immersion AR is Emerging AR Smart Mirrors…

Nvidia Corporation is an American multinational corporation and technology company headquartered in Santa Clara, CA. It was founded in April 1993 by three American computer scientists: Jen-Hsun Huang, Chris Malachowsky, and Curtis Priem. Nvidia is headquartered in Santa Clara, CA, had revenues of $27 billion and employed more than 26,000 employees at the end of…

This VR Training Simulator for Aircraft Technicians is a comprehensive solution developed for CAE, one of the leading global aviation training companies. It offers four modes of training: Guided, Practice, Assessment and Instructor-Led (real-time supervision of a technician by an instructor). Watch this video to learn more about this VR Training Simulator for aircraft technicians.…

This video shows a medical VR Experience, where the user is able to perform heart auscultation on a patient using a stethoscope under multiple cardiac conditions. Watch this video to learn more about the VR procedure for heart auscultation.  

This year is a pivotal one for new headsets. VR is already used for games and fitness. What else can it do, and where does AI fit in? This video discusses the key 2024 VR/AR trends like: Apple Vision Pro Fitness with VR Function as the theme for 2024 Mixed Reality AI and Headsets Meta…

This video offers a comprehensive exploration of the metaverse concept, focusing on its integration with VR technology. Viewers are taken on a journey through the history, current state, and future possibilities of the metaverse, highlighting key technological advancements and their impact on various industries. Experts in VR, digital economy, and futurism share insights and predictions,…

Generative AI may have dominated headlines since November 2022, but 2024 will be the year when spatial computing shares the spotlight. Apple’s highly anticipated Vision Pro is now shipping, with its pre-order stock selling out in 18 minutes. While not indicative of its ultimate success, it offers a glimpse into the market’s appetite to explore…

Today, integrating AI into metaverse development isn’t just a trend-it’s a transformative shift offering tangible business opportunities. Companies harness AI to generate intricate 3D assets, streamlining the creation process and enhancing UX. The introduction of AI assistants within the metaverse facilitates seamless interactions, providing users with instant information. AI-driven navigation tools optimize user movement within…

Apple has finally shipped its long-awaited Vision Pro, and it has wowed many and left others wondering what its real value is today and in the future. A big question I am getting from many reporters I speak with is what Apple’s goals are for Vision Pro and its long-term potential. To answer that, here…

The Metaverse provides consumers with an immersive, engaging virtual environment that allows for a unique brand experience for the consumer. Consumers can interact with the brand through game-like experiences, virtual worlds, and product exploration in a way that is not possible in a 2-D environment. Enabling customers to interact with a product in the Metaverse…

By Barton Goldenberg February 9, 2024 Bethesda, Maryland Integrating CRM, AI, and the Metaverse Did you know that tens of billions of dollars worth of goods were sold in the metaverse in 2023, including fashion clothing? I want you to imagine a shopping experience that sounds like the stuff of a sci-fi story but is…

During CES 2024, I had the pleasure to attend many amazing technology exhibition booths, listen to several riveting keynotes, and moderate a panel on the Metaverse track. Below are my impressions of each of these areas. The Latest Technology that Impressed Me the Most at CES 2024 Overall Theme at CES 2024 AI has infiltrated…

I recently started thinking about what the next 25 years of digital technology would look like, and I have identified three big tech trends that will shape the tech landscape during this period. Artificial Intelligence We are only scratching the surface of how AI will impact all aspects of our lives, as digital technology already…

Now that I have had time to use the Vision Pro and do some 3D spatial videos on it, I believe this will be one of the killer apps that, in some cases, justify its high price. Spatial recording of family gatherings, events, etc., puts you and those in the same scene or environment in…

The success of Apple’s hardware is directly related to the role of software. The combination of innovative hardware with creative software will drive Apple’s Vision Pro to succeed in the future. There is a significant difference in that Apple’s success with the Apple II and Mac relied on software from third-party developers. With the Vision…

The growing field of VR is transforming numerous aspects of modern society, including the fitness industry. Virtual reality in fitness refers to the integration of VR technology and workout routines, offering users immersive and novel exercise experiences. By putting on a VR headset, individuals can escape the traditional gym environment and explore their preferred virtual…

Extended reality is steadily changing exercise and fitness. It involves virtual reality, which immerses users in a computer-generated environment; augmented reality, which overlays digital visuals onto the real world through the use of devices like phones and AR glasses; and mixed reality, which blends real and virtual worlds. In this article, the leaders at the…

Labor expert Peter Rokkos says the release of Vision Pro will push virtual and augmented reality headsets into the mainstream for business uses. Mixed-reality headsets have already been used for a variety of purposes at companies from Volkswagen, Audi, UPS, Walmart, KFC, and Johnson & Johnson, among others. They are mainly used for workforce training…

The Augmented Reality (AR) evolution has been led by the desire to bridge between the digital and physical worlds, seamlessly integrating virtual elements with our tangible environment. It’s the drive to transcend the physical world’s limitations and delve into a realm where imagination and reality coexist. AR injects itself into human perception with visual augmentation,…

By Mark Spoonauer I cannot tell yet if the Apple Vision Pro is the future of computing. I am excited about the sheer innovation Apple is bringing, especially spatial video and an interface that expertly tracks your eyes and fingers with no controller required. But I am also a little freaked out by some aspects…

In February 2023, Santa Clara University students and faculty completed a groundbreaking virtual reality training program for Alzheimer’s and dementia caregivers, which they will be testing at a local dementia care program and a home health agency in Washington, D.C. The program walks a caregiver virtually through several scenarios in which a person living with…

Palmer Luckey is the founder of Oculus VR and designer of the Oculus Rift, a virtual reality head-mounted display that is credited with reviving the VR industry. In this video, he discusses his thoughts on Apple’s marketing strategy for the Vision Pro. Palmer thinks that Apple is targeting the exact segment of the market that…

The Apple Vision Pro will inevitably affect you and the entire tech industry. What Apple does really well is marketing and they make products that look a little bit weird, but suddenly can be very cool such as the airpod. Now that Apple is entering the XR space or Spatial Computing, everyday people and major…

The world of education is rapidly changing, and the introduction of new future internet technologies like augmented reality, virtual reality, and blockchain are revolutionizing how we learn. Education in the metaverse has become a hot topic as these advancements have enabled us to expand our learning opportunities beyond traditional classrooms and training rooms. We can…

With the rapid advancements in technology, virtual reality (VR) and augmented reality (AR) have become popular tools in various industries, including employee training and development. These immersive technologies allow employees to simulate real-world scenarios in a safe and controlled environment, providing them with hands-on experience that is crucial for their professional growth. From orientation to…

Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in artificial intelligence (AI), virtual reality (VR) and the metaverse to create an immersive learning experience for its employees. John Jordan, head of the Academy at Bank of America, said in the report: “These simulations act…

As employers look to support their employees and uplevel their skills, Fortune 1000 companies are finding training in VR to be effective, efficient and most likely, more enjoyable than traditional e-learning programs. Global retail, banks and logistics companies are among the many industries finding VR to be tremendously valuable for onboarding, upskilling and reskilling. Employers…

Senior1Care in Mishawaka, Indiana started using virtual reality as a part of their caregiver training in 2019. In that time, they have evolved how they care for their patients and their families. Caregivers can experience the world as someone with macular degeneration, an eye disease that impairs sight. The decision to use virtual reality to…

VR has evolved into the core of professional training environments. This transformation can be attributed to the need for better, interactive learning environments. Technology advancements have been vital to development, making VR even more available and cheap. As a result, such a change has made VR viable and efficient training equipment within various industries. The…

When it comes to Apple’s Vision Pro OS, enterprise IT decision-makers must understand where the company is trying to go with its soon-to-debut AR/VR product range. Apple’s intention is that a coming range of Vision devices will become a full-fledged computer platform in their own right. These are not ephemeral devices. How do we know…

Virtual Reality (VR) has marked a remarkable step-change in professional development concerning conventional training approaches. Traditional in-person sessions and two-dimensional video trainings are often lacking in their capacity to provide interesting and profound learning. Corporate training in VR is seen as a cheap, immersive solution for this problem, offering interactive, lifelike scenarios that improve learning…

In the sci-fi novel and film “Ready Player One,” future humans spend much of their lives in the OASIS, a virtual reality wonderland in which “the limits of reality are your own imagination.” Now, a virtual world inspired by OASIS is being brought to life. “Ready Player One” author Ernest Cline and the film’s producer,…

I recently wrote about the Rise of Wearable Face Computers where I explore the role of smart glasses and how they may impact the wearable computing space in the new year. However, these glasses may play a more significant role in making AR an important stepping stone toward broadening the consumer market’s interest and acceptance…

Today’s podcast focuses on the incredible growth of XR (AR/VR) technology in surgery including neurosurgery, cardiac surgery, spinal surgery, sinus surgery, and more. While XR technology is becoming widely applied in many industries – from gaming to retail – each industry derives unique benefits from the technology. But few, if any, derive the benefit of…

As the Macintosh turns 40, Apple gets set to begin a new era of computing with Vision Pro. The first Mac got us to “think different,” and CNET’s Bridget Carey looks at where personal computing is heading next. In this video, Bridget Carey explains the situation in which the Mac 40 years ago is a…

