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apple vision pro medical

The Death Of The Vision Pro Is Highly Exaggerated

By Tim Bajarin I watched with mild amusement as Vision Pro naysayers began talking about Vision Pro’s slow sales, how many who have used it at first are barely using it now, and that it is destined to be a failure. I say, mildly amused since this refrain pops up every time Apple breaks new…
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siemens apple vision pro

Siemens, BILT Leverage Apple Vision Pro for Frontline Workers

Siemens, in collaboration with enterprise XR software provider BILT has leveraged Apple Vision Pro headsets to provide on-site electricians with XR instructional overlays. Andreas Matthé, CEO of Electrical Products at Siemens Smart Infrastructure, noted that the partnership “is a great example of how we are maximizing digitalization to enable the next generation of electricians.” Siemens…
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vr educational impact

VR’s Potential Impact On The Classroom

When I was in junior high, the one subject that interested me the most was geography. I often daydream about various places studied in my geography classes. Now, imagine if instructors taught these classes using VR, and you could experience these places as if you were there. This educational shift would make learning geography, history,…
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spatial computing new era

Apple Vision Pro Brings a New Era of Spatial Computing to Business

With the introduction of Apple Vision Pro, spatial computing enables enterprises to build experiences that previously were not possible. With visionOS built on the foundation of decades of Apple engineering innovation, enterprise developers can create powerful spatial experiences controlled by – a user’s eyes, hands, and voice. The breakthrough design of Apple Vision Pro features…
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vision pro repair rotator cuff

Watch a Surgeon Wearing Apple Vision Pro Repair a Rotator Cuff

Following examples in the US of the Apple Vision Pro being used in surgeries, a new example has come to light. The Vison Pro headset was used in a shoulder arthroscopy procedure for a rupture of the rotator cuff. The operation was performed by Dr. Bruno Gobbato in Brazil. Dr. Gobbato found that the cameras…
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lufthansa logo

Lufthansa Airlines XR/VR/AR Innovations Case Study

The Lufthansa Group is an aviation group headquartered in Cologne, German with operations worldwide. It is comprised of both the Passenger Airlines and Aviation Services segments. It plays a dominant role in its European home market. In 2023, the Lufthansa Group had 96,677 employees and generated revenues of EUR 35.4 billion ($38.4 billion). The origins…
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apple eye tracking

Could Apple Bring Eye Tracking And Pinch Gestures To The Mac?

For most millennials and Gen Z PC users, their only PC interface is based on a graphical user interface popularized on the Mac. But for all Boomers and Gen Xers, we cut our tech teeth using only textual user interfaces to program and operate minicomputers and PCs. The evolution of man-machine interfaces has made computers…
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extended reality

What Is Extended Reality (XR)?

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early ’90s to the millions of augmented reality (AR) lenses available on Snap AR, the evolution of XR is gaining steam. According to the research group Statista, the global XR market size, forecast at $31 billion…
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ai and the metaverse

AI and the Metaverse

In this video, we will unravel the transformative power of AI within the Metaverse. Discover lifelike avatars, powered by AI, that mirror your every move and emotion, allowing you to truly embody your digital persona. Immerse yourself in a metaverse where AI algorithms generate breathtaking virtual landscapes, objects, and scenarios, shaping an ever-evolving digital universe.…
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industrial metaverse fourth revolution

How The Metaverse is Shaping the Fourth Industrial Revolution

This captivating video delves into the intricacies of the Industrial Metaverse. As we navigate this industrial revolution era, the Metaverse takes center stage, offering unprecedented advancements and opportunities. This immersive, collective virtual shared space is created by converging virtually enhanced physical reality and virtual reality. Its existence is owed to the capabilities of artificial intelligence…
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apple vision pro concerts

Why The Vision Pro Will Change The Way We View Concerts

When Apple introduced the Vision Pro in the fall of 2023, one of the demos they showed was how users can view concerts and music venues in a more visually immersive experience. The example they showed was a rehearsal session of Alicia Keys and her musicians, and it puts you in the center of the…
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meta vision pro dismissal

Meta’s CEO Disses Apple’s Vision Pro

Since Apple shipped the Vision Pro in February, Meta’s CEO, Mark Zuckerberg, has made interesting and highly controversial observations and comments about it. I understand Zuckerberg has to champion his device, but stating that the Quest is a “better product” is quite a stretch. I have been using Vision Pro for a while now and…
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mercedes benz logo

Mercedes Benz AR/VR Field Service Case Study

The Mercedes-Benz Group AG is a German multinational automotive corporation headquartered in Stuttgart, Baden-Wurttemberg, Germany. Founded in 1926, it is one of the world’s car manufacturers. In 2023, Mercedes-Benz was the largest manufacturer of luxury vehicles in the world, having sold 2.5 million passenger cars and generated 150 billion Euros ($162 billion) in revenues. It…
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ar game changer

Augmented Reality: A Game-Changer In Next-Gen Marketing Strategies

Augmented Reality (AR) is a technology that overlays digital information in real-world environments. Users view it through a device. Its goal is to help simulate real-world things in the comfort of wherever you are. As smartphones have continued to improve, this is becoming increasingly commonplace. So, why should brands and specifically marketers pay attention to…
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vr training dementia

VR Training Ideas To Address Current Dementia Challenges

Extended longevity brings new challenges. Particularly, more people are living with dementia-a disease that primarily manifests after the age of 65. VR training can provide immersive videos demonstrating proper care techniques for both professional and family caregivers, tailored to individual learning paths. Nonprofessionals receive basic training, while nurses can explore simulations requiring deeper medical skills.…
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ar in 2040

The Future of Augmented Reality (2040)

In 2040, AR will be changing the world forever. Here are the nine key 2040 key AR market trends: AR contact lenses are on the verge of becoming a mainstream technology 3D Holograms Are Becoming a Primary Source Of Communication 3D Holograms are Becoming a Substitute to Videos Full-Immersion AR is Emerging AR Smart Mirrors…
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nvidia logo

Nvidia Contribution to the Metaverse Case Study

Nvidia Corporation is an American multinational corporation and technology company headquartered in Santa Clara, CA. It was founded in April 1993 by three American computer scientists: Jen-Hsun Huang, Chris Malachowsky, and Curtis Priem. Nvidia is headquartered in Santa Clara, CA, had revenues of $27 billion and employed more than 26,000 employees at the end of 2023. It…
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aircraft vr training

VR Training Simulator for Aircraft Technicians

This VR Training Simulator for Aircraft Technicians is a comprehensive solution developed for CAE, one of the leading global aviation training companies. It offers four modes of training: Guided, Practice, Assessment and Instructor-Led (real-time supervision of a technician by an instructor). Watch this video to learn more about this VR Training Simulator for aircraft technicians.…
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vr medical training heart condition

VR Medical Training

This video shows a medical VR Experience, where the user is able to perform heart auscultation on a patient using a stethoscope under multiple cardiac conditions. Watch this video to learn more about the VR procedure for heart auscultation.  
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vr ar in 2024

VR and AR in 2024

This year is a pivotal one for new headsets. VR is already used for games and fitness. What else can it do, and where does AI fit in? This video discusses the key 2024 VR/AR trends like: Apple Vision Pro Fitness with VR Function as the theme for 2024 Mixed Reality AI and Headsets Meta…
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metaverse unveiled vr

Metaverse Unveiled: A Deep Dive into VR

This video offers a comprehensive exploration of the metaverse concept, focusing on its integration with VR technology. Viewers are taken on a journey through the history, current state, and future possibilities of the metaverse, highlighting key technological advancements and their impact on various industries. Experts in VR, digital economy, and futurism share insights and predictions,…
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spatial computing odyssey

2024: A Spatial Computing Odyssey Charts A Course To A Metaverse

Generative AI may have dominated headlines since November 2022, but 2024 will be the year when spatial computing shares the spotlight. Apple’s highly anticipated Vision Pro is now shipping, with its pre-order stock selling out in 18 minutes. While not indicative of its ultimate success, it offers a glimpse into the market’s appetite to explore…
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ai metaverse integration

Integrating AI Into Metaverse Development

Today, integrating AI into metaverse development isn’t just a trend-it’s a transformative shift offering tangible business opportunities. Companies harness AI to generate intricate 3D assets, streamlining the creation process and enhancing UX. The introduction of AI assistants within the metaverse facilitates seamless interactions, providing users with instant information. AI-driven navigation tools optimize user movement within…
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apple vision pro goal

Apple’s Ultimate Goal For The Vision Pro

Apple has finally shipped its long-awaited Vision Pro, and it has wowed many and left others wondering what its real value is today and in the future. A big question I am getting from many reporters I speak with is what Apple’s goals are for Vision Pro and its long-term potential. To answer that, here…
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fashion metaverse

Integrating CRM, AI, and the Metaverse

By Barton Goldenberg February 9, 2024 Bethesda, Maryland Integrating CRM, AI, and the Metaverse Did you know that tens of billions of dollars worth of goods were sold in the metaverse in 2023, including fashion clothing? I want you to imagine a shopping experience that sounds like the stuff of a sci-fi story but is…
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CES Consumer Technology Association

CES 2024 Impressions

During CES 2024, I had the pleasure to attend many amazing technology exhibition booths, listen to several riveting keynotes, and moderate a panel on the Metaverse track. Below are my impressions of each of these areas. The Latest Technology that Impressed Me the Most at CES 2024 Overall Theme at CES 2024 AI has infiltrated…
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innovative technologies

Three Technologies Driving The Next 25 Years Of Computing

I recently started thinking about what the next 25 years of digital technology would look like, and I have identified three big tech trends that will shape the tech landscape during this period. Artificial Intelligence We are only scratching the surface of how AI will impact all aspects of our lives, as digital technology already…
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apple vision pro preserve memories

3D Videos On The Vision Pro Will Transform How We Preserve Memories

Now that I have had time to use the Vision Pro and do some 3D spatial videos on it, I believe this will be one of the killer apps that, in some cases, justify its high price. Spatial recording of family gatherings, events, etc., puts you and those in the same scene or environment in…
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apple vision pro functions

Apple’s Vision Pro’s Path To Success

The success of Apple’s hardware is directly related to the role of software. The combination of innovative hardware with creative software will drive Apple’s Vision Pro to succeed in the future. There is a significant difference in that Apple’s success with the Apple II and Mac relied on software from third-party developers. With the Vision…
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vr for fitness

How Can Virtual Reality Be Used in the Fitness Industry

The growing field of VR is transforming numerous aspects of modern society, including the fitness industry. Virtual reality in fitness refers to the integration of VR technology and workout routines, offering users immersive and novel exercise experiences. By putting on a VR headset, individuals can escape the traditional gym environment and explore their preferred virtual…
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xr workouts

Extended-Reality Workouts Usher in an Immersive Era of Virtual Fitness on VR Headsets

Extended reality is steadily changing exercise and fitness. It involves virtual reality, which immerses users in a computer-generated environment; augmented reality, which overlays digital visuals onto the real world through the use of devices like phones and AR glasses; and mixed reality, which blends real and virtual worlds. In this article, the leaders at the…
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apple vision pro screen

How Apple’s Vision Pro Could Change the Workplace

Labor expert Peter Rokkos says the release of Vision Pro will push virtual and augmented reality headsets into the mainstream for business uses. Mixed-reality headsets have already been used for a variety of purposes at companies from Volkswagen, Audi, UPS, Walmart, KFC, and Johnson & Johnson, among others. They are mainly used for workforce training…
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ar user experiences

Augmented Reality Is Transforming User Experiences

The Augmented Reality (AR) evolution has been led by the desire to bridge between the digital and physical worlds, seamlessly integrating virtual elements with our tangible environment. It’s the drive to transcend the physical world’s limitations and delve into a realm where imagination and reality coexist. AR injects itself into human perception with visual augmentation,…
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apple vision pro trial

I Tried the Apple Vision Pro Ahead of Its Release — 10 Things You Need to Know

By Mark Spoonauer I cannot tell yet if the Apple Vision Pro is the future of computing. I am excited about the sheer innovation Apple is bringing, especially spatial video and an interface that expertly tracks your eyes and fingers with no controller required. But I am also a little freaked out by some aspects…
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santa clara vr training initiative

Using Virtual Reality for Dementia Caregiving Training

In February 2023, Santa Clara University students and faculty completed a groundbreaking virtual reality training program for Alzheimer’s and dementia caregivers, which they will be testing at a local dementia care program and a home health agency in Washington, D.C. The program walks a caregiver virtually through several scenarios in which a person living with…
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palmer luckey

Godfather Of VR Praises Apple Vision Pro

Palmer Luckey is the founder of Oculus VR and designer of the Oculus Rift, a virtual reality head-mounted display that is credited with reviving the VR industry. In this video, he discusses his thoughts on Apple’s marketing strategy for the Vision Pro. Palmer thinks that Apple is targeting the exact segment of the market that…
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apple vision pro trial

Apple Vision Pro: This Will Affect The Entire Industry

The Apple Vision Pro will inevitably affect you and the entire tech industry. What Apple does really well is marketing and they make products that look a little bit weird, but suddenly can be very cool such as the airpod. Now that Apple is entering the XR space or Spatial Computing, everyday people and major…
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future of learning

The Future Of Learning Reshaped By VR, AR, And Blockchain

The world of education is rapidly changing, and the introduction of new future internet technologies like augmented reality, virtual reality, and blockchain are revolutionizing how we learn. Education in the metaverse has become a hot topic as these advancements have enabled us to expand our learning opportunities beyond traditional classrooms and training rooms. We can…
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revolutionizing vr training

Revolutionizing Employee Training: Six Benefits Of Virtual And Augmented Reality In The Workplace

With the rapid advancements in technology, virtual reality (VR) and augmented reality (AR) have become popular tools in various industries, including employee training and development. These immersive technologies allow employees to simulate real-world scenarios in a safe and controlled environment, providing them with hands-on experience that is crucial for their professional growth. From orientation to…
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bank of america vr training

Bank of America Uses Virtual Reality for Training Over 200,000 Staffers

Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in artificial intelligence (AI), virtual reality (VR) and the metaverse to create an immersive learning experience for its employees. John Jordan, head of the Academy at Bank of America, said in the report: “These simulations act…
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employee skills

VR Training Transforms Employee Skills

As employers look to support their employees and uplevel their skills, Fortune 1000 companies are finding training in VR to be effective, efficient and most likely, more enjoyable than traditional e-learning programs. Global retail, banks and logistics companies are among the many industries finding VR to be tremendously valuable for onboarding, upskilling and reskilling. Employers…
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vr training caregivers

Caregivers Experience Immersive Training Through Virtual Reality

Senior1Care in Mishawaka, Indiana started using virtual reality as a part of their caregiver training in 2019. In that time, they have evolved how they care for their patients and their families. Caregivers can experience the world as someone with macular degeneration, an eye disease that impairs sight. The decision to use virtual reality to…
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vr training impact

Exploring the Impact of Virtual Reality on Training

VR has evolved into the core of professional training environments. This transformation can be attributed to the need for better, interactive learning environments. Technology advancements have been vital to development, making VR even more available and cheap. As a result, such a change has made VR viable and efficient training equipment within various industries. The…
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apple vision pro spatial computing

How to Think About Apple and Spatial Computing

When it comes to Apple’s Vision Pro OS, enterprise IT decision-makers must understand where the company is trying to go with its soon-to-debut AR/VR product range. Apple’s intention is that a coming range of Vision devices will become a full-fledged computer platform in their own right. These are not ephemeral devices. How do we know…
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embrace vr training

The Evolution of Corporate Training: Embracing Virtual Reality

Virtual Reality (VR) has marked a remarkable step-change in professional development concerning conventional training approaches. Traditional in-person sessions and two-dimensional video trainings are often lacking in their capacity to provide interesting and profound learning. Corporate training in VR is seen as a cheap, immersive solution for this problem, offering interactive, lifelike scenarios that improve learning…
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ready player one metaverse

‘Ready Player One’ IRL? How Ernest Cline is Making His Metaverse Dream a (Virtual) Reality

In the sci-fi novel and film “Ready Player One,” future humans spend much of their lives in the OASIS, a virtual reality wonderland in which “the limits of reality are your own imagination.” Now, a virtual world inspired by OASIS is being brought to life. “Ready Player One” author Ernest Cline and the film’s producer,…
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smart glasses xr

How Smart Glasses Are Becoming Training Wheels For XR

I recently wrote about the Rise of Wearable Face Computers where I explore the role of smart glasses and how they may impact the wearable computing space in the new year. However, these glasses may play a more significant role in making AR an important stepping stone toward broadening the consumer market’s interest and acceptance…
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the impact of xr technology in surgery

The Impact of XR Technology in Surgery

Today’s podcast focuses on the incredible growth of XR (AR/VR) technology in surgery including neurosurgery, cardiac surgery, spinal surgery, sinus surgery, and more. While XR technology is becoming widely applied in many industries – from gaming to retail – each industry derives unique benefits from the technology. But few, if any, derive the benefit of…
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apple mac vision pro

Vision Pro’s Arrival Echoes Mac’s Launch 40 Years Ago

As the Macintosh turns 40, Apple gets set to begin a new era of computing with Vision Pro. The first Mac got us to “think different,” and CNET’s Bridget Carey looks at where personal computing is heading next. In this video, Bridget Carey explains the situation in which the Mac 40 years ago is a…
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siemens ces keynote

Siemens Keynote at CES 2024

In 2024, the Industrial Metaverse will take a giant stride forward, as Roland Busch (Siemens CEO) and Cedrik Neike (Siemens CEO Digital Industries) highlighted at the 2024 CES. Explore the key building blocks and groundbreaking collaborations for Siemens in the Industrial Metaverse field, such as Siemens’ venture into immersive engineering with Sony. In this video,…
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apple vision pro functions

What Apple Vision Pro Does, And What Eyes Look Like in EyeSight

In this video, a CNET reviewer discusses his experience of having tried the Apple Vision Pro for four times. He provides a review of the Apple Vision Pro and discusses: Why Apple calls it a Spatial Computer Vision Pro Interface Controls Calibrating the display with your eyes Entertainment Options and Experiences Vision Pro Mixed Reality…
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dawn of spatial computing

Exploring the Future with Apple Vision Pro: The Dawn of Spatial Computing

The Apple Vision is not just another gadget; it is a revolutionary shift in how people will interact with technology in the world. The Vison Pro will blend content with physical reality powered by the Innovative Vision OS. The buzz around the Apple Vision Pro is electrifying and rightly so with its breakthrough design and…
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apple mini mac

The Apple Vision Pro is Basically a Mac Mini on Your Face

In this video, there is a discussion of latest details surrounding Apple’s groundbreaking headset that will revolutionize the way people experience technology. The Apple Vision Pro is not merely a headset; it’s like having a Mac Mini with a colossal 100 foot display strapped to your head. Watch this video for an in-depth exploration of…
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apple vision pro final features

Apple Vision Pro FINAL Specs & Features CONFIRMED!

The Apple Vision Pro will be released on February 2, 2024 and in this video, this is a discussion of the final pricing, features and availability for the Apple Vision Pro headset. From a dual strap headband that is more comfortable and improvements to battery life, to lackluster base storage and pricey lenses, this is…
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Gucci Logo

Gucci Fashion Pioneer Metaverse Case Study

Gucci, founded by Guccio Gucci in 1921, is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. In 2022, Gucci had 270 stores worldwide and generated…
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2024 tech trends

What Will Be The Big Tech Themes In 2024?

This year, I was privy to many new technologies that could have a significant impact in 2024. In this article, I want to discuss a few prominent themes that will drive the big tech industry in 2024. In mid-2023, Apple introduced its exceptional Vision Pro headset and set in motion new technologies that will help…
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apple vision pro spatial video

The Apple Vision Pro’s Spatial Video Looks Like a Game Changer — Here’s Why

By Mark Spoonauer When people start lining up to try and buy the Apple Vision Pro, they are going to be excited about spatial computing. They will want to experience the new interface and pinch their fingers to click, watch videos on a giant screen and see their digital Persona avatar. By the time the…
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ar financial services

How Augmented Reality And Virtual Reality Are Reshaping Financial Services

Whether it is virtual tours or medical simulations, the methods of learning and communication are undergoing a transformative shift. There is substantial potential to harness the power of AR and VR within the realm of financial services. This broadens the horizon to optimize physical branches for high-net-worth individuals and underrepresented consumer groups while establishing a…
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vr training solutions

Virtual Reality Training Solutions for Industry

This video shows examples of plant safety, entrance safety, electrical safety, fire safety, construction safety, driving safety, and marine safety in VR. Watch this video
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tim cook apple vision pro

Tim Cook Risks His Legacy on a Pricey Product in an Unproven Market

The Vision Pro will be Apple’s riskiest product launch in years, which is why Tim Cook is one of CNN Business’ Risk Takers for 2023. Cook has long talked up the potential for augmented reality to help people communicate and collaborate. Now he will have to prove a device that blends both virtual reality and…
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manufacturing plant vr

Virtual Reality Safety Training for Manufacturing Plant

Worried about accidents on the factory floor? Modern VR safety training helps to create safety awareness by exposing them to risks that happen in the workplace and lets them practice preventive measures to avoid accidents. This video shows examples of entrance safety, machine safety, electrical safety, fire safety and warehouse safety in VR. Watch this…
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evolution of vr

The Evolution Of Virtual Reality: Exploring The Past, Present And Future

VR creates environments, experiences and interactions that look and seem real. When users wear a VR headset, users are transported into a three-dimensional, interactive world that can be explored and manipulated. This digital environment is designed to engage multiple senses, including sight, sound, touch and movement. Immersive content is just as important as the hardware.…
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helicopter vr training

Helicopter Pilot Training Made Simple With a VR Simulator

Helicopter pilot training just got a whole lot simpler. Air Zermatt is setting new precedent for helicopter pilot training in collaboration with Loft Dynamics and Varjo with their industry-leading VR-based flight simulator. The hyper realistic EASA-qualified solution allows pilots to complete their annual proficiency checks and have their virtual training time officially credited, making flight…
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university of pennsylvania cancer center vr

The Use of Virtual Reality at the University of Pennsylvania Cancer Center

The University of Pennsylvania Cancer Center is one of the largest and most technologically advanced centers of its kind in the world. While this esteemed institution is well-known for its work in the areas of immunotherapy, precision surgery, and proton therapy it is quickly gaining a reputation for work being done in the field of…
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apple vision pro guided tour

A Guided Tour of Apple Vision Pro

Apple Vision Pro is here. Experience what it is like to use Apple’s first ever spatial computer. In this video, this a discussion and demonstration of Apple Vision Pro’s: Navigation Photo Functionality Panorama Functionality Spatial Videos TV and Movies Workspace FaceTime Persona Environments Watch this video to see a demonstration of the functionality that is…
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safety vr training

Safety Training Is Critical — VR Makes It More Effective

Safety training has become critical in the industries that we work for and in the future. The younger workforce will need to be trained differently from the way people were previously trained. The future workforce will need to be trained using VR technology. VR technology has increased been proven to increase learner retention with three…
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advanced data visualization

Solving Problems in Medicine with Advanced Visualization and Immersive Therapeutics

This talk will address several common problems associated with traditional systems in medicine and how Extended Reality technologies are solving them. This will include the use of Virtual Reality for preoperative planning and surgical simulation in neurosurgery and the impact of virtual reality on patient consultation and informed consent. Further attention will be given to…
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nike 2023 logo swish

Nike ‘Raising the Bar’ Metaverse Case Study

Nike Inc., headquartered near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. In fiscal year 2023, which ending on May 31st, Nike operated more than 1,000 stores, generated $51.2 billion in annual revenues, and employed 83,700…
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retail vr training

Virtual Reality Retail Employee Training

VR training solutions allow retail employees to physically make in-store decisions or learn new equipment without ever encountering real-life risks. It can also be used to easily educate category managers on new products or visual merchandising through life-size 3D models. These realistic VR simulations offer a comfortable transition to real-life activity because participants have already…
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vr training

VR Training Is Replacing Traditional Training: Are You on Board?

By Barton Goldenberg November 16, 2023 Bethesda, Maryland VR Training Is Replacing Traditional Training: Are You on Board? Do you want to reduce employee training time, increase training effectiveness, and help employees gain experience and confidence? While many companies still provide traditional classroom training, increasingly trainers and trainees have turned to Virtual Reality (VR) training…
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apple vision pro sell out

Why Apple Will Sell Out Of Vision Pros In 2024

When Apple introduced the Vision Pro headset in June 2023, those who got to test it raved about its capabilities and features. However, its $3,500 price tag shifted it from a consumer product to something that only enterprises and business users could initially need and afford. Tim Bajarin foresees the Apple Vision Pro headset market…
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metaverse business use

How Will Businesses Use the Metaverse?

The Metaverse could offer multi-trillion-dollar opportunities for businesses in the long term, with the potential to transform many aspects of daily life. In this video, there is discussion of topics like: How the Metaverse could transform our daily lives The Metaverse opportunity for creative industries Gen Z: Metaverse natives How the Metaverse could help climate…
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verizon logo

Verizon XR/VR/AR Experience Case Study

Verizon Communications Inc. is an American multinational telecommunications conglomerate. The company was formed in 1984 as ‘Bell Atlantic’, which resulted from breakup of the Bell System into seven Regional Bell Operating Companies. In 2000, after the FCC approved a US$64.7 billion merger between Bell Atlantic and telephone company GTE, and the new company changed its name to ‘Verizon Communications.’ In…
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apple immersive vr

Apple’s Approach to Immersive VR on Vision Pro is Smarter Than it Seems—And Likely to Stick

By Ben Lang One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to an afterthought, the reality is much more considered. Vision Pro is somewhat ironic. It is an incredibly powerful and capable VR headset,…
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metaverse impact on companies

Virtual Reality, Real Business: The Impact Of The Metaverse On Companies

By Bernard Marr The Metaverse has undoubtedly been one of the most talked-about concepts of the year. Major players in all business sectors are heavily investing in platforms and presence in newly emerging immersive digital spaces. The fact is that it is unlikely that the Metaverse hype is going to end any time soon! This…
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retail vr revolution

From Digital Gucci To Blockchain Supply Chains: Retail’s Web3 Revolution

By Bernard Marr From the early days of online shopping to the rise of influencer marketing, there’s no doubt the Internet has revolutionized how people shop and make purchasing decisions. Now that we are entering the next phase of the Internet-driven by the Metaverse, Blockchain and NFTs – there will be new opportunities for fashion…
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xr technology education

Unlocking The Future Of Learning: How XR Tech Transforms Education

By Bernard Marr In the metaverse era, education as we know it will change. And I’m not just talking about formal education in schools, colleges, and universities – but also workplace learning and lifelong learning. Here are three examples that highlight how education will evolve. Extended reality (XR) Technologies Will Make Learning More Immersive The…
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apple mixed reality headset

Understanding How 3D AI Immersive Mixed Reality & Apple May Transform the Metaverse

The Metaverse’s immersive Mixed Reality technology is challenging the notion that any technology could have a greater impact than networked computers, the Internet, or even mobile computing, which was virtually unthinkable just a few short years ago. Couple this with Apple’s recent entry into the virtual headset market, and companies in every industry have the…
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industrial metaverse

Why Industrial Manufacturing Will Save The Metaverse From Extinction

IDC researchers predicted that by 2025, 20% of Global 2000 manufacturers will include the industrial Metaverse in their digital transformation roadmap to address advanced simulation, cross-domain collaboration, and safety. While the initial Metaverse hype in the marketplace has settled down, industrial manufacturers are scouting around to see how immersive experiences from AR and VR could…
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metaverse market 2032

Metaverse Market Size to Worth $3.1 Billion by 2032

The global Metaverse market size surpassed $68 billion in 2022 and is estimated to be worth around $3.1 billion by 2032, expanding at a CAGR of 44.5% from 2023 to 2032 according to a new report by Precedence Research. The Metaverse has the ability to integrate effectively with the actual world, with applications such as…
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meta metaverse ai

Meta’s Metaverse is Getting An AI Makeover

The Meta company has a new strategy to sell the public on its vision. It is not surprising that Mark Zuckerberg and Meta used much of Connect Conference –  once known solely as a VR conference – to talk about the company’s new generative AI tools. AI will even play a prominent role in the…
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virtual workspaces

5 Ways Metaverse Virtual Workspaces Improve Staff Collaboration

In this video, there is a discussion of the five ways Metaverse Virtual Workspaces will improve staff collaboration. The Virtual Office in the Metaverse is a safe place for people to work together without the hazards of an actual office environment. A Virtual Office still allows someone to feel like having their own space. Virtual…
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metaverse explained

The Metaverse Explained – And What Comes Next

By now, you’ve probably heard of the “Metaverse.” But despite all the hype, the Metaverse might still be a little confusing. So, what is the Metaverse? And what type of impact could it have on our everyday lives? In this video, there are interviews with Journey founder Cathy Hackl and Lego Group CMO Julia Goldin…
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apple vision pro explained

Apple Vision Pro Explained

In this video, there will be an in-depth look at the Apple Vision Pro. This video will cover its features, functionality, and how it fits into the Apple ecosystem. The Apple Vision Pro is Apple’s giant leap into the Mixed Reality universe which is to be launched in March 2024. The headset will seamlessly integrate…
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pfizer logo

Pfizer XR/VR/AR Journey Case Study

Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered in New York City. The company was established in 1849 in Brooklyn, New York by two German entrepreneurs, Charles Pfizer, and his cousin Charles F. Erhart. Pfizer’s 2022 revenues were $100 billion, making it the largest pharmaceutical company in the world. In 2022, Pfizer…
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apple vision pro mixed reality

Apple Vision Pro: The Future Of Mixed Reality

Apple Vision Pro is a cutting-edge device that combines advanced camera technology with powerful image processing capabilities. With a sleek design, it offers high-resolution imaging and augmented reality features for a seamless user experience. The device is equipped with state-of-the-art sensors and lenses, enabling precise image capture and enhanced visual recognition. Apple Vision Pro is…
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alaska airlines vr training

Alaska Airlines Adds Virtual Reality Training

New technology has been implemented at Alaska Airlines’ Flight Operations Training Center. A pilot’s basic training typically goes from learning in a classroom to half simulations, then graduating to a full simulation before getting into a real plane. Now, VR is being introduced in the first part of textbook training. “It’s helping give them exposure…
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ar 2030

The Future of Augmented Reality (2030)

This video explores Augmented Reality in 2030 and its Top 5 Future Technology Enhancements. AR Glasses AR Generated Text AR Enhanced Shopping AR Enhanced Education AR Enhanced Outdoor & Indoor Navigation Watch this video to learn more about AR’s Top 5 Future Technological enhancements that will affect society and the entire world.  
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vr ar innovation

Top 10 Innovations in Virtual Reality and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) have evolved from niche technologies to transformative tools with a wide range of applications from immersive experiences to practical solutions. The innovations in VR and AR are reshaping industries and enhancing our daily lives. In this video, we will explore the Top 10 innovations in VR and AR…
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woman using Apple Vision Pro vR headseat

Special Briefing: Understanding Apple Vision Pro & Its Strategy for the Enterprise

Understanding Apple Vision Pro & Its Strategy for the Enterprise Briefing Presented by Apple analyst Tim Bajarin and Barton Goldenberg June 5, 2023,–the date Apple introduced its new Vision Pro headset–will be remembered as a milestone in personal computing. The new Vision Pro ‘spatial computing’ headset sports a new operating system called Vision OS, easy-to-use…
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metaverse digital twin

Why Business Leaders Need To Take The Metaverse Seriously

Recent research by the management consultancy Arthur D Little suggests that business would be ill-advised to dismiss the Metaverse out of hand in favor of a focus on AI. The Arthur D Little report provides a compelling description of how “a convergence of key technologies” is leading to a step-change in simulation capabilities, primarily via…
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metaverse safety

The Huge Task Of Building Safety Into The Metaverse

The Metaverse is a new way to interact with friends, family and strangers. It is a new way to work, study and play. We can shop, explore, travel, do business, attend concerts, go to social gatherings and engage in virtual sports-all without geolocational constraints. The Metaverse will eventually replace the Internet as we know it.…
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macys metaverse

Macy’s Goes for the Fashion Metaverse with Mstylelab

Macy’s is launching its own effort into the Metaverse with the launch of its digital fashion platform, Mstylelab. The department store is teaming up with Metaverse technology platform Journee to roll out the immersive experience, which is inspired by Macy’s newest brand, On 34th. The immersive experience will feature a surrealist recreation of New York…
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metaverse interaction

How to Interact with Metaverses

Social interaction with the Metaverse refers primarily to people using computer hardware and software to engage with digital platforms powered by the Internet, which serve as virtual spaces where users congregate, exchange information and play games. This interaction can take various forms, including direct communication, exploring the digital spaces and forums, playing games, attending events…
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10 steps to business process review by ISM

10 Steps for Effective Business Process Review

Processes are those natural business activities that produce value, serve customers and generate income.  All organizations have business processes. Related: Sales Process Excellence – Thought Leadership Paper How are you performing against “gold standard” industry benchmarks? What follows is ISM’s 10-step methodology for reviewing and enhancing business processes. These steps will help ensure process excellence…
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metaverse trends

The Metaverse: Five Key Trends Pointing Your Business in the Right Direction

In the rapidly evolving landscape of technology, it is often wise for businesses to be “fast followers” rather than early adopters. By allowing others to navigate the initial challenges and uncertainties, management can make more informed decisions about where to invest their resources. Regarding the Metaverse, five key trends must be considered in determining the…
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vr training business schools

Virtual Reality Creates Training Opportunities For Businesses, Schools

You might think about the Metaverse and virtual reality as something for gamers, but classrooms and companies across Georgia are now using it as a learning tool. Meta created the Virtual Reality Metaversity for institutions such as Morehouse College that enroll in the program. Students are building 3D molecules in one advanced organic chemistry class.…
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bank of america vr training

Bank of America Training Thousands of Employees with Virtual Reality Technology

Bank of America is using a new way to train employees that involves very little face-to-face interaction with a human being. More than 50,000 employees are now using virtual reality (VR) headsets for training on computer systems and face-to-face customer interactions. The VR technology was first tested with a small group of employees and right…
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business metaverse

Four Ways The Metaverse May (Positively) Impact Your Business Operations

By Bernard Marr There is no doubt about it: the next evolution of the Internet – characterized by immersive virtual experiences – is already underway. This future Internet brings many opportunities for organizations to enhance their internal processes. Here are four examples of how organizations can harness this more immersive future Internet in their business…
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vr safety training