In 2024, the Industrial Metaverse will take a giant stride forward, as Roland Busch (Siemens CEO) and Cedrik Neike (Siemens CEO Digital Industries) highlighted at the 2024 CES. Explore the key building blocks and groundbreaking collaborations for Siemens in the Industrial Metaverse field, such as Siemens’ venture into immersive engineering with Sony. In this video,…

In this video, a CNET reviewer discusses his experience of having tried the Apple Vision Pro for four times. He provides a review of the Apple Vision Pro and discusses: Why Apple calls it a Spatial Computer Vision Pro Interface Controls Calibrating the display with your eyes Entertainment Options and Experiences Vision Pro Mixed Reality…

The Apple Vision is not just another gadget; it is a revolutionary shift in how people will interact with technology in the world. The Vison Pro will blend content with physical reality powered by the Innovative Vision OS. The buzz around the Apple Vision Pro is electrifying and rightly so with its breakthrough design and…

In this video, there is a discussion of latest details surrounding Apple’s groundbreaking headset that will revolutionize the way people experience technology. The Apple Vision Pro is not merely a headset; it’s like having a Mac Mini with a colossal 100 foot display strapped to your head. Watch this video for an in-depth exploration of…

The Apple Vision Pro will be released on February 2, 2024 and in this video, this is a discussion of the final pricing, features and availability for the Apple Vision Pro headset. From a dual strap headband that is more comfortable and improvements to battery life, to lackluster base storage and pricey lenses, this is…

Gucci, founded by Guccio Gucci in 1921, is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. In 2022, Gucci had 270 stores worldwide and generated…

This year, I was privy to many new technologies that could have a significant impact in 2024. In this article, I want to discuss a few prominent themes that will drive the big tech industry in 2024. In mid-2023, Apple introduced its exceptional Vision Pro headset and set in motion new technologies that will help…

By Mark Spoonauer When people start lining up to try and buy the Apple Vision Pro, they are going to be excited about spatial computing. They will want to experience the new interface and pinch their fingers to click, watch videos on a giant screen and see their digital Persona avatar. By the time the…

Whether it is virtual tours or medical simulations, the methods of learning and communication are undergoing a transformative shift. There is substantial potential to harness the power of AR and VR within the realm of financial services. This broadens the horizon to optimize physical branches for high-net-worth individuals and underrepresented consumer groups while establishing a…

This video shows examples of plant safety, entrance safety, electrical safety, fire safety, construction safety, driving safety, and marine safety in VR. Watch this video

The Vision Pro will be Apple’s riskiest product launch in years, which is why Tim Cook is one of CNN Business’ Risk Takers for 2023. Cook has long talked up the potential for augmented reality to help people communicate and collaborate. Now he will have to prove a device that blends both virtual reality and…

Worried about accidents on the factory floor? Modern VR safety training helps to create safety awareness by exposing them to risks that happen in the workplace and lets them practice preventive measures to avoid accidents. This video shows examples of entrance safety, machine safety, electrical safety, fire safety and warehouse safety in VR. Watch this…

VR creates environments, experiences and interactions that look and seem real. When users wear a VR headset, users are transported into a three-dimensional, interactive world that can be explored and manipulated. This digital environment is designed to engage multiple senses, including sight, sound, touch and movement. Immersive content is just as important as the hardware.…

Helicopter pilot training just got a whole lot simpler. Air Zermatt is setting new precedent for helicopter pilot training in collaboration with Loft Dynamics and Varjo with their industry-leading VR-based flight simulator. The hyper realistic EASA-qualified solution allows pilots to complete their annual proficiency checks and have their virtual training time officially credited, making flight…

The University of Pennsylvania Cancer Center is one of the largest and most technologically advanced centers of its kind in the world. While this esteemed institution is well-known for its work in the areas of immunotherapy, precision surgery, and proton therapy it is quickly gaining a reputation for work being done in the field of…

Apple Vision Pro is here. Experience what it is like to use Apple’s first ever spatial computer. In this video, this a discussion and demonstration of Apple Vision Pro’s: Navigation Photo Functionality Panorama Functionality Spatial Videos TV and Movies Workspace FaceTime Persona Environments Watch this video to see a demonstration of the functionality that is…

Safety training has become critical in the industries that we work for and in the future. The younger workforce will need to be trained differently from the way people were previously trained. The future workforce will need to be trained using VR technology. VR technology has increased been proven to increase learner retention with three…

This talk will address several common problems associated with traditional systems in medicine and how Extended Reality technologies are solving them. This will include the use of Virtual Reality for preoperative planning and surgical simulation in neurosurgery and the impact of virtual reality on patient consultation and informed consent. Further attention will be given to…

Nike Inc., headquartered near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. In fiscal year 2023, which ending on May 31st, Nike operated more than 1,000 stores, generated $51.2 billion in annual revenues, and employed 83,700…

VR training solutions allow retail employees to physically make in-store decisions or learn new equipment without ever encountering real-life risks. It can also be used to easily educate category managers on new products or visual merchandising through life-size 3D models. These realistic VR simulations offer a comfortable transition to real-life activity because participants have already…

By Barton Goldenberg November 16, 2023 Bethesda, Maryland VR Training Is Replacing Traditional Training: Are You on Board? Do you want to reduce employee training time, increase training effectiveness, and help employees gain experience and confidence? While many companies still provide traditional classroom training, increasingly trainers and trainees have turned to Virtual Reality (VR) training…

When Apple introduced the Vision Pro headset in June 2023, those who got to test it raved about its capabilities and features. However, its $3,500 price tag shifted it from a consumer product to something that only enterprises and business users could initially need and afford. Tim Bajarin foresees the Apple Vision Pro headset market…

The Metaverse could offer multi-trillion-dollar opportunities for businesses in the long term, with the potential to transform many aspects of daily life. In this video, there is discussion of topics like: How the Metaverse could transform our daily lives The Metaverse opportunity for creative industries Gen Z: Metaverse natives How the Metaverse could help climate…

Verizon Communications Inc. is an American multinational telecommunications conglomerate. The company was formed in 1984 as ‘Bell Atlantic’, which resulted from breakup of the Bell System into seven Regional Bell Operating Companies. In 2000, after the FCC approved a US$64.7 billion merger between Bell Atlantic and telephone company GTE, and the new company changed its name to ‘Verizon Communications.’ In…

By Ben Lang One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to an afterthought, the reality is much more considered. Vision Pro is somewhat ironic. It is an incredibly powerful and capable VR headset,…

By Bernard Marr The Metaverse has undoubtedly been one of the most talked-about concepts of the year. Major players in all business sectors are heavily investing in platforms and presence in newly emerging immersive digital spaces. The fact is that it is unlikely that the Metaverse hype is going to end any time soon! This…

By Bernard Marr From the early days of online shopping to the rise of influencer marketing, there’s no doubt the Internet has revolutionized how people shop and make purchasing decisions. Now that we are entering the next phase of the Internet-driven by the Metaverse, Blockchain and NFTs – there will be new opportunities for fashion…

By Bernard Marr In the metaverse era, education as we know it will change. And I’m not just talking about formal education in schools, colleges, and universities – but also workplace learning and lifelong learning. Here are three examples that highlight how education will evolve. Extended reality (XR) Technologies Will Make Learning More Immersive The…

The Metaverse’s immersive Mixed Reality technology is challenging the notion that any technology could have a greater impact than networked computers, the Internet, or even mobile computing, which was virtually unthinkable just a few short years ago. Couple this with Apple’s recent entry into the virtual headset market, and companies in every industry have the…

IDC researchers predicted that by 2025, 20% of Global 2000 manufacturers will include the industrial Metaverse in their digital transformation roadmap to address advanced simulation, cross-domain collaboration, and safety. While the initial Metaverse hype in the marketplace has settled down, industrial manufacturers are scouting around to see how immersive experiences from AR and VR could…

The global Metaverse market size surpassed $68 billion in 2022 and is estimated to be worth around $3.1 billion by 2032, expanding at a CAGR of 44.5% from 2023 to 2032 according to a new report by Precedence Research. The Metaverse has the ability to integrate effectively with the actual world, with applications such as…

The Meta company has a new strategy to sell the public on its vision. It is not surprising that Mark Zuckerberg and Meta used much of Connect Conference –  once known solely as a VR conference – to talk about the company’s new generative AI tools. AI will even play a prominent role in the…

In this video, there is a discussion of the five ways Metaverse Virtual Workspaces will improve staff collaboration. The Virtual Office in the Metaverse is a safe place for people to work together without the hazards of an actual office environment. A Virtual Office still allows someone to feel like having their own space. Virtual…

By now, you’ve probably heard of the “Metaverse.” But despite all the hype, the Metaverse might still be a little confusing. So, what is the Metaverse? And what type of impact could it have on our everyday lives? In this video, there are interviews with Journey founder Cathy Hackl and Lego Group CMO Julia Goldin…

In this video, there will be an in-depth look at the Apple Vision Pro. This video will cover its features, functionality, and how it fits into the Apple ecosystem. The Apple Vision Pro is Apple’s giant leap into the Mixed Reality universe which is to be launched in March 2024. The headset will seamlessly integrate…

Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered in New York City. The company was established in 1849 in Brooklyn, New York by two German entrepreneurs, Charles Pfizer, and his cousin Charles F. Erhart. Pfizer’s 2022 revenues were $100 billion, making it the largest pharmaceutical company in the world. In 2022, Pfizer…

Apple Vision Pro is a cutting-edge device that combines advanced camera technology with powerful image processing capabilities. With a sleek design, it offers high-resolution imaging and augmented reality features for a seamless user experience. The device is equipped with state-of-the-art sensors and lenses, enabling precise image capture and enhanced visual recognition. Apple Vision Pro is…

New technology has been implemented at Alaska Airlines’ Flight Operations Training Center. A pilot’s basic training typically goes from learning in a classroom to half simulations, then graduating to a full simulation before getting into a real plane. Now, VR is being introduced in the first part of textbook training. “It’s helping give them exposure…

This video explores Augmented Reality in 2030 and its Top 5 Future Technology Enhancements. AR Glasses AR Generated Text AR Enhanced Shopping AR Enhanced Education AR Enhanced Outdoor & Indoor Navigation Watch this video to learn more about AR’s Top 5 Future Technological enhancements that will affect society and the entire world.  