Robotics Virtual Reality Safety Training

In this video, you will learn how the Amazon’s Global Ops Robotics FAST/UP pilot program uses Virtual Reality to make safety training immersive and fun. There is a visit to the Amazon BDL4 (a site that is being used to train the safety procedures that the Amazon staff have not previously been trained on). You…
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vr soft skills training

Virtual Reality is Reinventing Soft Skills Training

Popularly used to recreate job-skill simulations such as pilot or surgeon training, VR is also used for training in the oil and gas industry. In dangerous situations where workers are required to work at height or carry out complex operations and where even the smallest mistake can cost lives or generate unpredictable expenses, VR comes…
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vr classroom

Virtual Reality Takes a Seat in College Classrooms

As schools gingerly embrace virtual reality, Meta announced that it is supplying VR equipment and resources to 15 U.S. universities as part of a broader goal to make classroom education more “immersive.” Nick Clegg, Meta’s President of Global Affairs stated “We’re now moving from talking about the potential of these immersive technologies in the classroom…
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volvo oculus vr training

Virtual Reality Training with Oculus Headsets

Virtual Reality is creating exciting possibilities in a wide range of areas. One is training. Volvo is using virtual reality in trainings, where retail personnel are trained to manage electromobility and Liquified Natural Gas. In this video, there is a virtual reality demonstration of a Oculus virtual reality headset wearer taking the screws off the…
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industrial metaverse

The Future Of Factories: Three Ways To Navigate The Industrial Metaverse

By Bernard Marr What is the industrial Metaverse, you ask? Well, we’re not talking about a separate Metaverse exclusively for manufacturers. Rather, the concept of an industrial Metaverse provides a vision of how manufacturers can implement the metaverse – specifically, by simulating real-world scenarios in the virtual world. The ability of the Metaverse to mirror…
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bg&e vr training

Virtual Reality: A Game Changer in Training

In this video, a Baltimore Gas & Electric (BG&E) spokeswoman discusses how Virtual Reality (VR) training is a game changer in the way BG&E prepares its workforce for crucial work. VR training allows BG&E employees to experience ultra-realistic simulations of job procedures and job performance tasks without exposing them to safety hazards. VR is an…
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walmart metaverse2023

Walmart to Revolutionize Retail with Expansive Commercial Strategy in the Metaverse

Walmart, the world’s largest retailer by revenue, announced that it is experimenting with new ways to connect its customers’ physical and virtual shopping experiences in the Metaverse. The company says that it is aggressively pursuing opportunities in Virtual Worlds that connect to commerce at its stores and vice versa. Walmart sees the growth and expansion…
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Metaverse Baseball

Major League Baseball Hosts Its First Metaverse Game

In a groundbreaking move, Major League Baseball (MLB) will treat its fans to an extraordinary experience as they will watch a real-world MLB game unfold in 3D within the Metaverse. This technological marvel will be unveiled by Improbable, a Metaverse technology company, during a regular season Major League Baseball game between the Tampa Bay Rays…
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vr training simulation metaverse

Virtual Reality Training Simulation in the Metaverse

In this video, George Levy shows how it is possible to simulate physical world activity using Virtual Reality. In the process, it is possible to conduct training with someone on the Metaverse, regardless of where that person may be. Watch this video
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apple vision pro ai

How APPLE VISION PRO Use AI Silently

In this video, there will be a discussion of how Apple is using Artificial Intelligence (AI) for technological enhancements of their Vision Pro product. With the prevalent AI technological trend in the current marketplace, a relevant topic is how much AI plays a role in Vision Pro. However, Apple does not talk much about AI…
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Virtual Metaverse Medical Practice

Why an Orthopedic Clinic Opened a Virtual Practice in the Metaverse

In the summer of 2023, New York City-based HandSport Surgery Institute launched a virtual practice in the Decentraland Metaverse. “As far as I know, it’s the first medical practice of any kind in the Metaverse,” said Mark Pruzansky, Hand Surgeon and Director of the Institute, “Our practice in Decentraland is the first phase of our…
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Metaverse Change The World

How METAVERSE Will Change The FUTURE World?

The word Metaverse is a mash-up—Meta comes from Greek and means “next” or “beyond.” So Metaverse means the next universe or beyond the universe. Another way to understand the Metaverse is to think of it as the Internet we know today but in 3D. It’s a digital universe we will be able to enter as…
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ar definition

Augmented Reality (AR)

Augmented Reality (AR) is an interactive technology that superimposes computer-generated content such as images videos or 3D models onto the real-world environment. AR enhances a user’s perception of the physical world by overlaying digital elements allowing users to interact with both the real and virtual world simultaneously unlike virtual reality (VR) which immerses users entirely…
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Life Inside The Metaverse

Life Inside the Metaverse

In this video, we will discuss some of the most important questions about privacy, security, and ethics in the Metaverse, shedding light on the problems that need to be solved as this digital frontier grows. Join us as we explore the latest changes in the Metaverse, like the creation of Metahuman avatars and immersive environments…
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Metaverse Today

The Metaverse Today

Surgeons are performing successful eye surgeries, students are making academic advancements, welders are upskilling their careers, mechanical experts are practicing crucial engine maintenance and athletes are sharpening their skills while recovering from injury. Behind it all is hours of virtual reality training that’s making it happen…today. Want to learn more about the impact of virtual…
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Metaverse Evolution

Metaverse in Evolution

When Facebook rebranded to Meta in 2021, there was a surge in hype surrounding the Metaverse. Fast forward to 2023 and we see Meta repositioning focus to AI. So we ask, is the Metaverse dead? The simple answer is No! The Metaverse has just gotten started and is in a stage of evolution. The landscape…
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vr headset travel

Virtual Reality: The Future of Travel?

There is an increasing opportunity for people to travel around the world via virtual reality. One can just pop on a VR headset and afterward visit any place in the world. At present, VR tourism may be a niche product, but the opportunities to take virtual vacations are now on the rise. The VR travel…
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Apple Vision Pro Headset User

How Long Has Apple Been Working On Its Vision Pro Headset?

How Long Has Apple Been Working On Its Vision Pro Headset? August 29, 2023 If you have followed Apple for some time, you know that Apple has a very long development cycle for its products. During the years Mike Spindler and Gil Amelio were Apple CEOs, Apple often previewed for me products in development that…
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apple vision pro labs

Apple’s Vision Pro Labs are Drawing Audible Gasps from Developers, Says Company

By June Wan August 24, 2023 While the official launch of the Vision Pro is not until 2024, a recent Apple press release shed light on how developers have been taking advantage of these hands-on labs, including first reactions to seeing their experiences through the lens of the Vision Pro. Michael Simmons, who’s led the…
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government metaverse

Four Ways Governments May Adopt (Or Respond To) The Metaverse

By Bernard Marr Aug 17, 2023 Governments aren’t always quick on the draw when it comes to adopting new technologies. But I am seeing some interesting examples of governments showing up in the Metaverse and adopting Metaverse-related technologies, such as virtual reality and digital twins. Here are four ways local and national governments may make…
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Farmers Insurance Logo

Farmers Insurance VR/AR Technology Applications Case Study

Farmers Insurance Group: Leading the Way in Applying VR/AR Technology Founded in 1928 in Los Angeles, California, the Farmers Insurance Group (informally called “Farmers”) is an American insurer of vehicles, homes, small businesses, and related products. Farmers has approximately 21,000 employees. It sells products through more than 48,000 exclusive and independent agents. Farmer’s parent is…
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future metaverse

Embracing A Future In The Metaverse

Today the Metaverse is a series of interconnecting virtual worlds that we can use as meeting spaces to do business, connect with others socially or spend time gaming. The future Metaverse offers businesses a whole host of opportunities. Buying virtual items such as clothing, real estate or digital art is now possible. Avatars can attend…
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vr rehabilitation

Virtual Reality and Augmented Reality in Rehabilitation

Virtual Reality and Augmented Reality in Rehabilitation In this video, we will explore the transformative power of virtual reality (VR) and augmented reality (AR) in the realm of rehabilitation and therapy. New immersive experiences are revolutionizing the way individuals recover from injuries and regain their independence. From stroke rehabilitation to physical therapy, we will delve…
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metaverse music

Four Ways The Metaverse And Web3 Will Transform Music

Thanks to Metaverse technologies, online experiences are fast becoming much more immersive and realistic. In this future Internet, Web3, and Metaverse technologies will transform how we engage with our favorite artists, musicians and sports stars. It will give us more immersive gaming and entertainment experiences and new ways of consuming art. It will alter creative…
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apple vision pro features

Exploring the Revolutionary Apple Vision Pro Features

Exploring the Revolutionary Apple Vision Pro Features Exploring the revolutionary Apple Vision Pro features is a captivating journey into the cutting-edge world of technology. With its sleek design and innovative capabilities, the Vision Pro redefines the way we interact with our digital lives. The Vision Pro’s augmented reality experiences are truly game-changing, merging the virtual…
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Apple’s INSANE Attention to Detail – Vision Pro

Apple’s INSANE Attention to Detail – Vision Pro This video discusses the planned Apple Vision Pro visuals and the principles of Spatial Design. Apple Vision Pro will seamlessly blend digital with reality as its windows will appear to be made of frosted glass. Apple’s Vision Pro will use light, depth, and shadows subtly (but skillfully)…
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apple vision pro future

Apple Vision Pro: The Future of Technology

Apple Vision Pro: The Future of Technology The spatial computing era is here, where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro. This video discusses the reasons why the Apple Vision Pro may one day replace our…
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mayo clinic logo

Mayo Clinic XR/VR/AR Technology Case Study

Extended reality (XR), virtual reality (VR), and augmented reality (AR) are revolutionizing healthcare, particularly in the areas of medical training and patient care. Medical training is an essential aspect of producing competent and skilled healthcare professionals. XR/VR/AR technologies have opened novel avenues for medical students, residents, and practicing physicians to enhance their training in a…
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fashion metaverse

What Will Fashion Retail Look Like In The Future?

The Metaverse is emerging as a new platform for fashion and retail, allowing brands to reach consumers through innovative online experiences and immersive digital spaces. The possibilities are enormous for companies that want to raise brand awareness, improve customer experience, and deepen engagement with their followers. The global apparel market is expected to reach $2.25…
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ima mixed reality

IMA Financial Group Rolls Out Mixed Reality Technology to Better Identify Risks

IMA Financial Group Rolls Out Mixed Reality Technology to Better Identify Risks Insurance brokerage firm rolling out “groundbreaking” technology to better identify risks IMA Financial Group (an US-based insurance brokerage firm) is revolutionizing the insurance industry by introducing Microsoft HoloLens technology to its clients and employees. In this video – On a construction site, instead…
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spatial computing crm

The Transformative Power of Spatial Computing on CRM

With the introduction of the Apple Vision Pro headset and ecosystem, the world has moved into Spatial Computing. Apple CEO Tim Cook called Apple Vision Pro the ‘next human machine interface’ for personal computing, a technology that seamlessly blends digital content with the physical world. Leveraging always-on 3D technology, spatial computing is already revolutionizing the way we…
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metaverse refresher

Five Reasons To Still Care About The Metaverse

By Bernard Marr August 3, 2023 The Metaverse is the next generation of the Internet, forever altering how we experience life online. Don’t believe me? Allow me to convince you of the importance of the Metaverse. In the future, companies, institutions, and employers will operate their own virtual worlds where people can come to enjoy…
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apple vision pro concerts

A Third App Could Drive Early Success For The Apple Vision Pro – Concerts

When I got the demo of the Vision Pro in June at WWDC, Apple did show Jim Cameron’s Avatar: The Way of Water movie in immersive 3D, and Apple saw movies to be viewed on their new headset. However, people from the music industry contacted me. They suggested that concerts and music videos could also…
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hilton vr training

How Hilton Uses Virtual Reality for Training

How Hilton Uses Virtual Reality for Training In this video, see how Hilton uses Virtual Reality training scenarios and Oculus for Business to help corporate teams understand the complexities of working in a hotel so they can build empathy for hotel team members and guests alike. Hilton Team Members will put on Oculus headsets and…
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metaverse 24 hours

I Spent 24 Hours Trapped in the Metaverse

I Spent 24 Hours Trapped in the Metaverse Everyone is talking about the metaverse. But what does this future digital world look like? WSJ’s Joanna Stern checked into a hotel and strapped on the Meta Quest 2 virtual-reality headset for the day. She went to work meetings with Spatial and Horizon Worlds, hung out with…
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vr contact lenses

Virtual Reality Contact Lenses Are REAL

Virtual Reality Contact Lenses Are REAL While the entire industry is trying to shrink down VR and AR Headsets more and more, and increasing the resolution as much as possible, one company called Mojo Vision took another direction, and decided to make the smallest display on earth and fit it into a pair of Contact…
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exploring the metaverse

Exploring the Metaverse: The Next Evolution of Virtual Reality and Social Interaction

Exploring the Metaverse: The Next Evolution of Virtual Reality and Social Interaction In this video, we will explore what the Metaverse is and how it works. The Metaverse can be described as a virtual world that exists parallel to the physical world. It is a fully immersive and interactive environment where users can engage with…
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apple vision pro impact

Apple Vision Pro’s Enterprise Impact: Profound but Slow

After years of rumors and anticipation, Apple has finally unveiled a headset that initially targets a specific group of enthusiasts and innovators. This follows Apple’s typical approach to new products, which has proven successful in the past. Just like the Apple Watch, Apple released it into the market to gauge the response. Similarly, the expectation…
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Apple Vision Pro Review

What’s Apple’s Long-Term AR Vision?

Apple, true to form, is playing a long game with the Apple Vision Pro (AVP). Do not dwell on AVP’s specs or price tag, but its alignment with a signature Apple product lifecycle. AVP fits into another key factor: wearables. Apple’s game plan these days is all about revenue diversification. As smartphones reach maturity and…
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apple vision pro app

Is There An App That Could Drive Apple’s Vision Pro To Early Success?

At Apple’s WWDC in early June 2023, I got to test and use their new Vision Pro headset. During the demo, I saw multiple applications, including a couple for travel, zoom calls, collaboration, entertainment and games. However, two other demos stood out for me about how someone could use this breakthrough headset for sports entertainment.…
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siemens metaverse

Siemens to Invest $1 Billion in Germany and Create Blueprint for Industrial Metaverse

Siemens is rigorously executing its previously announced €2 billion investment strategy. The company plans to invest around €1 billion in Germany, thereby boosting the country’s innovative strength. The technology company announced the establishment of its new Technology Campus in Erlangen, Germany, with investments of around €500 million in the expansion of development and manufacturing capacities.…
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sony xr

Sony Investing $2B Into XR (Metaverse) Research and Development

Sony dives into ‘Extended Reality’ with $2 billion Research and Development (R&D) war chest.Sony Group will ramp up R&D spending in its game business, as it seeks to hone technology in live service games and the emerging field of “extended reality” that blends physical and digital worlds. The company will pour 300 billion yen (about…
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Apple Vision Pro’s Enterprise Impact: Profound but Slow

Apple has firmly positioned Vision Pro as a personal device with a focus on three main areas: productivity, communication, and entertainment. However, there is a longer underlying strategy for Apple: Apple has strategically concentrated on the concept of spatial computing, emphasizing its applications in communication, video consumption, and productivity. By doing so, Apple aims to…
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Apple Headset Platform

Apple Vision Pro Everything Now

Apple Vision Pro Everything Now This video provides a detailed technical description of the Apple Vision Pro Headset. There is a discussion of how to utilize the Apple Vision Pro Headset and each of its features along with its benefits. Navigation instructions for the Headset are also provided. A description of the photo app is…
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VR: The Key Enabler of the Metaverse

While the metaverse as conceived is on a very grand scale and is multifunctional, Virtual Reality (VR) and Augmented Reality (AR) have a crucial role to play in delivering what is being described as the next generation of the Internet and a growing number of companies and businesses are looking to use online virtual platforms…
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Apple Vision Pro Review

Defining Spatial Computing

Apple’s Vision Pro launch made AR a significant part of their vision, emphasized the concept of spatial computing, and never even mentioned the term “metaverse.” In 2017, Apple introduced AR Kit during their software developer conference, a software tool to make AR apps for use on the iPhone and iPad. I spoke to Mr. Cook…
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woman using Apple Vision Pro vR headseat

Apple Vision Pro is Worth Every Penny…

Apple Vision Pro is Worth Every Penny… In this video, GregsGadgets reviews the Apple Vision Pro Headset. He reviews the price, technology and ease of use. Afterward, he discusses the negative feedback that some have provided for the Apple Vision Pro Headset and afterward rebuts this negative feedback with a positive review of the Apple…
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second life

Who Needs the Metaverse? Meet the People Still Living on Second Life

Second Life – and its more modest vision of an Internet World – persists. This month it celebrates its 20th anniversary. Its developer, Linden Lab, estimates the virtual world’s GDP to be $650m. According to the company, around 185m items are sold each year in the Second Life marketplace and 1.6 million transactions occur every…
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apple vision pro buyers

Who Will Be The First Buyers Of Apple’s Vision Pro?

As a professional market researcher, I have always pondered a significant question that arises whenever new technologies or products emerge: “Who will be the initial purchasers of these products?” This inquiry resurfaces once again with the introduction of Apple’s Vision Pro, priced at $3500. Similar to previous occasions, the answer to this question can be…
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man using Apple Vision Pro goggles to view his laptop screens projected virtually

Apple Vision Pro Will Replace the iPhone

Ever since Apple announced the new Apple Vision pro and their new vision OS operating system, the question has become prevalent: Can the Apple Vision Pro replace the iPhone? View the video here   Related Video: Why Apple’s Vision Pro is the Next iPhone
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Crowd including members of press excited about Apple Vision Pro

Why Apple’s Vision Pro is the Next iPhone

In this video, we take a deeper look into what Apple’s Vision Pro could mean for the industry.  It is not the same class of product as an iPhone, people aren’t going to walk around with these on their head, but the headset is the IPhone’s 3D successor.   View the video here   Related…
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Automotive engineer using AR/VR/MR also called Virtual Reality or VR to design vehicle

Driving the Metaverse: All the Ways Automotive Companies Are Using XR

Driving the Metaverse: All the Ways Automotive Companies Are Using XR   Automotive companies have been on the cutting edge of XR adoption for nearly a decade now. As an industry, automotive is a perfect example of how AR/VR/MR (XR) can transform an entire sector. Want to learn how many ways car brands like Fiat,…
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metaversetouchsmell

The Future Of Touch And Smell In Virtual Worlds

The Future Of Touch And Smell In Virtual Worlds In this video, Carnegie Mellon’s Future Interfaces Research Lab shows NBC News’ Gadi Schwartz how new technology tricks your brain into thinking you are touching, feeling and interacting with things that are not physically present. Watch this video
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Apple Vision Pro Headset User

How Apple Vision Pro Will Change the World

How Apple Vision Pro Will Change the World? Apple unveiled their new product, the Apple Vision Pro Virtual Reality headset, which is causing many heads to swivel. Many are concerned about the future of the world with the introduction of this new technology, and they have every right to be. How will Apple’s Vision Pro…
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lapd vr training

LAPD Introduces Virtual Reality Training For Police Officers

LAPD Introduces Virtual Reality Training For Police Officers The LAPD is now using 3D animation, measurements of an officer’s heartbeat, stress level, and more in an interactive virtual space to prepare for real-life scenarios. LAPD Chief of Police Michel Moore sees Virtual Reality as a game changer for officers, especially in de-escalation training. This comes…
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BMW logo

BMW XR/VR/AR Technology Case Study

In this case study, I would like to talk about BMW’s impressive use of virtual reality (VR) and augmented reality (AR), increasingly referred to as extended reality (XR). But before I share the BMW story, I want to give you a high-level overview of how the vast majority of the more than 60 automotive brands…
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metaverse change our lives

How Will the Metaverse Change Our Lives?

How Will the Metaverse Change Our Lives? The metaverse has gained increasing attention, but its real potential isn’t obvious. In this video, Stanford University’s Jeremy Bailenson helps us understand the fast-evolving technology of the Metaverse. Jeremy Bailenson states the Metaverse is still a work in progress whose development will be “driven by use cases that…
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apple vision pro airplane

Would You Wear Apple’s Vision Pro On A Plane?

When I tested the new Apple Vision Pro, the experience was transformational for me. This headset is based on an AR concept, so you can see your surroundings clearly when it is on your face. Yet, what truly amazed me was how it transported me beyond my immediate reality, opening up a world of possibilities.…
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marriott logo

Marriott Metaverse Adventure Case Study

Based in my hometown of Bethesda, Marriott International is the largest hotel chain in the world. It currently has 31 brands, 8,194 hotels, and over one and a half million rooms in 138 countries. Marriott employs 377,000 employees and in 2022 had annual revenues of $20.8B. The company began in 1927 when J. Willard and…
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apple vision pro hollywood

Apple’s Vision Pro’s Impact On Hollywood

I have had the privilege of getting to know major executives and forces in Hollywood over the years. In the 1990s, I was asked to come and address AFI (American Film Institute) to speak about the impact of multimedia computing on Hollywood. There I shared my thoughts on how technology would evolve and impact movie-making…
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Apple Vision Pro3

What Many People Get Wrong About Apple’s Vision Pro Headset

On June 5, 2023, Apple introduced its new Vision Pro headset, marking their entry into the realm of spatial computing. If you follow tech, you have undoubtedly read multiple stories about Apple’s Vision Pro. The stories about this product run the gamut from being a fantastic product with great potential to being DOA because of…
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Northrop Grumman Logo

Northrop Grumman VR Technology Tools Case Study

In this B2B case study, I would like to focus on how Northrop Grumman leverages Virtual Reality in the design and testing of its products. Northrop Grumman Corporation is an American multinational aerospace and defense technology company headquartered in Los Angeles, California, with annual revenues exceeding $37 billion – that puts them at #101 on…
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Apple Vision Pro Review

My First Immersion in Apple Vision Pro: Heavy, Man!

By David Pogue June 7, 2023 This morning, I spent half an hour trying the Apple Vision Pro headset. Here’s the punch line: This is one freaking mind-blowing piece of tech. The result is so advanced and polished, it makes Meta’s VR headsets look like Blackberries. Apple has a long history of coming in late…
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Apple Vision Pro Headset User

Apple’s Vision Pro Headset Reinvents Personal Computing

Monday, June 5, 2023, will be remembered as a milestone in personal computing, as Apple introduced its Vision Pro headset. This headset sports a new OS called visionOS and an easy-to-use eye tracking, gestures and AI-based voice commands interface. For Apple, it represents the continuation of historical firsts in which it delivered other industry breakthroughs.…
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Apple Vision Pro3

Introducing Apple Vision Pro

Introducing Apple Vision Pro   The era of spatial computing is here, where digital content blends seamlessly with your physical space. So, you can do the things you love in ways never before possible. This is Apple’s official video introducing the Apple Vision Pro. View the video here  
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Apple Headset Platform

Apple May Have Already Won the Headset Platform Wars

By Harry McCracken As part of my visit to Apple headquarters for its WWDC event, I got to try its Vision Pro “spatial computing” headset. I hoped to be wowed—and given the immersive, high-end experience the company has created, I was! The result calls on a bevy of processors, sensors, and displays to go beyond…
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Crowd including members of press excited about Apple Vision Pro

Why I Can’t Bet Against Apple’s Mixed-Reality Prowess

By Kevin Roose There are plenty of reasons the Vision Pro could flop. But we shouldn’t forget that Apple has a knack for entering a product category at just the right time. I’ll confess that when Apple introduced its mixed-reality Vision Pro headsets on Monday, one of my first thoughts was: Man, that thing looks…
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Apple Vision Pro3

Opinion: How Apple’s Vision Pro Could Change the World

By Rizwan Virk It’s not surprising that Apple’s debut of its $3,499 Vision Pro headset integrating virtual and augmented reality was greeted with mixed reactions, including skepticism, criticism and even lampooning. But in this case the negativity is premature. Apple’s new device could very well break this boom-and-bust cycle to become a new type of…
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man using Apple Vision Pro goggles to view his laptop screens projected virtually

The Vision Pro’s biggest advantage isn’t Apple’s hardware

By Emma Roth Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage over the competition. It has dual 4K displays, runs one of the best laptop chips in the business, and comes with sophisticated eye- and hand-tracking technologies. But it also has one advantage money can’t buy: Apple’s developer ecosystem.…
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apple wwdc 2023

Do Consumers Really Want A Mixed-Reality Headset?

In two weeks, Apple will reportedly unveil its first Mixed Reality (MR)/AR headset at its World Wide Developer Conference (WWDC) from June 5-9, 2023. When I talked with Apple CEO Tim Cook after he announced the AR Kit at WWDC in 2018, he told me he believed AR “may be one of Apple’s most important…
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JPMorgan Logo

JPMorgan Metaverse Case Study

JPMorgan Chase & Co. is an American multinational financial services company headquartered in New York City with $3.67 trillion in total assets and operations worldwide. Their history, which traces its roots to New York City, dates back more than 200 years and includes heritage firms such as J.P. Morgan & Co., The Chase Manhattan Bank,…
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Metaverse Growth 2035

Metaverse Could Contribute Up to 2.4% of US GDP By 2035, Study Shows

The metaverse could contribute as much as $760 billion or about 2.4% to U.S. annual gross domestic product by 2035, according to a Deloitte study commissioned by Facebook owner Meta Platforms. The concept of the metaverse includes augmented and virtual reality technologies that allow users to immerse themselves in a virtual world or overlay information…
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Metaverse-AI

The Metaverse And AI: A Powerful Combination For Business Growth And Innovation

By Rodolfo Salazar Apr 14, 2023 I’ve had the privilege of speaking with industry experts and entrepreneurs that all agree that the powerful combination of AI and the metaverse represents a significant shift in how we interact with the world and can potentially transform businesses in ways we’ve never seen before. Initially, many believed that…
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Immersive Metaverse

Immersive Experiences in the Metaverse

Immersive Experiences in the Metaverse The metaverse offers a range of exciting experiences. Virtual concerts provide immersive and interactive shows, like Travis Scott’s Fortnite concert with stunning visuals and Marshmello’s concert attracting over 10 million attendees. Virtual scavenger hunts allow users to solve clues and collect items, with Deadmau5 organizing an augmented reality (AR) NFT…
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Digital Twins

Digital Twins, Unprecedented Collaboration: What the Metaverse Means for Developers

The key to collaboration in the metaverse is the term “digital twins”. The popular phrase “digital twin” is used to describe a collection of properties, identifiers and activity which can digitally represent the physical industrial asset in a realistic way. These industrial digital twins are used for troubleshooting, modeling, what-if analysis and more. The most…
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Digital Identity

What’s Going On In The Metaverse Right Now? Is The Hype Dead?

What’s Going On In The Metaverse Right Now? Is The Hype Dead? You know, the metaverse has been around for years and has seen its share of ups and downs. So what’s going on in the metaverse right now? Is the hype dead or is it just the beginning? In this video, we are going…
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Travelzoo Meta

Travelzoo Invites a Million People Into Its Travel Metaverse

The internet media company Travelzoo is launching Travelzoo Meta, a way for travelers to experience travel in the metaverse. After months of preparation, Travelzoo Meta is the company’s effort to create the future of travel. Travelzoo Meta is a members-only service offering groundbreaking metaverse travel experiences, and the company is offering access to its first…
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MetaverseDeath

Is The Death Of The Metaverse Exaggerated?

In October of 2021, Mark Zuckerberg laid out a vision for his metaverse strategy. In his comments, he made it sound like the metaverse was just around the corner. He had already had success with Meta’s Quest headset and was ready to introduce VR and its potential to the global marketplace. Nearly two years later, Mr. Zuckerberg…
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Metaverse Still Happening

Yes, The Metaverse Is Still Happening

By Deborah Perry Piscione and Josh Drean While artificial intelligence continues to dominate headlines and the metaverse has seemingly been sidelined by Mark Zuckerberg’s decision to shift focus from the metaverse to AI, it is important to note that the metaverse is still as relevant as ever. Among early adopters, there is still much hype…
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Mobile AR

4 Ways Mobile AR is Making Waves Today

Mobile AR — displayed through your smartphone screen – is not AR’s endgame nor its fully-mature self. But it scales today on the backs of more than 3 billion global smartphones. In that way it’s a stepping stone to AR glasses, warming the world up to that eventual reality. Mobile AR first entered the public…
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Virtual World Advancements

The Metaverse Is DEAD, Long LIVE the Metaverse!

The Metaverse Is DEAD, Long LIVE the Metaverse! In this video, we explore the cutting-edge advancements in virtual world-building and the social implications they hold. This video furthermore discusses the benefits of the metaverse, the companies that are racing to build the metaverse and how it could change society as we know it. Learn about…
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Campfire XR

Campfire Launches Holographic Collaboration System For Enterprise XR

Campfire has launched its holographic collaboration system for enterprise extended reality (XR) applications. At the core of the system is a new multi-platform app for PC, Mac, and iPad — as well as a specialized XR headset for the PC. Now teams can collaborate across those platforms in meetings with XR visualizations. Hybrid teams can…
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Metaverse Education

Inside the ‘Metaverse School’ Teaching Pupils in VR

Inside the ‘Metaverse School’ Teaching Pupils in VR When you can shrink yourself down to explore the inner workings of the human heart in vivid virtual reality; biology class might never be the same again. Pupils at Reddam House School in Berkshire, England, are using VR headsets to enter the metaverse for a variety of…
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Siemens Logo

Siemens Industrial Digital Twin Metaverse Case Study

In 2022, the high-tech and venture capital industries’ focus on the Metaverse reached a feverish pitch, with VC funding for the Metaverse surpassing $120 billion. While the new focus in 2023 is on generative AI (think ChatGPT), make no mistake about it; the VC community and individual companies continue in 2023 to make huge investments…
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Man in VR headset with Metaverse written on it

Why Brands Should Enter the Metaverse as Part of Their Long-Term Strategy

According to McKinsey & Company, investment in the metaverse more than doubled in 2022, backed by private equity and venture capital ($12-$14bn). The metaverse is not going to be a flash in the pan. It is here to stay and it is not just for gamers. It is a new and future emerging expression for…
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RIP Image

Rumors of the Metaverse’s Death Have Been Greatly Exaggerated

Contrary to popular belief, the decline of Meta did not stem from its investment in Zuckerberg’s vision for the future. Meta’s plummeting stock was tied to its legacy investment in social media platforms whose lifeblood — the ability to track users and their data — was being choked off by market forces beyond their control.…
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Metaverse World Change

Would Metaverse Change the World?

Would Metaverse Change the World? This video provides a detailed description of the Metaverse and its impact on the world. It discusses the possibility of the Metaverse changing the way people live their lives. One potential benefit of the Metaverse is its potential for creating new forms of social interaction. In the digital world, people…
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AI-Metaverse

AI vs. Metaverse: Friends or Foes?

AI vs. Metaverse: Friends or Foes? With all the hype and the vibe around Artificial Intelligence, what is really left about the Metaverse? A recent survey mentioned in the Wall Street Journal found that most brands state that they will continue to make long-term investments in the immersive three-dimensional experience that define the Metaverse. Artificial…
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Metaverse Fashion Week

Metaverse Mania Cools for Many, but Not for Marketers

Marketing executives still say they will spend more on the metaverse this year even as some consumers and tech companies lose interest in the concept Even while some of the metaverse’s biggest proponents are scaling back or shutting down spending on their visions for virtual worlds, many marketers are standing firm. Forty-six percent of consumer…
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Apple Metaverse Revival

Apple’s Metaverse Revival: A Deep Dive into the Future of VR & AR

Apple’s Metaverse Revival: A Deep Dive into the Future of VR & AR In this video, we will explore the upcoming Apple’s Worldwide Developers Conference (WWDC) 2023 and the much-anticipated debut of the Apple VR headset. We discuss the potential of VR and AR technologies to reshape our daily lives, and how Apple’s entry into…
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Walmart VR Training Metaverse Case Study

Today I would like to share with our listeners the incredible story of how Walmart is leveraging the Metaverse to support and expand its digital innovation leadership. Let me start by introducing Walmart. Founded in 1962 by the American entrepreneur Sam Walton, Walmart is an American multinational retail corporation that operates 11,700 retail units in…
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Grasping the Metaverse

Ultimate Guide to the Metaverse for Businesses

Ultimate Guide to the Metaverse for Businesses The metaverse is imminent — and businesses need to know how to prepare for it. Regardless of the anticipated benefits — from improved remote work to fun virtual experiences — or anticipated challenges — like magnifying social media ills or addictive behavior — there are big implications for…
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Metaverse Shopping

What Does The Future Of Virtual Reality Feel Like?

What Does The Future Of Virtual Reality Feel Like? This video will take us inside the Future Interfaces Research Lab at Carnegie Mellon in Pittsburgh. In the lab, the leading minds behind VR innovation will demonstrate tricking your brain into thinking you are touching, feeling, and interacting with things that are not really there. They…
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Multiverse Concept

Virtual Reality in 2050: The Future of Work, Play, and Everything In Between!