Virtual Reality (VR) and Augmented Reality (AR) have evolved from niche technologies to transformative tools with a wide range of applications from immersive experiences to practical solutions. The innovations in VR and AR are reshaping industries and enhancing our daily lives. In this video, we will explore the Top 10 innovations in VR and AR…

Understanding Apple Vision Pro & Its Strategy for the Enterprise Briefing Presented by Apple analyst Tim Bajarin and Barton Goldenberg June 5, 2023,–the date Apple introduced its new Vision Pro headset–will be remembered as a milestone in personal computing. The new Vision Pro ‘spatial computing’ headset sports a new operating system called Vision OS, easy-to-use…

Recent research by the management consultancy Arthur D Little suggests that business would be ill-advised to dismiss the Metaverse out of hand in favor of a focus on AI. The Arthur D Little report provides a compelling description of how “a convergence of key technologies” is leading to a step-change in simulation capabilities, primarily via…

The Metaverse is a new way to interact with friends, family and strangers. It is a new way to work, study and play. We can shop, explore, travel, do business, attend concerts, go to social gatherings and engage in virtual sports-all without geolocational constraints. The Metaverse will eventually replace the Internet as we know it.…

Macy’s is launching its own effort into the Metaverse with the launch of its digital fashion platform, Mstylelab. The department store is teaming up with Metaverse technology platform Journee to roll out the immersive experience, which is inspired by Macy’s newest brand, On 34th. The immersive experience will feature a surrealist recreation of New York…

Social interaction with the Metaverse refers primarily to people using computer hardware and software to engage with digital platforms powered by the Internet, which serve as virtual spaces where users congregate, exchange information and play games. This interaction can take various forms, including direct communication, exploring the digital spaces and forums, playing games, attending events…

Processes are those natural business activities that produce value, serve customers and generate income.  All organizations have business processes. Related: Sales Process Excellence – Thought Leadership Paper How are you performing against “gold standard” industry benchmarks? What follows is ISM’s 10-step methodology for reviewing and enhancing business processes. These steps will help ensure process excellence…

In the rapidly evolving landscape of technology, it is often wise for businesses to be “fast followers” rather than early adopters. By allowing others to navigate the initial challenges and uncertainties, management can make more informed decisions about where to invest their resources. Regarding the Metaverse, five key trends must be considered in determining the…

You might think about the Metaverse and virtual reality as something for gamers, but classrooms and companies across Georgia are now using it as a learning tool. Meta created the Virtual Reality Metaversity for institutions such as Morehouse College that enroll in the program. Students are building 3D molecules in one advanced organic chemistry class.…

Bank of America is using a new way to train employees that involves very little face-to-face interaction with a human being. More than 50,000 employees are now using virtual reality (VR) headsets for training on computer systems and face-to-face customer interactions. The VR technology was first tested with a small group of employees and right…

By Bernard Marr There is no doubt about it: the next evolution of the Internet – characterized by immersive virtual experiences – is already underway. This future Internet brings many opportunities for organizations to enhance their internal processes. Here are four examples of how organizations can harness this more immersive future Internet in their business…

In this video, you will learn how the Amazon’s Global Ops Robotics FAST/UP pilot program uses Virtual Reality to make safety training immersive and fun. There is a visit to the Amazon BDL4 (a site that is being used to train the safety procedures that the Amazon staff have not previously been trained on). You…

Popularly used to recreate job-skill simulations such as pilot or surgeon training, VR is also used for training in the oil and gas industry. In dangerous situations where workers are required to work at height or carry out complex operations and where even the smallest mistake can cost lives or generate unpredictable expenses, VR comes…

As schools gingerly embrace virtual reality, Meta announced that it is supplying VR equipment and resources to 15 U.S. universities as part of a broader goal to make classroom education more “immersive.” Nick Clegg, Meta’s President of Global Affairs stated “We’re now moving from talking about the potential of these immersive technologies in the classroom…

Virtual Reality is creating exciting possibilities in a wide range of areas. One is training. Volvo is using virtual reality in trainings, where retail personnel are trained to manage electromobility and Liquified Natural Gas. In this video, there is a virtual reality demonstration of a Oculus virtual reality headset wearer taking the screws off the…

By Bernard Marr What is the industrial Metaverse, you ask? Well, we’re not talking about a separate Metaverse exclusively for manufacturers. Rather, the concept of an industrial Metaverse provides a vision of how manufacturers can implement the metaverse – specifically, by simulating real-world scenarios in the virtual world. The ability of the Metaverse to mirror…

In this video, a Baltimore Gas & Electric (BG&E) spokeswoman discusses how Virtual Reality (VR) training is a game changer in the way BG&E prepares its workforce for crucial work. VR training allows BG&E employees to experience ultra-realistic simulations of job procedures and job performance tasks without exposing them to safety hazards. VR is an…

Walmart, the world’s largest retailer by revenue, announced that it is experimenting with new ways to connect its customers’ physical and virtual shopping experiences in the Metaverse. The company says that it is aggressively pursuing opportunities in Virtual Worlds that connect to commerce at its stores and vice versa. Walmart sees the growth and expansion…

In a groundbreaking move, Major League Baseball (MLB) will treat its fans to an extraordinary experience as they will watch a real-world MLB game unfold in 3D within the Metaverse. This technological marvel will be unveiled by Improbable, a Metaverse technology company, during a regular season Major League Baseball game between the Tampa Bay Rays…

In this video, George Levy shows how it is possible to simulate physical world activity using Virtual Reality. In the process, it is possible to conduct training with someone on the Metaverse, regardless of where that person may be. Watch this video

In this video, there will be a discussion of how Apple is using Artificial Intelligence (AI) for technological enhancements of their Vision Pro product. With the prevalent AI technological trend in the current marketplace, a relevant topic is how much AI plays a role in Vision Pro. However, Apple does not talk much about AI…

In the summer of 2023, New York City-based HandSport Surgery Institute launched a virtual practice in the Decentraland Metaverse. “As far as I know, it’s the first medical practice of any kind in the Metaverse,” said Mark Pruzansky, Hand Surgeon and Director of the Institute, “Our practice in Decentraland is the first phase of our…

The word Metaverse is a mash-up—Meta comes from Greek and means “next” or “beyond.” So Metaverse means the next universe or beyond the universe. Another way to understand the Metaverse is to think of it as the Internet we know today but in 3D. It’s a digital universe we will be able to enter as…

Augmented Reality (AR) is an interactive technology that superimposes computer-generated content such as images videos or 3D models onto the real-world environment. AR enhances a user’s perception of the physical world by overlaying digital elements allowing users to interact with both the real and virtual world simultaneously unlike virtual reality (VR) which immerses users entirely…

In this video, we will discuss some of the most important questions about privacy, security, and ethics in the Metaverse, shedding light on the problems that need to be solved as this digital frontier grows. Join us as we explore the latest changes in the Metaverse, like the creation of Metahuman avatars and immersive environments…

Surgeons are performing successful eye surgeries, students are making academic advancements, welders are upskilling their careers, mechanical experts are practicing crucial engine maintenance and athletes are sharpening their skills while recovering from injury. Behind it all is hours of virtual reality training that’s making it happen…today. Want to learn more about the impact of virtual…

When Facebook rebranded to Meta in 2021, there was a surge in hype surrounding the Metaverse. Fast forward to 2023 and we see Meta repositioning focus to AI. So we ask, is the Metaverse dead? The simple answer is No! The Metaverse has just gotten started and is in a stage of evolution. The landscape…

There is an increasing opportunity for people to travel around the world via virtual reality. One can just pop on a VR headset and afterward visit any place in the world. At present, VR tourism may be a niche product, but the opportunities to take virtual vacations are now on the rise. The VR travel…

How Long Has Apple Been Working On Its Vision Pro Headset? August 29, 2023 If you have followed Apple for some time, you know that Apple has a very long development cycle for its products. During the years Mike Spindler and Gil Amelio were Apple CEOs, Apple often previewed for me products in development that…

By June Wan August 24, 2023 While the official launch of the Vision Pro is not until 2024, a recent Apple press release shed light on how developers have been taking advantage of these hands-on labs, including first reactions to seeing their experiences through the lens of the Vision Pro. Michael Simmons, who’s led the…

By Bernard Marr Aug 17, 2023 Governments aren’t always quick on the draw when it comes to adopting new technologies. But I am seeing some interesting examples of governments showing up in the Metaverse and adopting Metaverse-related technologies, such as virtual reality and digital twins. Here are four ways local and national governments may make…

Farmers Insurance Group: Leading the Way in Applying VR/AR Technology Founded in 1928 in Los Angeles, California, the Farmers Insurance Group (informally called “Farmers”) is an American insurer of vehicles, homes, small businesses, and related products. Farmers has approximately 21,000 employees. It sells products through more than 48,000 exclusive and independent agents. Farmer’s parent is…

Today the Metaverse is a series of interconnecting virtual worlds that we can use as meeting spaces to do business, connect with others socially or spend time gaming. The future Metaverse offers businesses a whole host of opportunities. Buying virtual items such as clothing, real estate or digital art is now possible. Avatars can attend…

Virtual Reality and Augmented Reality in Rehabilitation In this video, we will explore the transformative power of virtual reality (VR) and augmented reality (AR) in the realm of rehabilitation and therapy. New immersive experiences are revolutionizing the way individuals recover from injuries and regain their independence. From stroke rehabilitation to physical therapy, we will delve…

Thanks to Metaverse technologies, online experiences are fast becoming much more immersive and realistic. In this future Internet, Web3, and Metaverse technologies will transform how we engage with our favorite artists, musicians and sports stars. It will give us more immersive gaming and entertainment experiences and new ways of consuming art. It will alter creative…

Exploring the Revolutionary Apple Vision Pro Features Exploring the revolutionary Apple Vision Pro features is a captivating journey into the cutting-edge world of technology. With its sleek design and innovative capabilities, the Vision Pro redefines the way we interact with our digital lives. The Vision Pro’s augmented reality experiences are truly game-changing, merging the virtual…

This video discusses the planned Apple Vision Pro visuals and the principles of Spatial Design. Apple Vision Pro will seamlessly blend digital with reality as its windows will appear to be made of frosted glass. Apple’s Vision Pro will use light, depth, and shadows subtly (but skillfully) to enhance our mixed reality experience. Want to…

The spatial computing era is here, where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro. This video discusses the reasons why the Apple Vision Pro may one day replace our smartphones, along with how it works and…

Extended reality (XR), virtual reality (VR), and augmented reality (AR) are revolutionizing healthcare, particularly in the areas of medical training and patient care. Medical training is an essential aspect of producing competent and skilled healthcare professionals. XR/VR/AR technologies have opened novel avenues for medical students, residents, and practicing physicians to enhance their training in a…

The Metaverse is emerging as a new platform for fashion and retail, allowing brands to reach consumers through innovative online experiences and immersive digital spaces. The possibilities are enormous for companies that want to raise brand awareness, improve customer experience, and deepen engagement with their followers. The global apparel market is expected to reach $2.25…

IMA Financial Group Rolls Out Mixed Reality Technology to Better Identify Risks Insurance brokerage firm rolling out “groundbreaking” technology to better identify risks IMA Financial Group (an US-based insurance brokerage firm) is revolutionizing the insurance industry by introducing Microsoft HoloLens technology to its clients and employees. In this video – On a construction site, instead…

With the introduction of the Apple Vision Pro headset and ecosystem, the world has moved into Spatial Computing. Apple CEO Tim Cook called Apple Vision Pro the ‘next human machine interface’ for personal computing, a technology that seamlessly blends digital content with the physical world. Leveraging always-on 3D technology, spatial computing is already revolutionizing the way we…

By Bernard Marr August 3, 2023 The Metaverse is the next generation of the Internet, forever altering how we experience life online. Don’t believe me? Allow me to convince you of the importance of the Metaverse. In the future, companies, institutions, and employers will operate their own virtual worlds where people can come to enjoy…

When I got the demo of the Vision Pro in June at WWDC, Apple did show Jim Cameron’s Avatar: The Way of Water movie in immersive 3D, and Apple saw movies to be viewed on their new headset. However, people from the music industry contacted me. They suggested that concerts and music videos could also…

How Hilton Uses Virtual Reality for Training In this video, see how Hilton uses Virtual Reality training scenarios and Oculus for Business to help corporate teams understand the complexities of working in a hotel so they can build empathy for hotel team members and guests alike. Hilton Team Members will put on Oculus headsets and…

I Spent 24 Hours Trapped in the Metaverse Everyone is talking about the metaverse. But what does this future digital world look like? WSJ’s Joanna Stern checked into a hotel and strapped on the Meta Quest 2 virtual-reality headset for the day. She went to work meetings with Spatial and Horizon Worlds, hung out with…

Virtual Reality Contact Lenses Are REAL While the entire industry is trying to shrink down VR and AR Headsets more and more, and increasing the resolution as much as possible, one company called Mojo Vision took another direction, and decided to make the smallest display on earth and fit it into a pair of Contact…

Exploring the Metaverse: The Next Evolution of Virtual Reality and Social Interaction In this video, we will explore what the Metaverse is and how it works. The Metaverse can be described as a virtual world that exists parallel to the physical world. It is a fully immersive and interactive environment where users can engage with…

After years of rumors and anticipation, Apple has finally unveiled a headset that initially targets a specific group of enthusiasts and innovators. This follows Apple’s typical approach to new products, which has proven successful in the past. Just like the Apple Watch, Apple released it into the market to gauge the response. Similarly, the expectation…

Apple, true to form, is playing a long game with the Apple Vision Pro (AVP). Do not dwell on AVP’s specs or price tag, but its alignment with a signature Apple product lifecycle. AVP fits into another key factor: wearables. Apple’s game plan these days is all about revenue diversification. As smartphones reach maturity and…

At Apple’s WWDC in early June 2023, I got to test and use their new Vision Pro headset. During the demo, I saw multiple applications, including a couple for travel, zoom calls, collaboration, entertainment and games. However, two other demos stood out for me about how someone could use this breakthrough headset for sports entertainment.…

Siemens is rigorously executing its previously announced €2 billion investment strategy. The company plans to invest around €1 billion in Germany, thereby boosting the country’s innovative strength. The technology company announced the establishment of its new Technology Campus in Erlangen, Germany, with investments of around €500 million in the expansion of development and manufacturing capacities.…

Sony dives into ‘Extended Reality’ with $2 billion Research and Development (R&D) war chest.Sony Group will ramp up R&D spending in its game business, as it seeks to hone technology in live service games and the emerging field of “extended reality” that blends physical and digital worlds. The company will pour 300 billion yen (about…

Apple has firmly positioned Vision Pro as a personal device with a focus on three main areas: productivity, communication, and entertainment. However, there is a longer underlying strategy for Apple: Apple has strategically concentrated on the concept of spatial computing, emphasizing its applications in communication, video consumption, and productivity. By doing so, Apple aims to…

Apple Vision Pro Everything Now This video provides a detailed technical description of the Apple Vision Pro Headset. There is a discussion of how to utilize the Apple Vision Pro Headset and each of its features along with its benefits. Navigation instructions for the Headset are also provided. A description of the photo app is…

While the metaverse as conceived is on a very grand scale and is multifunctional, Virtual Reality (VR) and Augmented Reality (AR) have a crucial role to play in delivering what is being described as the next generation of the Internet and a growing number of companies and businesses are looking to use online virtual platforms…

Apple’s Vision Pro launch made AR a significant part of their vision, emphasized the concept of spatial computing, and never even mentioned the term “metaverse.” In 2017, Apple introduced AR Kit during their software developer conference, a software tool to make AR apps for use on the iPhone and iPad. I spoke to Mr. Cook…

Apple Vision Pro is Worth Every Penny… In this video, GregsGadgets reviews the Apple Vision Pro Headset. He reviews the price, technology and ease of use. Afterward, he discusses the negative feedback that some have provided for the Apple Vision Pro Headset and afterward rebuts this negative feedback with a positive review of the Apple…

Second Life – and its more modest vision of an Internet World – persists. This month it celebrates its 20th anniversary. Its developer, Linden Lab, estimates the virtual world’s GDP to be $650m. According to the company, around 185m items are sold each year in the Second Life marketplace and 1.6 million transactions occur every…

As a professional market researcher, I have always pondered a significant question that arises whenever new technologies or products emerge: “Who will be the initial purchasers of these products?” This inquiry resurfaces once again with the introduction of Apple’s Vision Pro, priced at $3500. Similar to previous occasions, the answer to this question can be…

Ever since Apple announced the new Apple Vision pro and their new vision OS operating system, the question has become prevalent: Can the Apple Vision Pro replace the iPhone? View the video here   Related Video: Why Apple’s Vision Pro is the Next iPhone

In this video, we take a deeper look into what Apple’s Vision Pro could mean for the industry.  It is not the same class of product as an iPhone, people aren’t going to walk around with these on their head, but the headset is the IPhone’s 3D successor.   View the video here   Related…

Driving the Metaverse: All the Ways Automotive Companies Are Using XR   Automotive companies have been on the cutting edge of XR adoption for nearly a decade now. As an industry, automotive is a perfect example of how AR/VR/MR (XR) can transform an entire sector. Want to learn how many ways car brands like Fiat,…