Virtual Reality in 2050: The Future of Work, Play, and Everything In Between! Get ready to experience a whole new world with virtual reality in 2050! In this video, we explore the amazing potential of VR technology and its impact on our work, play, and daily lives. From immersive gaming experiences to collaborative virtual workspaces,…
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Proctor & Gamble Logo

Procter & Gamble’s LifeLab XR/Metaverse Case Study

Today I have a great case study from the manufacturer of Pepto-Bismol, Tide, Tampax, Old Spice and Gillette. If you’re thinking Procter and Gamble, often shortened to P&G, you are correct! Before I do a deep dive into P&G’s virtual environment that they call LifeLab, let me introduce P&G as a company. In the early…
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Metaverse Brand Identity

12 Augmented Reality Trends of 2023: New Milestones in Immersive Technology

Innovative technologies transform science fiction into reality, and AR is undoubtedly one of them. Today, augmented reality is an effective business tool. Across a number of different industries like retail, business, gaming, healthcare, and even the military, augmented reality is used for solving various business challenges. It is important to keep an eye on these…
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Man in VR headset with Metaverse written on it

Companies in the Metaverse

According to Fortune Business Insights, the size of the global metaverse market was $63.83 billion in 2021. Experts agree that the metaverse is in for huge growth in the coming years. They estimate its value will rise to an impressive $1,527 billion in 2029. Metaverse is a growing phenomenon within all kinds of industries. More…
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Metaverse Real Estate

What is the Metaverse Real Estate

The potential of the metaverse and the rapid growth it has registered so far has attracted both investors and developers. Metaverse real estate lots are now saleable and appreciate in value, just like physical real estate in the real world. The metaverse real estate consists of virtual lots and buildings located in the metaverse. The…
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Metaverse - Revival

The Metaverse Refuses to Die – Epic Games and NVIDIA Give It Hope in 2023

The Metaverse Refuses to Die – Epic Games and NVIDIA Give It Hope in 2023 In this video, we will see how the Metaverse still has some hope to come back into life, despite recent cutbacks by Meta and Disney. We will see the reasons behind Meta’s initial failures at the Metaverse market. Thanks to…
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Metaverse - Transformational Impact

Exploring the Metaverse: The Transformative Impact of Virtual Reality on Our World

Exploring the Metaverse: The Transformative Impact of Virtual Reality on Our World In this video, we will be exploring the metaverse – a virtual space where people can interact, socialize, and even conduct business. We will be discussing how virtual reality is transforming the way we interact with each other and how it has the…
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Metaverse-Social Interaction

Exploring the Metaverse: The Future of Social Interaction

Exploring the Metaverse: The Future of Social Interaction In this video, we will take a deep dive into the future of social interaction, discovering the endless possibilities and groundbreaking technologies that are shaping our world. We will also discuss the impact that the Metaverse could have on society as we know it, exploring the ways…
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Metaverse - Digital World

Why Metaverse is the Future of the Digital World?

Why Metaverse is the Future of the Digital World? Have you ever imagined living in a virtual world where you can interact with others just like in the real world? That is the Metaverse! In this video, we will explain why the Metaverse is the future of the digital world and how it will revolutionize…
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ARES

Snapchat’s AR Technology Comes to the Real World With ‘AR Mirrors’

By Sarah Perez April 19, 2023 Snap recently offered an update on its AR Enterprise Services – its initiative focused on providing AR tools and expertise to businesses that want to leverage Snapchat’s technology in their own websites and apps. At its Partner Summit, the company showed partners its Shopping Suite, which includes features like…
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VR Neuroscience

How the Neuroscience of VR Can Help Tech Teams Break Critical Barriers

Virtual Reality (VR) might be the tool that helps tech companies respond and adapt to today’s uniquely disruptive moment for a sector accustomed to prolific, seemingly-unbridled growth and innovation. To help support increasingly-distributed teams, augment employees’ skills and capabilities or implement new standards and technologies, tech companies are doubling down on employee training and digital…
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City skyline as shown in Metaverse digital representation

Investing in the Metaverse Cannot Wait

The metaverse is, as many now call it, “the future of the internet.” In that future, mixed reality is expected to transform the way all industries do business. However, some companies are already attempting to create that future. One example is Atlas Earth — a mobile-first gaming experience provider that enables players to buy virtual…
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Metaverse Promise

Four Ways Product and Industrial Companies Can Harness the Promise of the Metaverse

What attracts companies to the metaverse? It is the immersive environment it provides, where multiple users can interact, and easily accessible information can be layered in for objects, avatars and actions. The big opportunity for industrial and product companies lies in coupling the collaborative, immersive, visual and intuitive dimensions of the metaverse with digital twins…
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Metaverse Payments

How Will We Pay for Things in the Metaverse?

Although it is still largely undefined, many envision that the metaverse will be an immersive, virtual world where people will be able to shop or attend meetings or entertainment events in the metaverse, and it will all seem lifelike. There is, however, one thing we can say for sure: The metaverse will not be a…
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VR Memory App

This App Lets You Relive Your Memories in VR, ‘Black Mirror’-Style

Wist CEO, Andrew R McHugh, hopes he can close in on the gap of experiencing real moment memories against simply rewatching home videos with a new app called Wist. Wist promises to let users capture videos on their phones and transform them into 3D immersive memories viewable either via their phones with AR or with…
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Metaverse Music Industry

The Metaverse Will Revolutionize Music Industry

Today’s music industry will look as old-fashioned as a cassette tape once the metaverse is able to take full advantage of 5G technology, says Aarash Darroodi, executive vice president of Fender Musical Instruments. Darroodi states it is too early to tell what the future holds for music in the metaverse because of current hardware limitations.…
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Celebrity Cruises VR

Celebrity Cruises Metaverse Tour

By Nathan Diller On a recent tour of Celebrity Cruises newest ship, I went swimming, took in ocean views and met famous interior designer Nate Berkus, all without leaving my couch. Celebrity Cruises launched a new metaverse virtual experience in December 2022, which allows guests to test out its newest ship, Celebrity Beyond, from the…
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Metaverse Education

How Could the Metaverse Impact Education?

How Could the Metaverse Impact Education? The buzz around the metaverse has reached a fever pitch. This is a unique opportunity for the emerging world to leapfrog stale eLearning programs into an “always on” universe of new experiential learning opportunities. Flat static pages on the PC and phone will be replaced by a metaverse of…
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Metaverse Workplace

Will the Metaverse Be Your New Workplace?

When we look back in 50 years’ time, it is likely that the 2D internet we now all use will seem laughably archaic. Not only will the internet likely no longer exist behind a screen, but it is probable that we will interact with it differently. We will manipulate objects using augmented reality (AR), explore…
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VR Mental Health

The Usability of Augmented Reality

The Usability of Augmented Reality The Nielsen Norman Group conducted a mobile usability-testing study with 4 remote and 7 in-person participants to get insights into the user experience of mobile AR apps. For this study, the staff tested variety of AR applications from various domains such as fitness, entertainment, ecommerce, tourism, art and history, education,…
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Industrial Metaverse

Why the Industrial Metaverse Will Eclipse the Consumer One?

Why the Industrial Metaverse Will Eclipse the Consumer One The consumer metaverse, exemplified by immersive games, new shopping experiences and the explosion of VR goggles, is the more visible, hyped side of the metaverse. But there may be far more money to be made in the industrial metaverse. That is the prediction of Michael Inouye,…
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Celebrity Cruises Metaverse

Celebrity Cruises Launches Digital Metaverse Cruise Ship

Celebrity Cruises Launches Digital Metaverse Cruise Ship Celebrity Cruises is getting into the digital cruise business with the launch of the world’s first digital cruise ship in an experience dubbed the “Wonderverse.” Travelers will be able to “see before they sail,” exploring a digital recreation of parts of the line’s newest ship Celebrity Beyond, complete…
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Man in VR headset with Metaverse written on it

Why It Pays to Invest in Animated Videos for the Metaverse

Why It Pays to Invest in Animated Videos for the Metaverse In October 2022, Mark Zuckerberg did a keynote speech at Connect 2021, promising to spend billions of dollars on research to build the Metaverse. To prove he was serious, he then renamed his company Meta. A lot of big companies like Disney, Robolux, and…
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Metaverse Brand Identity

Shaping Your Brand Identity in the Metaverse

Shaping Your Brand Identity in the Metaverse How does a brand have identity in a “metaverse” that does not yet exist? As we forge ahead with shaping a collective concept of the metaverse, identity will become a main focus. In our physical world, identity is connected to everything. We have seen large fashion and beauty…
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Metaverse Basics

Metaverse Basics Mark Zuckerberg describes the metaverse as an “embodied internet,” offering the connectivity, utility, and entertainment of the web, but fleshed out in 3D. This common metaverse definition is often discussed in VR terms, but we also have non-VR 3D worlds like Fortnite, Roblox, and even Second Life. This is just one example of…
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Web3

Web3 Is the Future of the Internet‚ÄîHere’s Why You Need to Know About It

Web3 Is the Future of the Internet—Here’s Why You Need to Know About It Web3 is the newest version of the internet. Web3 will eventually shape what the metaverse is, how we shop and will keep our data more secure. The first version of the Internet was called Web 1.0. Its intent was to share…
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Visual Computing

What’s Hot in the Metaverse For Consumers

What’s Hot in the Metaverse For Consumers Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights. The findings explain some of the live events and tie-ins that brands are launching in the metaverse…
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Decentraland

Metahood Raises $3M to Build the Zillow of the Metaverse

Metahood Raises $3M to Build the Zillow of the Metaverse Metaverse hype peaked early last year, but if the future internet does turn out to be a place where the masses are going to own digital property and establish businesses, then they will need a property sales platform: a Zillow or Redfin for the burgeoning…
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Metaverse Education

Is a Metaverse for Education the Next Logical Innovation in Teaching and Learning?

Is a Metaverse for Education the Next Logical Innovation in Teaching and Learning? An avatar-filled metaverse may seem like a potentially disruptive expansion to a classroom environment. But Kevin Chu, the Director of ViewSonic, sees a 3D metaverse immersive environment as fostering healthy social interactions while reducing learning barriers. Online learning has been growing over…
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Digital Identity

Why We Need to Regulate Digital Identity in the Metaverse?

Why We Need to Regulate Digital Identity in the Metaverse? On the internet, most people do not have a digital identity that they own. Instead, they deposit information about themselves with a website or app, which then can use that data in several ways, one way being the ability to monetize it. If users are…
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Metaverse Marketing Strategies

Where Was The Metaverse In 2022?

Where Was The Metaverse In 2022? At year-end, the metaverse may still seem distant to many, but its backers continue to bet high on its potential future. The metaverse is theoretically the future of the Internet, a 3D virtual world where people will be able to interact with each other as avatars. The term doesn’t…
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Multiverse Concept

It’s Not Too Early To Become Metaverse-Ready

It’s Not Too Early To Become Metaverse-Ready Businesses can get a head start on VR life if they transition to 3D-centric content now. By now, you have certainly heard enough hype about the metaverse to conclude that it’s on the horizon. But don’t expect many true metaverse experiences to gain mass adoption in 2023. Instead,…
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Grasping the Metaverse

Grasping the Metaverse

Grasping the Metaverse From what I can find, metaverse still means very different things to different people. Matthew Ball, a metaverse theorist, has an excellent metaverse definition: “The metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds, which can be experienced synchronously and persistently by an effectively unlimited number of…
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Metaverse Store

Learn Why This Top Retail Business is Joining the Metaverse

Learn Why This Top Retail Business is Joining the Metaverse The UPS Store has opened “The Helping You Be Unstoppable Store,” an immersive experience for small business owners. As businesses look for their next big growth opportunities, a burgeoning new market is being built in the digital realm. The metaverse—a virtual reality world where people…
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Fictional Reality

Forget the Metaverse. Fictional Reality is Where We’re Headed

Forget the Metaverse. Fictional Reality is Where We’re Headed AI is letting us live out alternative realities on the digital platforms where we already spend our time online. Much has been said of, written about, and invested in the “metaverse.” In the future, the internet, mixed with recent breakthroughs in Artificial Intelligence (AI), will enable…
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Metaverse Education

How Could the Metaverse Impact Education?

The buzz around the metaverse has reached a fever pitch. This is a unique opportunity for the emerging world to leapfrog stale eLearning programs into an “always on” universe of new experiential educational opportunities. Industry watchers are now suggesting that the third era of computing is upon us. Flat static pages on the PC and…
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What is the Sales Outlook for AR Glasses?

What’s the Sales Outlook for AR Glasses? Here is the latest headworn AR forecast from ARtillery Intelligence: Revenue is projected to grow from $2 billion in 2021 to $35 billion in 2026, an 81% CAGR with Apple’s market entrance. AR headsets are projected to grow in unit sales from 390,000 in 2021 to 10 million…
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Metaverse Banking

Banking In The Metaverse The Next Frontier For Financial Services

Banking In The Metaverse – The Next Frontier For Financial Services Banks have long known that if they can capture the attention of customers when they are young, they are likely to get hold of them for life. For this reason, they have always been quick to jump on new and emerging trends, and the…
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Gucci Metaverse

Gucci Ventures Into the Metaverse

Gucci Ventures Into the Metaverse Gucci, a major Italian fashion brand, is the first luxury brand to host its own metaverse experience in The Sandbox. This metaverse experience features a space called ‘Gucci Vault Land’ for its customers to witness the brand’s history through games and NFTs. This comes at a time when fashion brands…
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Digital Identity

How Big Data Will Redefine Our Identity in the Metaverse

How Big Data Will Redefine Our Identity in the Metaverse Many questions are emerging about identity in the age of Web3. Such critical questions include how individuals and organizations can represent themselves online, and what digital identity will actually mean in the future. As people engage fully online, these people will generate large amounts of…
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Metaverse Humanize Experiences

Five Principles Needed to Humanize Metaverse Experiences

Five Principles Needed to Humanize Metaverse Experiences Historically, people are great at building venues — spaces that enhance the quality of our communal experiences — in the physical world. And it is just as possible to build them in a virtual one. With virtual reality steadily entering the mainstream — just this month, news broke…
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Digital Fashion

The Future of Fashion will be Digital: Roblox x Parsons School

The Future of Fashion will be Digital: Roblox x Parsons School The 2022 Metaverse Fashion Trends Study was created in late 2022 as a result of Roblox‘s collaboration with Parsons School of Design, which involved intensive research and a survey of Gen Z users who regularly play Roblox and are familiar with digital fashion. Before…
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Metaverse Trillion Dollar Opportunity

The Trillion-dollar Opportunity in Building the Metaverse

The Trillion-dollar Opportunity in Building the Metaverse The metaverse has the potential to become a trillion dollar industry because it solves the problem of scarce online space. It is a decentralized platform that is not controlled by any one company or organization. There are no barriers to entry and anyone can build anything they want.…
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The Metaverse Could Be Tech’s Next Trillion-dollar Opportunity

The Metaverse Could Be Tech’s Next Trillion-dollar Opportunity These are the Companies Making It a Reality The business world is obsessed with “the metaverse”: the concept of shared worlds driven by virtual products and digital experiences that are highly immersive and interactive. According to CB Insights’ Industry Analyst Consensus, the metaverse could represent a $1…
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Neal Stephenson Metaverse Vision

Neal Stephenson, Metaverse Visionary, Takes Aim at Mark Zuckerberg

Neal Stephenson, Metaverse Visionary, Takes Aim at Mark Zuckerberg In 1992, Neal Stephenson first coined the term Metaverse in his sci-fi book Snow Crash. He was the first person to envision a persistent three-dimensional digital world in which humans could exist and interact as real entities, to the point where people could decide to live…
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Red Wing Builder Exchange

Red Wing Shoes Found a Way to Make the Metaverse Matter IRL

Red Wing Shoes Found a Way to Make the Metaverse Matter IRL This year, the metaverse became the hottest marketing trend in the fashion and footwear industries, with everyone from Adidas and Nike to Gucci exploring ways to create buzz in the virtual world. So there is a sense of irony that it took Red…
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Design the Metaverse

How Do We Adapt to Designing for the Metaverse?

How Do We Adapt to Designing for the Metaverse? As a designer, you hear it wherever you go: the metaverse is a disruption. It poses a radical challenge for the design industry. It requires a completely different set of tools, methodologies, and conventions. In the metaverse, the design challenges we face are plenty. First, it’s…
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Multiverse Concept

Out With the Metaverse, In With the Multiverse

Out With the Metaverse, In With the Multiverse By Joseph Djenandji, the CEO of Mint Blockchain We are constantly fed innumerable articles on how the metaverse will fundamentally change how we live our lives and spend our time. The truth is that these metaverse open worlds still garner very few users, and the closed systems…
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Visual Computing

Why Visual Computing Is The Future Of Personal Computing

Why Visual Computing Is The Future Of Personal Computing By Tim Bajarin I have had the privilege of tracking the personal computer market from its inception to the present day: the first PC – the Altair 8800 was introduced in 1975. By 1983 the PC industry was in full swing and on its way to…
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Metaverse Naysayers

Why the Metaverse Will Succeed Despite Being Derided By Haters?

While analysts and shareholders have never been thrilled with Facebook’s rebranding, their disdain reached a fever pitch when Meta Quest Pro, a mixed-reality headset developed by Meta’s Reality Labs division, was introduced. Since then, outlets have jumped on the hate wagon and published scathing reviews – some of it showing a lack of understanding of…
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Metaverse Inevitable

The Metaverse Is Inevitable but Not How Mark Zuckerberg and Meta Expect

Nearly a year after its much ballyhooed rebrand, Meta’s stock plummeted 57%. CEO Mark Zuckerberg lost roughly $70 billion of his net worth. The financial strain also forced the company to slash budgets and freeze new hiring. It is easy to take delight in the schadenfreude of one of the richest and most powerful companies…
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Metaverse Reality

Metaverse -The Reality Beyond The Fantasy

Metaverse – The Reality Beyond The Fantasy A lot has been said and written about the metaverse over the past year or so. In fact, everyone seems to have a different idea about what it is and what it will mean for our lives. Gaming is probably the most successful metaverse model so far. Videogame-oriented…
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Walmart AR Shopping

Can Walmart Popularize AR Shopping?