The Future Of Touch And Smell In Virtual Worlds In this video, Carnegie Mellon’s Future Interfaces Research Lab shows NBC News’ Gadi Schwartz how new technology tricks your brain into thinking you are touching, feeling and interacting with things that are not physically present. Watch this video

How Apple Vision Pro Will Change the World? Apple unveiled their new product, the Apple Vision Pro Virtual Reality headset, which is causing many heads to swivel. Many are concerned about the future of the world with the introduction of this new technology, and they have every right to be. How will Apple’s Vision Pro…

LAPD Introduces Virtual Reality Training For Police Officers The LAPD is now using 3D animation, measurements of an officer’s heartbeat, stress level, and more in an interactive virtual space to prepare for real-life scenarios. LAPD Chief of Police Michel Moore sees Virtual Reality as a game changer for officers, especially in de-escalation training. This comes…

In this case study, I would like to talk about BMW’s impressive use of virtual reality (VR) and augmented reality (AR), increasingly referred to as extended reality (XR). But before I share the BMW story, I want to give you a high-level overview of how the vast majority of the more than 60 automotive brands…

How Will the Metaverse Change Our Lives? The metaverse has gained increasing attention, but its real potential isn’t obvious. In this video, Stanford University’s Jeremy Bailenson helps us understand the fast-evolving technology of the Metaverse. Jeremy Bailenson states the Metaverse is still a work in progress whose development will be “driven by use cases that…

When I tested the new Apple Vision Pro, the experience was transformational for me. This headset is based on an AR concept, so you can see your surroundings clearly when it is on your face. Yet, what truly amazed me was how it transported me beyond my immediate reality, opening up a world of possibilities.…

Based in my hometown of Bethesda, Marriott International is the largest hotel chain in the world. It currently has 31 brands, 8,194 hotels, and over one and a half million rooms in 138 countries. Marriott employs 377,000 employees and in 2022 had annual revenues of $20.8B. The company began in 1927 when J. Willard and…

I have had the privilege of getting to know major executives and forces in Hollywood over the years. In the 1990s, I was asked to come and address AFI (American Film Institute) to speak about the impact of multimedia computing on Hollywood. There I shared my thoughts on how technology would evolve and impact movie-making…

On June 5, 2023, Apple introduced its new Vision Pro headset, marking their entry into the realm of spatial computing. If you follow tech, you have undoubtedly read multiple stories about Apple’s Vision Pro. The stories about this product run the gamut from being a fantastic product with great potential to being DOA because of…

In this B2B case study, I would like to focus on how Northrop Grumman leverages Virtual Reality in the design and testing of its products. Northrop Grumman Corporation is an American multinational aerospace and defense technology company headquartered in Los Angeles, California, with annual revenues exceeding $37 billion – that puts them at #101 on…

By David Pogue June 7, 2023 This morning, I spent half an hour trying the Apple Vision Pro headset. Here’s the punch line: This is one freaking mind-blowing piece of tech. The result is so advanced and polished, it makes Meta’s VR headsets look like Blackberries. Apple has a long history of coming in late…

Monday, June 5, 2023, will be remembered as a milestone in personal computing, as Apple introduced its Vision Pro headset. This headset sports a new OS called visionOS and an easy-to-use eye tracking, gestures and AI-based voice commands interface. For Apple, it represents the continuation of historical firsts in which it delivered other industry breakthroughs.…

Introducing Apple Vision Pro   The era of spatial computing is here, where digital content blends seamlessly with your physical space. So, you can do the things you love in ways never before possible. This is Apple’s official video introducing the Apple Vision Pro. View the video here  

By Harry McCracken As part of my visit to Apple headquarters for its WWDC event, I got to try its Vision Pro “spatial computing” headset. I hoped to be wowed—and given the immersive, high-end experience the company has created, I was! The result calls on a bevy of processors, sensors, and displays to go beyond…

By Kevin Roose There are plenty of reasons the Vision Pro could flop. But we shouldn’t forget that Apple has a knack for entering a product category at just the right time. I’ll confess that when Apple introduced its mixed-reality Vision Pro headsets on Monday, one of my first thoughts was: Man, that thing looks…

By Rizwan Virk It’s not surprising that Apple’s debut of its $3,499 Vision Pro headset integrating virtual and augmented reality was greeted with mixed reactions, including skepticism, criticism and even lampooning. But in this case the negativity is premature. Apple’s new device could very well break this boom-and-bust cycle to become a new type of…

By Emma Roth Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage over the competition. It has dual 4K displays, runs one of the best laptop chips in the business, and comes with sophisticated eye- and hand-tracking technologies. But it also has one advantage money can’t buy: Apple’s developer ecosystem.…

In two weeks, Apple will reportedly unveil its first Mixed Reality (MR)/AR headset at its World Wide Developer Conference (WWDC) from June 5-9, 2023. When I talked with Apple CEO Tim Cook after he announced the AR Kit at WWDC in 2018, he told me he believed AR “may be one of Apple’s most important…

JPMorgan Chase & Co. is an American multinational financial services company headquartered in New York City with $3.67 trillion in total assets and operations worldwide. Their history, which traces its roots to New York City, dates back more than 200 years and includes heritage firms such as J.P. Morgan & Co., The Chase Manhattan Bank,…

The metaverse could contribute as much as $760 billion or about 2.4% to U.S. annual gross domestic product by 2035, according to a Deloitte study commissioned by Facebook owner Meta Platforms. The concept of the metaverse includes augmented and virtual reality technologies that allow users to immerse themselves in a virtual world or overlay information…

By Rodolfo Salazar Apr 14, 2023 I’ve had the privilege of speaking with industry experts and entrepreneurs that all agree that the powerful combination of AI and the metaverse represents a significant shift in how we interact with the world and can potentially transform businesses in ways we’ve never seen before. Initially, many believed that…

Immersive Experiences in the Metaverse The metaverse offers a range of exciting experiences. Virtual concerts provide immersive and interactive shows, like Travis Scott’s Fortnite concert with stunning visuals and Marshmello’s concert attracting over 10 million attendees. Virtual scavenger hunts allow users to solve clues and collect items, with Deadmau5 organizing an augmented reality (AR) NFT…

The key to collaboration in the metaverse is the term “digital twins”. The popular phrase “digital twin” is used to describe a collection of properties, identifiers and activity which can digitally represent the physical industrial asset in a realistic way. These industrial digital twins are used for troubleshooting, modeling, what-if analysis and more. The most…

What’s Going On In The Metaverse Right Now? Is The Hype Dead? You know, the metaverse has been around for years and has seen its share of ups and downs. So what’s going on in the metaverse right now? Is the hype dead or is it just the beginning? In this video, we are going…

The internet media company Travelzoo is launching Travelzoo Meta, a way for travelers to experience travel in the metaverse. After months of preparation, Travelzoo Meta is the company’s effort to create the future of travel. Travelzoo Meta is a members-only service offering groundbreaking metaverse travel experiences, and the company is offering access to its first…

In October of 2021, Mark Zuckerberg laid out a vision for his metaverse strategy. In his comments, he made it sound like the metaverse was just around the corner. He had already had success with Meta’s Quest headset and was ready to introduce VR and its potential to the global marketplace. Nearly two years later, Mr. Zuckerberg…

By Deborah Perry Piscione and Josh Drean While artificial intelligence continues to dominate headlines and the metaverse has seemingly been sidelined by Mark Zuckerberg’s decision to shift focus from the metaverse to AI, it is important to note that the metaverse is still as relevant as ever. Among early adopters, there is still much hype…

Mobile AR — displayed through your smartphone screen – is not AR’s endgame nor its fully-mature self. But it scales today on the backs of more than 3 billion global smartphones. In that way it’s a stepping stone to AR glasses, warming the world up to that eventual reality. Mobile AR first entered the public…

The Metaverse Is DEAD, Long LIVE the Metaverse! In this video, we explore the cutting-edge advancements in virtual world-building and the social implications they hold. This video furthermore discusses the benefits of the metaverse, the companies that are racing to build the metaverse and how it could change society as we know it. Learn about…

Campfire has launched its holographic collaboration system for enterprise extended reality (XR) applications. At the core of the system is a new multi-platform app for PC, Mac, and iPad — as well as a specialized XR headset for the PC. Now teams can collaborate across those platforms in meetings with XR visualizations. Hybrid teams can…

Inside the ‘Metaverse School’ Teaching Pupils in VR When you can shrink yourself down to explore the inner workings of the human heart in vivid virtual reality; biology class might never be the same again. Pupils at Reddam House School in Berkshire, England, are using VR headsets to enter the metaverse for a variety of…

In 2022, the high-tech and venture capital industries’ focus on the Metaverse reached a feverish pitch, with VC funding for the Metaverse surpassing $120 billion. While the new focus in 2023 is on generative AI (think ChatGPT), make no mistake about it; the VC community and individual companies continue in 2023 to make huge investments…

According to McKinsey & Company, investment in the metaverse more than doubled in 2022, backed by private equity and venture capital ($12-$14bn). The metaverse is not going to be a flash in the pan. It is here to stay and it is not just for gamers. It is a new and future emerging expression for…