Can Walmart Popularize AR Shopping? As tech giants continue to invest in AR, could greater consumer traction be stimulated by non-tech players? This thought came up as Walmart continues to raise its AR game. For example, its ‘View in Your Home’ feature lets shoppers visualize furniture and decor through AR. AR has proven effective to…
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VR-AR Ethics

The Development In Ethics Across VR And AR In The Media

The Development In Ethics Across VR And AR In The Media At present, many analysts are construing that virtual reality (VR) and augmented reality (AR) will be staples across the entertainment space as new ways to tell stories unfold. Through this, numerous ethics questions come into play as data and security have been trigger points…
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With the Metaverse Opportunity Topping $1 Trillion, It’s Time For Brands To Make the Leap

With the Metaverse Opportunity Topping $1 Trillion, It’s Time For Brands To Make the Leap JP Morgan is betting on the metaverse, calling it a $1 trillion yearly opportunity in a recent report — and it’s putting its money where its mouth is, opening the first bank ever in the virtual world. It is a…
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Mulitverse

Why Marketers Must Start Talking Multiverse instead Of Metaverse

Why Marketers Must Start Talking “Multiverse” Instead Of “Metaverse”? In the marketing and advertising industry, we need to stop obsessing over the metaverse and start focusing on the broader picture. Soon, we will all be living in a multiverse. We will not escape to a metaverse; we will live across realities in a multiverse. Eventually,…
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Fashion Metaverse

How the Metaverse is Democratizing the Fashion World

How the Metaverse is Democratizing the Fashion World Fashion is being democratized — and its future is virtual and moving to the metaverse. Fashion and technology are converging in both physical and virtual spaces and this is not only changing who is a fashion designer, but who can say they are one. Cathy Hackl, chief…
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Forbes

How To Keep The Metaverse From Becoming A DotCom Bust

  During the late 1990s, the world of technology launched what has been called the Internet DotCom era. The internet itself was very new, but developing web sites was relatively easy to do, so people with all types of ideas created a plethora of web apps to reflect their interests and business concepts. Entrepreneurs created…
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Metaverse as looking through pair of VR goggles

Designing the Metaverse: Challenges and Questions

Designing the Metaverse: Challenges and Questions While the possibilities of what we can do in the metaverse are endless, the way the metaverse is designed from a UX perspective needs to be a key focus on making the metaverse a place for all to feel comfortable and accessible. The metaverse carries some unique challenges from…
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Apple-Meta Strategy

Meta’s VR Vs Apple’s AR Strategy-Who Will Ultimately Win?

Meta’s VR Vs Apple’s AR Strategy-Who Will Ultimately Win? By Tim Bajarin You may not know it, but the tech battle of this century so far is about to begin. Late last year, Meta’s Mark Zuckerberg laid out his vision for what he deemed the Metaverse, with a significant emphasis on VR. In his world,…
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AR Glasses

What's the Sales Outlook for AR Glasses?

What’s the Sales Outlook for AR Glasses? Market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. One such exercise recently zeroed in on headworn AR revenues. So, what did the latest headworn AR forecast uncover? At a high level, revenue is projected to grow from $1.85 billion in 2021…
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lenovo thinkreality vrx 2

Lenovo Unveils ThinkReality VRX Headset for Enterprise

Lenovo Unveils ThinkReality VRX Headset for Enterprise Lenovo recently unveiled its next standalone VR headset for enterprise, the ThinkReality VRX standalone. While the company may be pitching its latest headset for businesses, it seems VR hardware is starting to reach a pretty solid consensus on what is next. The near future of VR is slimmer,…
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Metaverse Marketing Strategies

Who is Using VR and How Often?

Who is Using VR and How Often? VR traction over the past few years has been slower than many had anticipated. But it is still finding small wins and is growing at a fairly healthy pace. So, the question is how well it is landing with consumers today, and are those sentiments trending in the…
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Disney Metaverse Plans

Walt Disney CEO Discusses Plans to Adopt Metaverse in Enhancing Story

Walt Disney CEO Discusses Plans to Adopt Metaverse in Enhancing Story Bob Chapek, Disney’s CEO, recently spoke about the Disney’s plans for a digital future, specifically for the metaverse to enhance storytelling for the next 100 years at the company’s biennial D23 Expo fan convention in September 2022. Walt Disney is looking to utilize data…
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RoomPlan

Apple Just Quietly Gave Us The Golden Key to Unlock The Metaverse

Apple Just Quietly Gave Us The Golden Key to Unlock The Metaverse Apple has a history of adding technology to its products that only makes sense much later. Developers, and hardcore geeks, know of it, but the general public does not. When a new product is later released to the public, the effect is that…
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VR Mental Health

What is Hot in the Metaverse For Consumers

What is Hot in the Metaverse For Consumers Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is Music and Travel, according to a new study by Reach 3 Insights. For marketers still in the wait-and-see or planning phases of their metaverse debut, this…
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Walmart Metaverse

Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox

Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox Walmart Inc. is making its first move into the metaverse. On September 26, the retailer unveiled two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys. Walmart…
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Identity Protection is Key to Metaverse Innovation

Identity Protection is Key to Metaverse Innovation Identity protection will be a critical part of successful business operations in the metaverse—and it is an especially important consideration for any organization getting into the metaverse. Jeff Schilling, the Global Chief Information Security Officer at Teleperformance states “The threat of social engineering will potentially be even more…
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AR-VR New Era

How AR and VR Could Usher in a New Era of Experience

How AR and VR Could Usher in a New Era of Experience Now, more than ever, our physical and digital worlds are merging. People can go to a festival in a field or visit an art gallery in a foreign city or watch their favorite band perform live. But they can also experience the very…
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Metaverse Implementation

74 Virtual Reality Statistics You Must Know

74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share Virtual Reality (VR) has donned a reputation of being an unfulfilled promise for years now. While it has not lived up to its profound potential, VR statistics now show that the technology is making massive leaps and bounds, and its near…
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Healthcare Metaverse

Healthcare Turns to the Gaming Industry to Build its Metaverse

Healthcare Turns to the Gaming Industry to Build its Metaverse As more companies and industries dip their toes in the metaverse, a major healthcare company, Penumbra is currently utilizing gaming platforms to develop physical and mental therapies. The pace at which the healthcare industry is building its metaverse is overwhelming. New scientific studies, clinical trials…
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What Will the Metaverse Actually Look Like?

What Will the Metaverse Actually Look Like? Given the inevitability of an ultimately interconnected digital future, brands and creators would be wise to develop a “metaverse strategy” for how to onboard their users into their unique “verse” and keep them engaged in the battle for user attention. The term “metaverse” will come to represent a…
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Puma Metaverse

Puma Launches Its First Metaverse Experience With NFT Shoes

Puma Launches Its First Metaverse Experience With NFT Shoes On September 7, 2022, Puma, one of the world’s leading sports brands, announced the launch of “Black Station,” its first interactive metaverse experience, during the New York Fashion Week. According to the company’s press release, Black Station will become “a dynamic destination to visit,” where Puma…
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Metaverse Marketing Strategies

Marketing Strategies To Break Into The Metaverse

Marketing Strategies To Break Into The Metaverse Promoted as the next big thing in modern tech, the metaverse is a continually evolving and changing space that will truly change marketing in years to come. If you would like to succeed in this new digital and virtual world, your business will have to deploy an effective…
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Automobile manufacturing engineer using VR and metaverse to design vehicle

Ford Prepares to Enter the Metaverse

Ford Prepares to Enter the Metaverse with Virtual Automobiles and NFTs American car manufacturer Ford Motor Company is the latest car brand prepping its entry into the world of nonfungible tokens (NFTs) and the Metaverse by filing 19 trademark applications across its major car brands. United States Patent and Trade Office (USPTO) revealed that the…
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Starbucks Odyssey NFT

Starbucks Finally Enters the Metaverse

Starbucks Finally Enters the Metaverse Starbucks is finally, officially entering the metaverse. The Seattle-based coffee giant has announced the creation of Starbucks Odyssey: a Web 3.0 experience launching in late 2022 where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT…
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Metaverse 2040

What will the Metaverse be in 2040?

What will the Metaverse be in 2040? What will the Metaverse bring? Some parts of it are already here with for instance gaming where you can be present in the Metaverse by your avatar. But what will it look like in 2040? A majority of experts say that by then, the Metaverse will for a…
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Apple AR Glasses

The Potential Evolution Of Apple’s AR Glasses

The Potential Evolution Of Apple’s AR Glasses By Tim Bajarin Right after Apple introduced AR Kit in June 2017, I had the opportunity to talk to Apple CEO Tim Cook. I asked him how AR fit into his and Apple’s future. He told me that he saw AR as one of Apple’s most significant opportunities…
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Microsoft 10-K

"Metaverse" is in, "Mixed Reality" is Out: Reading the Tech Tea Leaves in Microsoft’s New Words

‘Metaverse’ Is In, ‘Mixed Reality’ Out: Reading the Tech Tea Leaves in Microsoft’s New Words The metaverse, hybrid work, flexibility, trust, and technology’s role in the global economy are some of the new additions in the latest version of a key piece of text that Microsoft publishes each year. Presented under the heading, “Embracing Our…
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Digital City

How Do You Build a Digital City?

How Do You Build a Digital City? Many companies are currently following Zuckerberg’s Metaverse investment strategy, even as some industry experts predict it may take decades for the metaverse to be fully realized. Beyond companies, some cities are already trying to make those worlds a reality by actively developing virtual environments for citizens. Seoul has…
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Metaverse for Business

Evolution of the Metaverse for Business

Understanding the Evolution of the Metaverse for Business There’s been so much discussion about the metaverse recently, as companies try to understand what it means for their engagements with customers and employees, and how their brand can be extended into it. Because the metaverse is a complex technological concept, the first step in understanding the…
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Metaverse for Digital Marketing

The Metaverse is Inspiring Experiential Retail

The Metaverse is Inspiring Experiential Retail With the digital world and technology shaping the way customers shop, the same can be said for experiential retail. Digital fashion label Cult & Rain is moving this concept forward with its version of the metaverse, Cultr World. Launched on July 27, the world combines Cult & Rain’s digital…
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Phygital Event

Phygital Events Will Change the Event Industry

How Phygital Events Will Change the Event Industry Online events have become the norm, and despite the easing of Covid-19, many events still take place online. However, we can expect events to undergo another transformation in the coming years as virtual events appear. With the upcoming metaverse, virtual events are poised to become the dominant…
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Roblox User

Brands Making Millions in Metaverse

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need to Know Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested about the concept, while 37 percent said they were…
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Augmented Reality Contact Lens

Augmented Reality Milestone: Functional Contact Lenses

A New Milestone in Augmented Reality: Functional Contact Lenses In early July 2022, a new milestone in AR technology was achieved and it highlights how far the field has come over the last few decades. The first authentic test of an augmented reality contact lens took place. It happened in a research lab at Mojo…
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Meta Pay

Meta Pay Announcement

Zuckerberg Details His Plan to Move Your Digital Items Across the Metaverse Mark Zuckerberg announced in June 2022 that Facebook Pay has officially become Meta Pay. His aim is mainly focused on what the company hopes to build in the future — “a wallet for the metaverse.” Zuckerberg says the company is working on something…
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Metaverse as looking through pair of VR goggles

Designing the Metaverse: Challenges and Questions

Designing the Metaverse: Challenges and Questions While the possibilities of what we can do in the metaverse are endless, the way the metaverse is designed from a UX perspective needs to be a key focus on making the metaverse a place for all to feel comfortable and accessible. The metaverse carries some unique challenges from…
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Microsoft HoloLens 2

Microsoft Shifts: Software-Led Metaverse Strategy

Microsoft Shifts to a Software-Led Metaverse Strategy Microsoft boss Satya Nadella has confirmed that the company is pivoting from hardware to a software-led metaverse strategy. This shift may not bode well for the company’s hardware projects such as the HoloLens. In a keynote at the Microsoft Inspire developer conference, Nadella stressed that while Microsoft still…
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US Military using Metaverse

The U.S. Army, Not Meta, is Building the Metaverse

The U.S. Army, Not Meta, is Building the Metaverse Despite their rhetoric, big tech has presented a rather narrow view of the metaverse. There should be an envisioning of an open virtual world that supports thousands of simultaneous players and offers valuable, immersive use cases. The scope of this vision requires an open cloud architecture…
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Metaverse Shopping

Metaverse Shopping: Retailers’s New Reality

Metaverse Shopping: Retailers’ New Reality For many consumers, the metaverse is a vaguely futuristic concept, perhaps just now catching their attention. Retailers, however, cannot afford to be that relaxed about the metaverse. It is speeding our way and by the time the holiday shopping season rolls around, this new world will actually be here. Retailers…
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Human AI

Can Metaverse Technology Enhance Human-AI Efficiency?

Can Metaverse Technology Enhance Human-AI Efficiency? A metaverse is a 3D virtual world initially approachable through a VR headset, but now available on browsers as well, which makes it practically accessible on any device. Users can navigate this world through their eye movements, voice commands and feedback controllers. With the headset, the user can feel…
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RIP Image

New AI Tools Let You Chat With Your Dead Relatives

New AI Tools Let You Chat With Your Dead Relatives New products that let people keep relatives “alive” via AI are proliferating — offering, say, an interactive conversation with a recently departed dad who took the time to record a video interview before he passed. Why it matters: As interest in genealogy and ancestry proliferates,…
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Lords of the Metaverse

What Is the Metaverse?

What Is the Metaverse? An Explanation for People Who Don’t Get It Is it just a buzzword, the next internet, a video game, or an idea? We asked experts to break it down for us. Talking about the metaverse feels a lot like talking about the internet back in the 70s and the 80s. Everyone…
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Walmart Augmented Reality

Why Walmart is Doubling Down on Augmented Reality?

Why Walmart is Doubling Down on Augmented Reality Generally, it is still much more effective to stroll through a store than it is to scroll through a website. AR is changing that, and as a result retailers and other commerce-focused platforms are rolling out new AR tools left and right Walmart stands out because Walmart…
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Metaverse Standards Forum

Standards Effort for An Open Metaverse

Khronos Group Launches Standards Effort for An Open and Interoperable Metaverse The Khronos Group, which sets standards for 3D technologies, has come together with other groups to oversee the process of creating the standards for the metaverse. The Metaverse Standards Forum is announcing that it will attempt to create standards for industries to create an…
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Metaverse 3D

Enter the Metaverse

Exit the Internet, Enter the Metaverse – Your Online Future is In 3D Renown venture capitalist Matthew Ball’s new book will explore the three-dimensional virtual world that is set to supersede the Internet. Venture capitalist Matthew Ball first wrote about the metaverse in 2018 and his essays have become essential reading for entrepreneurs and tech…
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Augmented Reality Consumer Psychology

Three Ways Augmented Reality Affects Consumer Psychology

Three Ways Augmented Reality Affects Consumer Psychology Augmented reality (AR) superimposes the digital world into our physical reality. When implemented in the retail shopping experience, this technology reduces the friction and bridges the digital and physical experience gap by providing consumers the contextual overlay they need to make more informed buying decisions that benefit both…
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Stylized graphic of a person using virtual reality headset to shop online

KPMG Enters the Metaverse

As KPMG enters the Metaverse, the Big 4 firm calls multitrillion-dollar estimates ‘conservative’ KPMG U.S. and Canada are opening a Metaverse “collaboration hub” to connect employees, clients, and others with Web3, a so-called decentralized version of the internet built on blockchain. It is collectively making a $30 million investment in Web3 experiences, with the Metaverse…
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Augmented Reality Mapping

Mainstream Augmented Reality

The Mainstreaming of Augmented Reality There is little doubt that augmented reality, specifically computing products that blend the physical world with the digital world, is going to be the next frontier of computing. Most of the conversations we are having with the broader tech industry have circled around the core technologies themselves that will be…
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VIVE XR Headset

What is XR?

What is XR and How Will It Underpin the Metaverse? XR is an abbreviation of Extended Reality. It’s an umbrella term that covers the combination of Virtual Reality, Augmented Reality and Mixed Reality. Devices that claim to be capable of XR can deliver experiences relating to all three components. Since XR is an umbrella term…
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Metaverse Trending

The Metaverse is Trending. Should You Care?

The Metaverse is Trending. Should You Care? We say yes—because the Metaverse is the next evolution of the digital age In the last few months, the topic of the Metaverse has been discussed in a flurry of news articles and podcast episodes. Big companies such as Meta (Facebook), Microsoft, Nvidia, Disney, and VMWare—are making big…
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Stylized graphic of a person using virtual reality headset to shop online

Tour the Metaverse

Tour the Metaverse From a niche term limited to hard-core believers, the Metaverse, loosely referring to a variety of virtual world platforms, has now become part of the business world’s vernacular. Companies including Samsung, Miller Lite, and J.P. Morgan have created their own spaces on Metaverse platforms, with others like McDonald’s and Nike making plans…
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Metaverse E-Commerce

How the Metaverse Will Change E-Commerce Forever

How the Metaverse Will Change E-Commerce Forever The Metaverse is a cryptocurrency and blockchain platform that is designed to facilitate digital asset transactions and activities. Unlike other platforms, the Metaverse system provides an identity protocol that allows users to register their own aliases and manage their digital identities. This feature will be important for E-commerce,…
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Metaverse Revenue Projection

The Metaverse Could Add $3 Trillion to the Global Economy

The Metaverse Could Add $3 Trillion to the Global Economy Within a Decade, New Study Suggests The metaverse is poised to contribute $3 trillion to the global GDP within a decade. The study, published by Analysis Group, concluded that in Europe an expansion of the virtual world could mean a contribution of 1.7 per cent…
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Mark Zuckerberg Augmented Reality

Mark Zuckerberg’s Augmented Reality

Mark Zuckerberg’s Augmented Reality Mark Zuckerberg has a grandiose vision for the metaverse, and he hopes that you will one day see the same thing, too through a pair of Augmented Reality (AR) glasses. Zuckerberg calls AR goggles a “holy grail” device that will “redefine our relationship with technology,”. During the special effect-laden video announcing…
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DAO

DAOs Will Be the Driving Force of Decisions

In a Decentralized Web3, DAOs Will Be the Driving Force of Decisions Many people are aware that Big Tech monopolies, like Facebook, monopolize our data for their own monetary gain. The trade-off is that Big Tech provides digital services that allow users to connect and interact with the world. This trade-off is no longer appropriate.…
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Metaverse Animation

The Future of Animation

The Future of Animation The future of animation is up for grabs. Speaking with Vancouver Film School’s (VFS) Colin Giles, who is head of the Animation department, it is clear the idea of animators being siloed into film or TV work and to focus on traditional animation, is coming to an end. Animators need to…
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Executive Line-up

Which Executive Role Should Guide the Path to the Metaverse?

Which Executive Role Should Guide the Path to the Metaverse Crate & Barrel Holdings has appointed Sebastian Brauer as SVP for product design, development and Metaverse. Sebastian will take on additional responsibility for the company’s strategic vision of the future Metaverse and Web3. Disney recently promoted Mike White to SVP, next generation storytelling & consumer…
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Metaverse Standards Forum

New Metaverse Forum

Major XR Players Join New Metaverse Forum to Cooperate on Foundational Standards Khronos Group, the consortium behind the OpenXR standard, is helping to assemble other XR industry players in service of cooperatively building interoperability standards for what it hopes will be an “open and inclusive metaverse.” The so-called Metaverse Standards Forum was founded by platform…
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eSports

Global Esports Federation Launches Metaverse Council

Global Esports Federation Launches Metaverse Council The Global Esports Federation (GEF), whose goal is to become officially recognized as the governing body for the esports ecosystem, has formed a Metaverse council to “focus on shaping tangible Metaverse development initiatives for our global community.” The council is to be made up of blockchain experts, NFT developers,…
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Metaverse Revolution

A Whole New World? Exploring the Metaverse

A Whole New World? Exploring the Metaverse and What It Could Mean for You When a new technology comes along that could change how we interact with the digital world, the implications can be staggering—not just for tech companies, but potentially for every company. That’s one reason why people are talking so much about the…
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Metaverse for Digital Marketing

Marketing in the Metaverse

Marketing in the metaverse: An opportunity for innovation and experimentation Talk of the Metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A…
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Metaverse 5G

Why 5G and the Edge Could Be the Keys to the Metaverse

Why 5G and the Edge Could Be the Keys to the Metaverse Since Facebook’s rebrand to Meta last year, the hype around the ‘metaverse’ has been full steam ahead. Countless articles about what it is, what it isn’t, might be, or could be, have touched all corners of the internet. The term may be new…
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Digital Clothes

Are Your Teens Blowing Real Cash on Imaginary Gucci Handbags?

Are Your Teens Blowing Real Cash on Imaginary Gucci Handbags That Exist Only in the Online World of the Metaverse? My clothes and the Gucci bag are digital, only ever to be ‘worn’ by my personal avatar online, even though I paid for them with real money on my credit card. The rented Bentley is…
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Digital Australian Open

The Australian Open is Happening in the Metaverse

The Australian Open is Happening in the Metaverse The Australian Open will be launching a virtual event on the metaverse platform Decentraland. It will be the one of the first major sporting events in the world to enter the virtual space. The Australian Open’s Decentraland party will run throughout the tournament. Fans able to get…
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Alexa

Alexa Will Soon be Able to Read Stories

Alexa Will Soon be Able to Read Stories as Your Dead Grandma At its annual re:Mars conference on June 22 in Las Vegas, Amazon’s Senior Vice President and Head Scientist for Alexa, Rohit Prasad, announced a spate of new and upcoming features for the company’s smart assistant. The most head turning of the bunch was…
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University of Pennsylvania NFT

University of Pennsylvania’s First NFT

University of Pennsylvania’s First NFT Commemorates mRNA Research The historic scientific breakthrough at the Perelman School of Medicine at the University of Pennsylvania that helped lead the world’s fight against COVID-19 through mRNA-based vaccines is being commemorated through a non-fungible token (NFT) —a digital asset to be auctioned by Christie’s—that will support ongoing research at…
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The World's Top 10 Most Innnovative Companies

The 10 Most Innovative Augmented Reality and Virtual Reality Companies

The 10 Most Innovative Augmented Reality and Virtual Reality Companies of 2022 The year 2021 might also be remembered as the one when we all started talking about the metaverse, and mixed reality technology is expected to be our main way of accessing that all-purpose virtual space. We might also look back at 2021 and…
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Metaverse Revolution

Waiting For the Metaverse? The Revolution is Already Here

Waiting For the Metaverse? The Revolution is Already Here For those who celebrate Super Bowl ads more than the actual game, the last one could forever be known as the Metaverse Bowl. Facebook (now ‘Meta’) and Miller both ran ads featuring and praising the metaverse, while Matthew McConaughey starred in a Salesforce ad taking a…
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Lords of the Metaverse

Metaverse Projects in 2022

What Metaverse Projects to Watch in 2022 The metaverse, broadly speaking, is the next phase of the internet, where online technologies combine to form an immersive virtual experience. The metaverse creates enticing customer experiences by combining virtual reality, augmented reality, gaming, and other Web 3 digital components into a virtual 3D environment where 3D digital…
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Metaverse Jobs

Revealed: Interest in Metaverse jobs up 900%

Revealed: Interest in Metaverse jobs up 900% In a mere 6 months, the metaverse has rocketed from a barely-known concept to the subject of endless opinion, explanations and debates. Ipsos Mori defines the Metaverse as “a virtual, computer-generated world where people can socialize, work and play.” While only 16% of Americans could accurately define the…
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Coca-Cola

Coca-Cola to Offer First-Ever NFT Collectibles

Coca-Cola to Offer First-Ever NFT Collectibles in International Friendship Day Charity Auction Coca-Cola is boosting its presence in the fast-growing metaverse with its first-ever NFT (Non-Fungible Token) collectibles. On International Friendship Day, July 30, four unique Coca-Cola NFTs will be up for auction through the OpenSea online marketplace. Each NFT was created to celebrate elements…
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Atari Theme Park

The Sandbox Blockchain-based World Will Feature Virtual Atari Theme Park

The Sandbox Blockchain-based World Will Feature Virtual Atari Theme Park Animoca Brands and its subsidiary TSB Gaming stated they intend to create a virtual theme park that users can spend a SAND token or an Atari token in. Atari is an early adopter of the project and has already sold land worth $4.3 million. The Sandbox platform team will…
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VR Utilization

The Metaverse: Opportunity for the Business World

The Metaverse is a Transformational Opportunity for the Business World I first wrote the word metaverse on a whiteboard in October 2017. Wrapping up a multi-hour design session, we were searching for a word to describe a new mindset and approach to enterprise software that answered the question, “How should one build a modern customer…
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VR Employee Soft Skills

The Corporate Hitchhiker's Guide to the Metaverse

The Corporate Hitchhiker’s Guide to the Metaverse It has taken 30 years since the term was coined in 1992, but big money has now moved into the metaverse—accompanied by big hype. Facebook, which changed its name to Meta Platforms, has promised to invest $10 billion in its Reality Labs operation this year. Microsoft is making…
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AR - New Skills

Augmented Reality Is Ready and Open for Business

Augmented Reality Is Ready and Open for Business Today, an increasing number of companies seek to implement digital transformation programs to drive higher growth, productivity, profitability, and customer satisfaction. The ongoing COVID-19 crisis has accelerated the need for investments that will enable companies to become efficient and resilient. One technology that these programs should consider…
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The Economist

After the Smartphone

In Silicon Valley the search is on for the next big tech platform. Learn more
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The Economist

Seeing and Believing

Tech firms are betting that “extended reality” glasses could be the next big product – and perhaps the next big platform. Learn more
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Virtual reality holiday party

How Brands Are Using the Metaverse to Reinvent the Holiday Seasons

How Brands Are Using the Metaverse to Reinvent the Holiday Seasons How are brands re-inventing their approach to fit with our expectations of a NFT, VR and AR meta-holiday? What are they doing to stand out? From AR to VR to the metaverse to NFTs, brands are doing all they can to be the go-to…
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VR Utilization

VR Leveraged in Digital Communities Enhance Customer Engagement

Our forward-thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are integrated tightly with your CRM system and data management platform leveraging VR, AR, and other emerging technologies to support and engage customers. Read the rest of the article.
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Scaled Home Depot Project Color App In Room

A Game-Changing Tool for Sales, Marketing and Customer Service

VR/AR has established itself as the most disruptive technology for the next decade.  Best-in-class companies are embracing these technologies to provide unforgettable customer experiences, convenience, and support in our digital world.  Among thought leaders in multiple industries, applying VR/AR to sales and marketing is the norm today. Read this article.
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Forbes

Why Corporate America Needs A Metaverse Investigator

We all know that the tech buzzword of the day is the Metaverse. Of course, there are many views about what the Metaverse is and should be in concept. However, it is really about a virtual world where people can play immersive games, create their own “personal” virtual worlds and eventually even shop and do…
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Virtual Reality Hero

Seeking New Realities

When people hear about virtual reality (VR) or augmented reality (AR), they often think of entertainment. But the real momentum for VR and its companions AR and mixed reality (XR) for yet-unknown variants, is in enterprise applications with projects in health/medicine, finance, defense, architecture/engineering and education. Read the rest of the article.
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Forbes

How AR Glasses Could Benefit The Blind

When we think about AR glasses, we mostly think of them as smart glasses that can view our real-world environment and then super-impose data, information, and enhanced images about objects we are seeing in and around us. It allows a person to ask the device to read the specific text a person wants to hear-…
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Metaverse Changes Enterprise

7 ways the metaverse will change the enterprise

A buzzword among tech buffs, the metaverse can be summarized as a natural evolution of the internet where a network of persistent digital spaces will be populated by people (as digital avatars) hanging out, making a living, and claiming ownership of their digital belongings. Read the rest of the article.
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Metaverse User Wearing a Headset

The f(x) = e^x | How the metaverse will revolutionize shopping

As we step into the metaverse, the next iteration of the internet will create an entirely new channel for brands to connect with their consumers. Where the internet ushered in the eCommerce era, the metaverse will start the iCommerce era, and many brands are already exploring creating unique experiences in the metaverse. This new channel…
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Digital transformation_hand reaching out

Getting Started with Digital Transformation

IoT, 5G, AI, VR. It seems like everyone is throwing around acronyms to describe technology and digital transformation, and it is hard to know what to focus on and what you can ignore. You suspect that your business may be falling behind in how you utilize emerging technologies. Yet, other companies use technology to attract,…
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online customer communities

3 Customer Insights Using Online Customer Communities

By Barton Goldenberg Private Online Customer Communities are one of the most insight-rich sources of customer feedback. Whether interacting with each other, with associates from your organization or simply leaving product reviews or comments, the customer conversations are real and unguided. They provide tremendous insight on many aspects of your business from product design and…
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Scaled Home Depot Project Color App In Room

VR/AR For Sales, Marketing and Customer Service

By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon.  They just received private equity funding to expand their blueberry operations globally.  Customer X has never done business globally and is keen to learn global best practices from their blueberry supplier, a global leader delivering the industry’s best…
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digital customer communities

Customer Engagement Using Digital Customer Communities

By Barton Goldenberg Digital customer communities create a dynamic customer engagement solution. These communities give your customers a place to share insight, collaborate, advocate for your products or services, and even make purchases. A customer community will let your customers connect with those just like them, with similar interests. Use Case #1: Deepen Customer Engagement …
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digital customer communities

5 Sales Use Cases For Using Digital Customer Communities

By Barton Goldenberg Digital Customer Communities are transforming the sales environment by having the capability to drive more sales for your business by connecting employees together from different branches, within your distributors, suppliers, or resellers. Digital Customer Communities have the capability to provide world-class services by connecting customers together and giving replies to each of…
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man playing virtual reality with Microsoft hololens

ISM Announces its New Augmented Reality/Virtual Reality Strategy & Implementation Practice

Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030. Largest initial VR/AR applications will be in training & education,…
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digital hotel

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to…
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To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

Three process pillars must be in place to steady your system Given that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change…
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Virtual Reality manufacturing

New Virtual Reality and Augmented Reality Strategy & Implementation Practice

    Press Release (for immediate release) February 8, 2020 Bethesda, Maryland ISM Announces its New Virtual Reality and Augmented Reality Strategy & Implementation Practice   Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade.  Worldwide spending on VR/AR is forecasted to accelerate out of the COVID-19 pandemic,…
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man playing virtual reality with Microsoft hololens

VR Leveraged in Digital Customer Communities Enhance Customer Engagement

Our forward-thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform leveraging VR, AR, and other emerging technologies to support and engage customers. We like…
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digital customer community

Top 10 Reasons Why Companies are Turning To ISM To Build Their 'Digital Customer Community'

Below the top 10 reasons why companies are turning to ISM to build their Digital Customer Community.   Digital Customer Communities typically are private online digital communities that: Nurture Leads & Grow Sales Achieve Superior Customer Support Deepen Customer Insight & Engagement Increase Customer Satisfaction & Loyalty #10:      Digital Customer Communities allow you to leverage any customer…
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Shore Up Your CRM Foundation

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…
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Connecting Employees Partners Customers

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are the top three ways companies are adjusting: LEVERAGING HOLISTIC CUSTOMER PROFILES WITHIN…
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Shore Up Your CRM Foundation

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…
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online communities

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…
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digital transformation

CRM's Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy…
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How Big Data and AI Will Work Together?

By John Chan Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of AI applications is contingent on the big data input. AI is now assisting organizations towards utilizing their data as a means of influencing organizational decision-making with previously thought-to-be unfeasible methodologies. Glenn Gruber, a Senior Digital Strategist…
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Data Analytics Case Studies

"Pillars" of Customer Engagement

The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch points. This has huge implications for initiating and maintaining engagement with customers and prospects as they move throughout the buying cycle. It is important for…
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Technology alone is not the answer…

There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the tools to unlock this value. But by far the most important reason is a failure of the executive team to appreciate that technology alone is…
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Omni-channel marketing

Contextual Relevance: Do's and Don'ts – Part 2

Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your brand without identifying themselves. Using contextual relevance to gather new prospects Existing customers are always easiest to target. That is because we have the most information on them, which helps to create relevant messages and enables…
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Omni-channel marketing

Contextual Relevance: Do's and Don'ts – Part 1

Contextual relevance – the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the key to capturing and retaining customers in today’s omni-channel, digitally-connected marketplace. This particular blog post will offer some examples to illustrate its value. Contextual relevance…
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A Solid Data Foundation

More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data can deliver increased…
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Contextual Relevance

Contextual Relevance is critical to capturing customers

More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find you with timely messaging that’s relevant to wherever they happen to be in the buying cycle. This isn’t easy in today’s digital world, where customer…
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Contextual Relevance

Contextual Relevance: The right message, in the right place, at the right time

Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey. This is much…
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Data Analytics Excellence

Transforming Customer Data into Value

Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts call for 80 billion devices and 180 zettabytes of data, respectively.  The amount of data available to help you better understand your customers and their interactions with your brand(s) is greater than ever, and it will…
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digital communities

Branded Digital Customer Communities Why You Should Consider One and How to Get Started

By Kathy Barton A branded digital customer community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and camaraderie. Some of these…
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knowledge communities

Knowledge Communities Expanding the Horizons of Knowledge Management

By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be limited to what is known as explicit knowledge. This is information that’s easily written down, captured and stored in documents and databases. It’s really more…
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customer engagement

Customer Engagement Has a New Destination: The Digital Customer Community

With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end customers than to invite them to your “digital customer community.” This concept is made possible by the social media community software available in today’s market, a powerful tool that allows…
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AI

How AI is Impacting CRM (Already)

Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca-Cola created Cherry Sprite as a new flavor after monitoring data collected from “smart” self-service…
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Digital Transformation Effort

5 Building Blocks for Digital Transformation

Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four percent of B2B buyers conduct online research before making a purchase. Companies like Amazon and Alibaba continue to raise the bar, forcing every company to rethink its digital strategy. No wonder 89 percent of executives say…
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digital communities

Private Digital Customer Communities: Your Best Lead Nurturing Platform

By Barton Goldenberg How well does your company nurture its sales leads?  Prospects at all stages of the buying journey are interacting with your brand.  They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they progress down the sales funnel…
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Digital Business Strategy

6 Steps for Creating and Leveraging a Digital Assessment

Here is the digital dilemma captured in two sets of statistics: Eighty-nine percent of executives believe digitization will disrupt their business in 2019, yet less than 33 percent of executives believe their digital strategy is correct; meanwhile, spending on digital transformation initiatives will exceed $2 trillion in 2019, yet fewer than 85 percent of digital…
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ISM Knowledge Communities