Contrary to popular belief, the decline of Meta did not stem from its investment in Zuckerberg’s vision for the future. Meta’s plummeting stock was tied to its legacy investment in social media platforms whose lifeblood — the ability to track users and their data — was being choked off by market forces beyond their control.…

Would Metaverse Change the World? This video provides a detailed description of the Metaverse and its impact on the world. It discusses the possibility of the Metaverse changing the way people live their lives. One potential benefit of the Metaverse is its potential for creating new forms of social interaction. In the digital world, people…

AI vs. Metaverse: Friends or Foes? With all the hype and the vibe around Artificial Intelligence, what is really left about the Metaverse? A recent survey mentioned in the Wall Street Journal found that most brands state that they will continue to make long-term investments in the immersive three-dimensional experience that define the Metaverse. Artificial…

Marketing executives still say they will spend more on the metaverse this year even as some consumers and tech companies lose interest in the concept Even while some of the metaverse’s biggest proponents are scaling back or shutting down spending on their visions for virtual worlds, many marketers are standing firm. Forty-six percent of consumer…

Apple’s Metaverse Revival: A Deep Dive into the Future of VR & AR In this video, we will explore the upcoming Apple’s Worldwide Developers Conference (WWDC) 2023 and the much-anticipated debut of the Apple VR headset. We discuss the potential of VR and AR technologies to reshape our daily lives, and how Apple’s entry into…

Today I would like to share with our listeners the incredible story of how Walmart is leveraging the Metaverse to support and expand its digital innovation leadership. Let me start by introducing Walmart. Founded in 1962 by the American entrepreneur Sam Walton, Walmart is an American multinational retail corporation that operates 11,700 retail units in…

Ultimate Guide to the Metaverse for Businesses The metaverse is imminent — and businesses need to know how to prepare for it. Regardless of the anticipated benefits — from improved remote work to fun virtual experiences — or anticipated challenges — like magnifying social media ills or addictive behavior — there are big implications for…

What Does The Future Of Virtual Reality Feel Like? This video will take us inside the Future Interfaces Research Lab at Carnegie Mellon in Pittsburgh. In the lab, the leading minds behind VR innovation will demonstrate tricking your brain into thinking you are touching, feeling, and interacting with things that are not really there. They…

Virtual Reality in 2050: The Future of Work, Play, and Everything In Between! Get ready to experience a whole new world with virtual reality in 2050! In this video, we explore the amazing potential of VR technology and its impact on our work, play, and daily lives. From immersive gaming experiences to collaborative virtual workspaces,…

Today I have a great case study from the manufacturer of Pepto-Bismol, Tide, Tampax, Old Spice and Gillette. If you’re thinking Procter and Gamble, often shortened to P&G, you are correct! Before I do a deep dive into P&G’s virtual environment that they call LifeLab, let me introduce P&G as a company. In the early…

Innovative technologies transform science fiction into reality, and AR is undoubtedly one of them. Today, augmented reality is an effective business tool. Across a number of different industries like retail, business, gaming, healthcare, and even the military, augmented reality is used for solving various business challenges. It is important to keep an eye on these…

According to Fortune Business Insights, the size of the global metaverse market was $63.83 billion in 2021. Experts agree that the metaverse is in for huge growth in the coming years. They estimate its value will rise to an impressive $1,527 billion in 2029. Metaverse is a growing phenomenon within all kinds of industries. More…

The potential of the metaverse and the rapid growth it has registered so far has attracted both investors and developers. Metaverse real estate lots are now saleable and appreciate in value, just like physical real estate in the real world. The metaverse real estate consists of virtual lots and buildings located in the metaverse. The…

The Metaverse Refuses to Die – Epic Games and NVIDIA Give It Hope in 2023 In this video, we will see how the Metaverse still has some hope to come back into life, despite recent cutbacks by Meta and Disney. We will see the reasons behind Meta’s initial failures at the Metaverse market. Thanks to…

Exploring the Metaverse: The Transformative Impact of Virtual Reality on Our World In this video, we will be exploring the metaverse – a virtual space where people can interact, socialize, and even conduct business. We will be discussing how virtual reality is transforming the way we interact with each other and how it has the…

Exploring the Metaverse: The Future of Social Interaction In this video, we will take a deep dive into the future of social interaction, discovering the endless possibilities and groundbreaking technologies that are shaping our world. We will also discuss the impact that the Metaverse could have on society as we know it, exploring the ways…

Why Metaverse is the Future of the Digital World? Have you ever imagined living in a virtual world where you can interact with others just like in the real world? That is the Metaverse! In this video, we will explain why the Metaverse is the future of the digital world and how it will revolutionize…

By Sarah Perez April 19, 2023 Snap recently offered an update on its AR Enterprise Services – its initiative focused on providing AR tools and expertise to businesses that want to leverage Snapchat’s technology in their own websites and apps. At its Partner Summit, the company showed partners its Shopping Suite, which includes features like…

Virtual Reality (VR) might be the tool that helps tech companies respond and adapt to today’s uniquely disruptive moment for a sector accustomed to prolific, seemingly-unbridled growth and innovation. To help support increasingly-distributed teams, augment employees’ skills and capabilities or implement new standards and technologies, tech companies are doubling down on employee training and digital…

The metaverse is, as many now call it, “the future of the internet.” In that future, mixed reality is expected to transform the way all industries do business. However, some companies are already attempting to create that future. One example is Atlas Earth — a mobile-first gaming experience provider that enables players to buy virtual…

What attracts companies to the metaverse? It is the immersive environment it provides, where multiple users can interact, and easily accessible information can be layered in for objects, avatars and actions. The big opportunity for industrial and product companies lies in coupling the collaborative, immersive, visual and intuitive dimensions of the metaverse with digital twins…

Although it is still largely undefined, many envision that the metaverse will be an immersive, virtual world where people will be able to shop or attend meetings or entertainment events in the metaverse, and it will all seem lifelike. There is, however, one thing we can say for sure: The metaverse will not be a…

Wist CEO, Andrew R McHugh, hopes he can close in on the gap of experiencing real moment memories against simply rewatching home videos with a new app called Wist. Wist promises to let users capture videos on their phones and transform them into 3D immersive memories viewable either via their phones with AR or with…

Today’s music industry will look as old-fashioned as a cassette tape once the metaverse is able to take full advantage of 5G technology, says Aarash Darroodi, executive vice president of Fender Musical Instruments. Darroodi states it is too early to tell what the future holds for music in the metaverse because of current hardware limitations.…

By Nathan Diller On a recent tour of Celebrity Cruises newest ship, I went swimming, took in ocean views and met famous interior designer Nate Berkus, all without leaving my couch. Celebrity Cruises launched a new metaverse virtual experience in December 2022, which allows guests to test out its newest ship, Celebrity Beyond, from the…

How Could the Metaverse Impact Education? The buzz around the metaverse has reached a fever pitch. This is a unique opportunity for the emerging world to leapfrog stale eLearning programs into an “always on” universe of new experiential learning opportunities. Flat static pages on the PC and phone will be replaced by a metaverse of…

When we look back in 50 years’ time, it is likely that the 2D internet we now all use will seem laughably archaic. Not only will the internet likely no longer exist behind a screen, but it is probable that we will interact with it differently. We will manipulate objects using augmented reality (AR), explore…

The Usability of Augmented Reality The Nielsen Norman Group conducted a mobile usability-testing study with 4 remote and 7 in-person participants to get insights into the user experience of mobile AR apps. For this study, the staff tested variety of AR applications from various domains such as fitness, entertainment, ecommerce, tourism, art and history, education,…

Why the Industrial Metaverse Will Eclipse the Consumer One The consumer metaverse, exemplified by immersive games, new shopping experiences and the explosion of VR goggles, is the more visible, hyped side of the metaverse. But there may be far more money to be made in the industrial metaverse. That is the prediction of Michael Inouye,…

Celebrity Cruises Launches Digital Metaverse Cruise Ship Celebrity Cruises is getting into the digital cruise business with the launch of the world’s first digital cruise ship in an experience dubbed the “Wonderverse.” Travelers will be able to “see before they sail,” exploring a digital recreation of parts of the line’s newest ship Celebrity Beyond, complete…

Why It Pays to Invest in Animated Videos for the Metaverse In October 2022, Mark Zuckerberg did a keynote speech at Connect 2021, promising to spend billions of dollars on research to build the Metaverse. To prove he was serious, he then renamed his company Meta. A lot of big companies like Disney, Robolux, and…

Shaping Your Brand Identity in the Metaverse How does a brand have identity in a “metaverse” that does not yet exist? As we forge ahead with shaping a collective concept of the metaverse, identity will become a main focus. In our physical world, identity is connected to everything. We have seen large fashion and beauty…

Metaverse Basics Mark Zuckerberg describes the metaverse as an “embodied internet,” offering the connectivity, utility, and entertainment of the web, but fleshed out in 3D. This common metaverse definition is often discussed in VR terms, but we also have non-VR 3D worlds like Fortnite, Roblox, and even Second Life. This is just one example of…

Web3 Is the Future of the Internet—Here’s Why You Need to Know About It Web3 is the newest version of the internet. Web3 will eventually shape what the metaverse is, how we shop and will keep our data more secure. The first version of the Internet was called Web 1.0. Its intent was to share…

What’s Hot in the Metaverse For Consumers Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights. The findings explain some of the live events and tie-ins that brands are launching in the metaverse…

Metahood Raises $3M to Build the Zillow of the Metaverse Metaverse hype peaked early last year, but if the future internet does turn out to be a place where the masses are going to own digital property and establish businesses, then they will need a property sales platform: a Zillow or Redfin for the burgeoning…

Is a Metaverse for Education the Next Logical Innovation in Teaching and Learning? An avatar-filled metaverse may seem like a potentially disruptive expansion to a classroom environment. But Kevin Chu, the Director of ViewSonic, sees a 3D metaverse immersive environment as fostering healthy social interactions while reducing learning barriers. Online learning has been growing over…

Why We Need to Regulate Digital Identity in the Metaverse? On the internet, most people do not have a digital identity that they own. Instead, they deposit information about themselves with a website or app, which then can use that data in several ways, one way being the ability to monetize it. If users are…

Where Was The Metaverse In 2022? At year-end, the metaverse may still seem distant to many, but its backers continue to bet high on its potential future. The metaverse is theoretically the future of the Internet, a 3D virtual world where people will be able to interact with each other as avatars. The term doesn’t…

It’s Not Too Early To Become Metaverse-Ready Businesses can get a head start on VR life if they transition to 3D-centric content now. By now, you have certainly heard enough hype about the metaverse to conclude that it’s on the horizon. But don’t expect many true metaverse experiences to gain mass adoption in 2023. Instead,…

Grasping the Metaverse From what I can find, metaverse still means very different things to different people. Matthew Ball, a metaverse theorist, has an excellent metaverse definition: “The metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds, which can be experienced synchronously and persistently by an effectively unlimited number of…

Learn Why This Top Retail Business is Joining the Metaverse The UPS Store has opened “The Helping You Be Unstoppable Store,” an immersive experience for small business owners. As businesses look for their next big growth opportunities, a burgeoning new market is being built in the digital realm. The metaverse—a virtual reality world where people…

Forget the Metaverse. Fictional Reality is Where We’re Headed AI is letting us live out alternative realities on the digital platforms where we already spend our time online. Much has been said of, written about, and invested in the “metaverse.” In the future, the internet, mixed with recent breakthroughs in Artificial Intelligence (AI), will enable…

The buzz around the metaverse has reached a fever pitch. This is a unique opportunity for the emerging world to leapfrog stale eLearning programs into an “always on” universe of new experiential educational opportunities. Industry watchers are now suggesting that the third era of computing is upon us. Flat static pages on the PC and…

What’s the Sales Outlook for AR Glasses? Here is the latest headworn AR forecast from ARtillery Intelligence: Revenue is projected to grow from $2 billion in 2021 to $35 billion in 2026, an 81% CAGR with Apple’s market entrance. AR headsets are projected to grow in unit sales from 390,000 in 2021 to 10 million…

Banking In The Metaverse – The Next Frontier For Financial Services Banks have long known that if they can capture the attention of customers when they are young, they are likely to get hold of them for life. For this reason, they have always been quick to jump on new and emerging trends, and the…

Gucci Ventures Into the Metaverse Gucci, a major Italian fashion brand, is the first luxury brand to host its own metaverse experience in The Sandbox. This metaverse experience features a space called ‘Gucci Vault Land’ for its customers to witness the brand’s history through games and NFTs. This comes at a time when fashion brands…

How Big Data Will Redefine Our Identity in the Metaverse Many questions are emerging about identity in the age of Web3. Such critical questions include how individuals and organizations can represent themselves online, and what digital identity will actually mean in the future. As people engage fully online, these people will generate large amounts of…

Five Principles Needed to Humanize Metaverse Experiences Historically, people are great at building venues — spaces that enhance the quality of our communal experiences — in the physical world. And it is just as possible to build them in a virtual one. With virtual reality steadily entering the mainstream — just this month, news broke…

The Future of Fashion will be Digital: Roblox x Parsons School The 2022 Metaverse Fashion Trends Study was created in late 2022 as a result of Roblox‘s collaboration with Parsons School of Design, which involved intensive research and a survey of Gen Z users who regularly play Roblox and are familiar with digital fashion. Before…

The Trillion-dollar Opportunity in Building the Metaverse The metaverse has the potential to become a trillion dollar industry because it solves the problem of scarce online space. It is a decentralized platform that is not controlled by any one company or organization. There are no barriers to entry and anyone can build anything they want.…

The Metaverse Could Be Tech’s Next Trillion-dollar Opportunity These are the Companies Making It a Reality The business world is obsessed with “the metaverse”: the concept of shared worlds driven by virtual products and digital experiences that are highly immersive and interactive. According to CB Insights’ Industry Analyst Consensus, the metaverse could represent a $1…

Neal Stephenson, Metaverse Visionary, Takes Aim at Mark Zuckerberg In 1992, Neal Stephenson first coined the term Metaverse in his sci-fi book Snow Crash. He was the first person to envision a persistent three-dimensional digital world in which humans could exist and interact as real entities, to the point where people could decide to live…

Red Wing Shoes Found a Way to Make the Metaverse Matter IRL This year, the metaverse became the hottest marketing trend in the fashion and footwear industries, with everyone from Adidas and Nike to Gucci exploring ways to create buzz in the virtual world. So there is a sense of irony that it took Red…

How Do We Adapt to Designing for the Metaverse? As a designer, you hear it wherever you go: the metaverse is a disruption. It poses a radical challenge for the design industry. It requires a completely different set of tools, methodologies, and conventions. In the metaverse, the design challenges we face are plenty. First, it’s…

Out With the Metaverse, In With the Multiverse By Joseph Djenandji, the CEO of Mint Blockchain We are constantly fed innumerable articles on how the metaverse will fundamentally change how we live our lives and spend our time. The truth is that these metaverse open worlds still garner very few users, and the closed systems…

Why Visual Computing Is The Future Of Personal Computing By Tim Bajarin I have had the privilege of tracking the personal computer market from its inception to the present day: the first PC – the Altair 8800 was introduced in 1975. By 1983 the PC industry was in full swing and on its way to…

While analysts and shareholders have never been thrilled with Facebook’s rebranding, their disdain reached a fever pitch when Meta Quest Pro, a mixed-reality headset developed by Meta’s Reality Labs division, was introduced. Since then, outlets have jumped on the hate wagon and published scathing reviews – some of it showing a lack of understanding of…

Nearly a year after its much ballyhooed rebrand, Meta’s stock plummeted 57%. CEO Mark Zuckerberg lost roughly $70 billion of his net worth. The financial strain also forced the company to slash budgets and freeze new hiring. It is easy to take delight in the schadenfreude of one of the richest and most powerful companies…

Metaverse – The Reality Beyond The Fantasy A lot has been said and written about the metaverse over the past year or so. In fact, everyone seems to have a different idea about what it is and what it will mean for our lives. Gaming is probably the most successful metaverse model so far. Videogame-oriented…

Can Walmart Popularize AR Shopping? As tech giants continue to invest in AR, could greater consumer traction be stimulated by non-tech players? This thought came up as Walmart continues to raise its AR game. For example, its ‘View in Your Home’ feature lets shoppers visualize furniture and decor through AR. AR has proven effective to…

The Development In Ethics Across VR And AR In The Media At present, many analysts are construing that virtual reality (VR) and augmented reality (AR) will be staples across the entertainment space as new ways to tell stories unfold. Through this, numerous ethics questions come into play as data and security have been trigger points…

With the Metaverse Opportunity Topping $1 Trillion, It’s Time For Brands To Make the Leap JP Morgan is betting on the metaverse, calling it a $1 trillion yearly opportunity in a recent report — and it’s putting its money where its mouth is, opening the first bank ever in the virtual world. It is a…

Why Marketers Must Start Talking “Multiverse” Instead Of “Metaverse”? In the marketing and advertising industry, we need to stop obsessing over the metaverse and start focusing on the broader picture. Soon, we will all be living in a multiverse. We will not escape to a metaverse; we will live across realities in a multiverse. Eventually,…

How the Metaverse is Democratizing the Fashion World Fashion is being democratized — and its future is virtual and moving to the metaverse. Fashion and technology are converging in both physical and virtual spaces and this is not only changing who is a fashion designer, but who can say they are one. Cathy Hackl, chief…

  During the late 1990s, the world of technology launched what has been called the Internet DotCom era. The internet itself was very new, but developing web sites was relatively easy to do, so people with all types of ideas created a plethora of web apps to reflect their interests and business concepts. Entrepreneurs created…

Designing the Metaverse: Challenges and Questions While the possibilities of what we can do in the metaverse are endless, the way the metaverse is designed from a UX perspective needs to be a key focus on making the metaverse a place for all to feel comfortable and accessible. The metaverse carries some unique challenges from…

Meta’s VR Vs Apple’s AR Strategy-Who Will Ultimately Win? By Tim Bajarin You may not know it, but the tech battle of this century so far is about to begin. Late last year, Meta’s Mark Zuckerberg laid out his vision for what he deemed the Metaverse, with a significant emphasis on VR. In his world,…

What’s the Sales Outlook for AR Glasses? Market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. One such exercise recently zeroed in on headworn AR revenues. So, what did the latest headworn AR forecast uncover? At a high level, revenue is projected to grow from $1.85 billion in 2021…

Lenovo Unveils ThinkReality VRX Headset for Enterprise Lenovo recently unveiled its next standalone VR headset for enterprise, the ThinkReality VRX standalone. While the company may be pitching its latest headset for businesses, it seems VR hardware is starting to reach a pretty solid consensus on what is next. The near future of VR is slimmer,…

Who is Using VR and How Often? VR traction over the past few years has been slower than many had anticipated. But it is still finding small wins and is growing at a fairly healthy pace. So, the question is how well it is landing with consumers today, and are those sentiments trending in the…

Walt Disney CEO Discusses Plans to Adopt Metaverse in Enhancing Story Bob Chapek, Disney’s CEO, recently spoke about the Disney’s plans for a digital future, specifically for the metaverse to enhance storytelling for the next 100 years at the company’s biennial D23 Expo fan convention in September 2022. Walt Disney is looking to utilize data…

Apple Just Quietly Gave Us The Golden Key to Unlock The Metaverse Apple has a history of adding technology to its products that only makes sense much later. Developers, and hardcore geeks, know of it, but the general public does not. When a new product is later released to the public, the effect is that…

What is Hot in the Metaverse For Consumers Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is Music and Travel, according to a new study by Reach 3 Insights. For marketers still in the wait-and-see or planning phases of their metaverse debut, this…

Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox Walmart Inc. is making its first move into the metaverse. On September 26, the retailer unveiled two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys. Walmart…

Identity Protection is Key to Metaverse Innovation Identity protection will be a critical part of successful business operations in the metaverse—and it is an especially important consideration for any organization getting into the metaverse. Jeff Schilling, the Global Chief Information Security Officer at Teleperformance states “The threat of social engineering will potentially be even more…

How AR and VR Could Usher in a New Era of Experience Now, more than ever, our physical and digital worlds are merging. People can go to a festival in a field or visit an art gallery in a foreign city or watch their favorite band perform live. But they can also experience the very…

74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share Virtual Reality (VR) has donned a reputation of being an unfulfilled promise for years now. While it has not lived up to its profound potential, VR statistics now show that the technology is making massive leaps and bounds, and its near…

Healthcare Turns to the Gaming Industry to Build its Metaverse As more companies and industries dip their toes in the metaverse, a major healthcare company, Penumbra is currently utilizing gaming platforms to develop physical and mental therapies. The pace at which the healthcare industry is building its metaverse is overwhelming. New scientific studies, clinical trials…

What Will the Metaverse Actually Look Like? Given the inevitability of an ultimately interconnected digital future, brands and creators would be wise to develop a “metaverse strategy” for how to onboard their users into their unique “verse” and keep them engaged in the battle for user attention. The term “metaverse” will come to represent a…

Puma Launches Its First Metaverse Experience With NFT Shoes On September 7, 2022, Puma, one of the world’s leading sports brands, announced the launch of “Black Station,” its first interactive metaverse experience, during the New York Fashion Week. According to the company’s press release, Black Station will become “a dynamic destination to visit,” where Puma…

Marketing Strategies To Break Into The Metaverse Promoted as the next big thing in modern tech, the metaverse is a continually evolving and changing space that will truly change marketing in years to come. If you would like to succeed in this new digital and virtual world, your business will have to deploy an effective…

Ford Prepares to Enter the Metaverse with Virtual Automobiles and NFTs American car manufacturer Ford Motor Company is the latest car brand prepping its entry into the world of nonfungible tokens (NFTs) and the Metaverse by filing 19 trademark applications across its major car brands. United States Patent and Trade Office (USPTO) revealed that the…

Starbucks Finally Enters the Metaverse Starbucks is finally, officially entering the metaverse. The Seattle-based coffee giant has announced the creation of Starbucks Odyssey: a Web 3.0 experience launching in late 2022 where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT…

What will the Metaverse be in 2040? What will the Metaverse bring? Some parts of it are already here with for instance gaming where you can be present in the Metaverse by your avatar. But what will it look like in 2040? A majority of experts say that by then, the Metaverse will for a…

The Potential Evolution Of Apple’s AR Glasses By Tim Bajarin Right after Apple introduced AR Kit in June 2017, I had the opportunity to talk to Apple CEO Tim Cook. I asked him how AR fit into his and Apple’s future. He told me that he saw AR as one of Apple’s most significant opportunities…

‘Metaverse’ Is In, ‘Mixed Reality’ Out: Reading the Tech Tea Leaves in Microsoft’s New Words The metaverse, hybrid work, flexibility, trust, and technology’s role in the global economy are some of the new additions in the latest version of a key piece of text that Microsoft publishes each year. Presented under the heading, “Embracing Our…

How Do You Build a Digital City? Many companies are currently following Zuckerberg’s Metaverse investment strategy, even as some industry experts predict it may take decades for the metaverse to be fully realized. Beyond companies, some cities are already trying to make those worlds a reality by actively developing virtual environments for citizens. Seoul has…

Understanding the Evolution of the Metaverse for Business There’s been so much discussion about the metaverse recently, as companies try to understand what it means for their engagements with customers and employees, and how their brand can be extended into it. Because the metaverse is a complex technological concept, the first step in understanding the…

The Metaverse is Inspiring Experiential Retail With the digital world and technology shaping the way customers shop, the same can be said for experiential retail. Digital fashion label Cult & Rain is moving this concept forward with its version of the metaverse, Cultr World. Launched on July 27, the world combines Cult & Rain’s digital…

How Phygital Events Will Change the Event Industry Online events have become the norm, and despite the easing of Covid-19, many events still take place online. However, we can expect events to undergo another transformation in the coming years as virtual events appear. With the upcoming metaverse, virtual events are poised to become the dominant…

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need to Know Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested about the concept, while 37 percent said they were…

A New Milestone in Augmented Reality: Functional Contact Lenses In early July 2022, a new milestone in AR technology was achieved and it highlights how far the field has come over the last few decades. The first authentic test of an augmented reality contact lens took place. It happened in a research lab at Mojo…

Zuckerberg Details His Plan to Move Your Digital Items Across the Metaverse Mark Zuckerberg announced in June 2022 that Facebook Pay has officially become Meta Pay. His aim is mainly focused on what the company hopes to build in the future — “a wallet for the metaverse.” Zuckerberg says the company is working on something…

Designing the Metaverse: Challenges and Questions While the possibilities of what we can do in the metaverse are endless, the way the metaverse is designed from a UX perspective needs to be a key focus on making the metaverse a place for all to feel comfortable and accessible. The metaverse carries some unique challenges from…

Microsoft Shifts to a Software-Led Metaverse Strategy Microsoft boss Satya Nadella has confirmed that the company is pivoting from hardware to a software-led metaverse strategy. This shift may not bode well for the company’s hardware projects such as the HoloLens. In a keynote at the Microsoft Inspire developer conference, Nadella stressed that while Microsoft still…

The U.S. Army, Not Meta, is Building the Metaverse Despite their rhetoric, big tech has presented a rather narrow view of the metaverse. There should be an envisioning of an open virtual world that supports thousands of simultaneous players and offers valuable, immersive use cases. The scope of this vision requires an open cloud architecture…

Metaverse Shopping: Retailers’ New Reality For many consumers, the metaverse is a vaguely futuristic concept, perhaps just now catching their attention. Retailers, however, cannot afford to be that relaxed about the metaverse. It is speeding our way and by the time the holiday shopping season rolls around, this new world will actually be here. Retailers…

Can Metaverse Technology Enhance Human-AI Efficiency? A metaverse is a 3D virtual world initially approachable through a VR headset, but now available on browsers as well, which makes it practically accessible on any device. Users can navigate this world through their eye movements, voice commands and feedback controllers. With the headset, the user can feel…

New AI Tools Let You Chat With Your Dead Relatives New products that let people keep relatives “alive” via AI are proliferating — offering, say, an interactive conversation with a recently departed dad who took the time to record a video interview before he passed. Why it matters: As interest in genealogy and ancestry proliferates,…

What Is the Metaverse? An Explanation for People Who Don’t Get It Is it just a buzzword, the next internet, a video game, or an idea? We asked experts to break it down for us. Talking about the metaverse feels a lot like talking about the internet back in the 70s and the 80s. Everyone…

Why Walmart is Doubling Down on Augmented Reality Generally, it is still much more effective to stroll through a store than it is to scroll through a website. AR is changing that, and as a result retailers and other commerce-focused platforms are rolling out new AR tools left and right Walmart stands out because Walmart…

Khronos Group Launches Standards Effort for An Open and Interoperable Metaverse The Khronos Group, which sets standards for 3D technologies, has come together with other groups to oversee the process of creating the standards for the metaverse. The Metaverse Standards Forum is announcing that it will attempt to create standards for industries to create an…

Exit the Internet, Enter the Metaverse – Your Online Future is In 3D Renown venture capitalist Matthew Ball’s new book will explore the three-dimensional virtual world that is set to supersede the Internet. Venture capitalist Matthew Ball first wrote about the metaverse in 2018 and his essays have become essential reading for entrepreneurs and tech…