Support Communities: Transforming Customer Support

Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer. Traditional, siloed support solutions usually have a narrow intended audience, scope & function. They also are often constrained by time, geography or language. In response, many companies are…
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AI in CRM

How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)

By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca Cola created Cherry Sprite as a new…
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sales process excellence

Sales Process Excellence

by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions, technology, and social norms are constantly changing. Thus, the need for companies to continuously evolve their businesses and business processes to meet new conditions. Yet, process development can be complex, time-consuming and overwhelming to many organizations.…
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AI in writing

The Impact of AI on CRM and Digital Transformation

By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a Digital Transformation that will impact all aspects of businesses worldwide. At present, AI is providing a major influence in the marketplace as the Gartner Group stated that by the end of 2018, 20% of business content…
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digital assessment

Digital Assessment Sharing Best Practices

One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy.  They had recently expanded their number of distributors and felt it was time to assess both their distributors’ marketing effectiveness and how distributors could increasingly leverage digital strategies to enhance their marketing efforts…
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Digital Business Strategy

Assessing Digital Sales Strategy

While most global oil and gas industry companies are leaders in petroleum and related engineering, few oil and gas companies lead the pack in terms of customer strategy or the use of technology to drive customer engagement.  For one of ISM’s global, oil field services customers, we were tasked with assessing their current digital sales…
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Request a Digital Assessment

6 Steps in Digital Assessment Process

The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct.  Spending on Digital Transformation initiatives will exceed $2 trillion in 2019, yet > 85% of digital transformation initiatives fail to deliver expected results. How to overcome the digital dilemma?  Best-in-class…
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digital customer experience

Achieving World-Class Status NPS: Digital Initiative Success

Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure rate. What if your staff had a clear digital initiative road map on how to break down the initiative into bite-size pieces and applies a…
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online communities

Digital Customer Communities – The New Era Of Private Online Communities

Discover the new era in private online communities. By Barton Goldenberg With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end-customers than to invite them into your ‘digital customer communities’. This concept is made possible by the powerful social media…
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components of digital transformation

5 Components of Digital Transformation

by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less than 1/3 of these executives believe that their digital strategy is correct, and only 21% believe the right people are setting their digital strategy. What…
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ISM Digital Transformation

Digital Transformation Building Blocks Part 2

by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…
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Ways to Increase Customer Engagement

Proven Ways to Increase Customer Engagement

By Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas concerning proven methods of increasing customer engagement Customer engagement is very important to a business’s overall success. As a business owner, it is paramount to have your customers engaged with your brand as much as possible. This is because…
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ISM Digital Transformation

A Digital Transformation Framework Part 1

In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…
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components of digital transformation

Digital Transformation: Getting it Right!

69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and Alibaba continue to raise the bar forcing every company to rethink their digital strategy. Companies such as Airbnb and VRBO continue to wreak havoc in…
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Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!

By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are overwhelmed by the volume. Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The amount of data only grows with…
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CRM Magazine Articles by Barton

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment. Read this article as I examine three case studies on using data analytics to deepen customer engagement. View…
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CIO Review Award Certificate

ISM, One of the 10 Most Promising Digital Experience Consulting Companies in 2018

  Jan. 8, 2019 Press Releases BETHESDA, MD, Jan. 8, 2019 — ISM has been recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018. ISM was awarded by CIOReview Magazine, for their contributions to in customer digital engagement strategy. For more than three decades, ISM has pioneered the design and…
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3 Data Analytics Trends Impacting 2019

By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year.  The data only grows with billions of phones, sensors, payment systems, and other Internet of Things (IoT) devices added every day.  By 2025, forecasts call for 80 billion devices producing a staggering 180 zettabytes of data.  The industry leaders…
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Top 10 Digital Experience Award

CIO Review Magazine – Digital Transformation Of Your Business Strategy

ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine.  In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM’s President Barton Goldenberg is interviewed by CIO Review Magazine.  Attached is the featured…
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Data & Analytics

Data and Analytics is Disrupting Industries and Building New Ecosystems

By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed.  To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in both online and offline environments. A strong data…
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Data Analytics Excellence

Data Analytics: Case Studies of Success

by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data per year. In the next five years, the number of connected devices will increase eightfold, while the amount of data they produce will increase a staggering 22 times. This trend will only accelerate over time. Organizations…
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Data Analytics Case Studies

Using Data Analytics to Deepen Customer Engagement

by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason.  In today’s digital marketplace, the nature of the game has changed. The traditional sales model of cold calls, followed by lead qualification and product demos, is now complemented by social networks, online engagement, and education. It is the…
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Social Media Communities

Branded Digital Customer Communities Why You Should Consider One and How to Get Started

By Kathy Barton A branded social media community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and comradery. Some of these…
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CRM Magazine Articles by Barton

CRM Magazine – 5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the…
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Identity resolution

The 4 Key Components of Identity Resolution

by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands across many devices and touchpoints.  Sometimes these individuals are well-identified, such as when they make a purchase, contact a call center or complete an online form.  At other times, contacts are anonymous, as when browsing a…
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Identity resolution

Identity Resolution – The Key to Knowing Your Customers in the Digital Age

by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of touch points. This is the new normal, and the amount and complexity of digital information will only grow in the future. At the same time, potentially-available customer data already exceeds the ability of most organizations to…
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Private Social Media Communities

Private Digital Customer Communities: Your Best Lead Nurturing Platform

By Barton Goldenberg How well does your company nurture its sales leads?  Prospects at all stages of the buying journey are interacting with your brand.  They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they progress down the sales funnel…
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Private Social Media Communities

Private Digital Customer Communities Support Will Never Be the Same

By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer. Traditional, siloed support solutions usually have a narrow intended audience, scope & function. They also are often constrained by time, geography or language. In response,…
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Knowledge Management Communities

Knowledge Communities Expanding the Horizons of Knowledge Management

By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be limited to what is known as explicit knowledge. This is information that’s easily written down, captured and stored in documents and databases. It’s really more…
Read More
IoT Hospitality

The Positive and Negative Effects of IoT in Hospitality

by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive and negative effects of IoT in Hospitality. Imagine our everyday objects interacting with each other via the internet. That’s the Internet of Things (IoT) in its simplest form. According to Forbes, “The Internet of Things is the network of…
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Digital Ecosystems

Digital Ecosystems Will Recast the Global Economy

By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…
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Digital Transformation Effort

A Recommended Approach for a Digital Transformation Effort

By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach.  They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…
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CRM Magazine Articles by Barton

CRM Magazine – Customer Success Takes Engagement to the Next Level

It should come as no surprise that there is confusion over what is meant by “customer success” and how exactly to apply this new approach to your day-to-day business. Like other paradigm shifts, it will take time for customer success to become mainstream. Let’s take a brief look at these paradigm shifts. View the full…
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4 Big Barriers to an Integrated Customer-Centric Strategy

by Barton Goldenberg The key, as always, is data—and how you use it I attended an alumni course at my alma mater, the Wharton School, titled “Customer Centricity.” We played a simulation game where each group implemented a variety of sales, marketing, and service activities with the goal of maximizing customer value over time. When…
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Digital Customer Experience

Designing Digital Customer Experience Initiative Strategies

By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer value as a means of prospering in the future. However, management cannot simply deliver customer value by fine-tuning their customer touchpoints. Rather, management must set up a connected Web of services and business functionalities to acclimate…
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Digital Business Strategy

The Advantages of Digital Business Strategies

By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89% of business executives surveyed foresee that digital technologies will have a tremendous impact on their business within the near future. Digital technologies have already had a huge effect on some industries as illustrated by the examples…
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measuring success

The Evolution of Customer Success – From Churn to Customer Value

By Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to increase retention by helping customers derive more value from their products and services. These companies soon discovered that their efforts, initially targeted at “stopping the bleeding,” could be extended to their entire customer base. This proactive…
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digital transformation

The Digital Transformation of Business

By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change is the impact of digital technology. Digital technology is altering the undercurrents of the marketplace and the rapidity of how organizations to respond to changes in the market. Simultaneously, digital technologies have changed how people research,…
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Marketing Campaign Template

Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?

By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option of using templates vs. custom layouts for marketing campaigns. To have a successful marketing campaign, there are plenty of important decisions to make along the way. From narrowing down and defining a target audience, deciding how…
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Customer Success

Customer Success: A Company-wide Commitment to the Customer

By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more than creating a new team of Customer Success Managers, giving them access to existing data and processes, calling them accountable and calling it a day.…
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Target Audience Effort

Six Secrets to Wooing Your Target Audience

By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets to wooing your target audience. Many marketers consider the target audience to be the most important component of a marketing campaign. Whether it is traditional or digital advertising, no marketing method, including direct mail marketing will…
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Customer Success

Customer Success Strategies: From Churn to Customer Value

by Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to increase retention by helping customers derive more value from their products and services. These companies soon discovered that their efforts, initially targeted at “stopping the bleeding,” could be extended to their entire customer base. This proactive…
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Customer Success

Customer Success: A Company-wide Commitment

by Barton Goldenberg Effective Customer Success Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more than creating a new team of Customer Success Managers, giving them access to existing data and processes, calling them accountable and calling…
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Customer Success

Customer Success – Sustainable Proven Value

by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional offers aimed at driving sales – is no longer effective. Features are easy to copy and offers are easy to match. Many companies have realized…
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Customer Success

Customer Success – Customer and Company Sustainable Proven Value

by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional offers aimed at driving sales – is no longer effective. Features are easy to copy and offers are easy to match. Many companies know it…
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Customer Experience

CXM: Give Your Customers the Experiences They Want

By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over the past year or so, I’ve focused on the necessity of having an integrated customer-centric strategy to survive in the digital age. Such a strategy is built upon various pillars of engagement, including traditional media, social…
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Taking Customer Engagement to the Next Level: 'Customer Success'

Overheard from 5 participants attending a recent high-tech conference in Silicon Valley: Participant #1:            “You’ve got to get onto the Customer Success bandwagon; it is what all great companies subscribe to.” Participant #2:            “What exactly is meant by Customer Success?” Participant #3:            “I think it is a new term that one of the valley’s high-tech…
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Benefits of CRM

The Benefits of CRM

By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…
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Internet of Things Retail Options

Internet of Things Options for Retailers

By Barton Goldenberg Concerning the Internet of Things options for retailers: At present, there is no one company that can create a single comprehensive Internet of Things (IoT) solution for retailers.  IoT equipment manufacturers can put the IoT sensors together, while the IoT integrators must integrate the IoT equipment into a huge IoT ecosystem.  Organizations…
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internet of things retail benefits

Retail Internet of Things Benefits & Risks

By Barton Goldenberg There are various retail Internet of Things (IoT) benefits and risks that retailers will encounter before, during and after implementation. The IoT is not a one-size fits all solution as all retailers need to segment their customer base carefully and be differential whenever a high-touch approach is required and when low-touch approach…
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Internet of Things Retail Observations

Key Internet of Things Retail Observations

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From my analysis of the IoT retail marketplace, here are my key observations concerning IoT for retail: The need for best-in-class retailers to survive in the current digital deluge environment and…
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internet of things retail benefits

Internet of Things Retail Case Studies

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the IoT retail marketplace, here are four key retail IoT case studies that demonstrate major retailers’ efforts to thrive in the new IoT business environment: Rebecca Minkoff…
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internet of things retail benefits

Key Retail Internet of Things Applications of the Future

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the retail IoT market, here are the four key retail IoT applications that will be critical for retailers in their efforts to thrive in the changing business…
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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…
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CRM System

How to Make the Most Out of Your CRM System

By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…
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Contextual Relevance

Find Me, Know Me, Delight Me: Why 'Contextual Relevance'sIs Critical

By Barton Goldenberg MORE THAN 70 percent of today’s customers make their buying decision without speaking to anyone from a company’s sales or customer service departments. So securing a sale increasingly means serving up relevant information to the right person at the right time—their way, not yours—during their buying window. It’s no easy task in…
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internet of things retail benefits

The Impact of the Internet of Things on the Global Retail Market

By Barton Goldenberg ISM predicts that the biggest impact of the Internet of Things (IoT) will be in the global retail market as according to the 2016 McKinsey Global Institute report, IoT is forecasted to have a total economic impact of between $3.9 and $11 trillion a year by 2025, including $410 billion to $1.2…
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Customer Data

Transforming Customer Data into Value

By Barton Goldenberg More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data…
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Marketing Plan

What You Should Be Including in Your 2018 Marketing Plan

By Nick Rojas Your marketing plan is one of the most important strategic documents your company can have. It should help you reach your target audience effectively, engage them, and create a demand for your products or services. A successful entrepreneur should think about their marketing plan the same way a chess champion thinks about…
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Internet of Things People Process Technology

How to Address Internet of Things' People, Process & Technology Issues?

By Barton Goldenberg When a new technology like the Internet of Things arrives on the scene, I find it helpful to ask this question: “What are the people, process and technology issues that need to be overcome in order to fully exploit this new technology?”  Below are my current observations. ‘People’ Issues Providing necessary training…
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Internet of Things Customer Service

The Internet of Thing's Customer Service Challenges and Big Data impact

By Barton Goldenberg 1. What are the Internet of Thing’s resulting customer service challenges? The resulting customer service challenges include: New Contact Center support requirements: I foresee the Contact Centers of the future offering support across most if not all channels – including telephone, Web, SMS messaging, Social Media, Internet of Things – that feed…
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Internet of Things

Key Questions Regarding the Future of the Internet of Things

By Barton Goldenberg As with any new technology, there are plenty of questions that need to be asked by the management of every organization considering implementing the innovative technology.  Here are three key questions concerning the Internet of Things and my initial responses to each question. 1) Is there a sustainable driving force behind the…
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CRM Strategy & Implementation

Why Your Business Needs a Mobile CRM Strategy

By Nick Rojas Like everything in life, good business is strengthened by good relationships. Having as close a relationship with your customers as possible will only work to further improve sales. Taking the extra information, you know about them and their needs into account allows for success that might not have come otherwise. To aid…
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Beacon Retail

Connecting Merchants with Customers

By Barton Goldenberg Here are two significant Internet of Things technologies that are impacting merchant–customer relationships: 1. A Beacon is a very small transmitting radio that sends relevant information to a desired location.  Beacons utilize Bluetooth Low Energy technology, which is a wireless technology standard for exchanging data efficiently over short distances from fixed and…
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eCommerce Brand

How Your eCommerce Brand Can Boost Your Customer Experience

By Ronald L. Dod For this week, ISM will feature a Guest Blog Post from Ronald L. Dod concerning how your eCommerce brand can boost your customer experience. Description: Discover ways to boost your eCommerce customer experience and have a more successful eCommerce store. We often hear about user experience (UX), but the term customer experience…
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Cloud Computing

Top Five Cloud Computing Mistakes to Avoid or Risk Damaging Your Business

By Gloria Kopp For this week, ISM will feature a Guest Blog Post from Gloria Kopp concerning the Top 5 Cloud Computing Mistakes made by businesses. If you have streamlined your business to the cloud, you will already be seeing the outstanding benefits of being able to access everything from everywhere. It can be hugely…
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Internet of Things

The Internet of Things

By Barton Goldenberg Closely related to the Internet of Everything is the ‘Internet of Things’ (IoT), which can be defined as any natural or man-made object that is embedded with sensors that are assigned an Internet address and that transfers data coming from the sensors by connecting wirelessly via the Internet to servers located in…
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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.
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CRM button on keyboard

Beauty Companies CRM: Getting Close to Consumers

Barton Goldenberg discusses how beauty companies can do better at CRM… View the full article here.
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Internet of Everything

The Internet of Everything

By Barton Goldenberg In the future, most if not all of an organization’s products and services will be connected to the Internet.  These connections form a key part of the Internet of Everything and its more important counterpart the Internet of Things.  But before I get ahead of myself, let’s start with the definition of…
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Social Media for Franchises

Best Practices For Franchises on Social Media

By Nick Rojas For this week, ISM will feature a another Guest Blog Post from Nick Rojas concerning Social Media practices for franchises. Some brands have become synonymous their product/service. Examples are saying you’re going to “Google” something instead of use a search engine, or grab some “Kleenex” instead of just tissue. Of course, this…
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Channel Optimization

Key Channel Optimization Challenges

By Barton Goldenberg Any organization wishing to be around in 10 years will have to execute a sound channel optimization strategy.  That strategy must answer at least these two questions: (1) Is the organization optimizing channel partner integration, the channels that their customers use, or both? and (2) How is the organization accommodating multi-channel optimization?…
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Channel Optimization Processes

Optimizing Channels Via Integrated Processes and Technology

By Barton Goldenberg A second key component of channel optimization is optimizing each selected channel – see diagram above – through the use of integrated processes and technology. (The first key component is achieving a balance between fulfilling each customer’s desired channel preferences versus achieving the organization’s desire to secure the lowest cost-to-serve channel option…
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Channel Optimization Challenges

Organizational Channel Optimization Challenges

By Barton Goldenberg To succeed at channel optimization, organizational management must overcome the challenges of finding the right balance between delivering desired customer channel preferences while simultaneously driving customers to the lowest cost-to-serve channel that is acceptable to them. The key challenge for organizations is to find the right balance between delivering desired customer channel…
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Channel Preference Optimization Diagram

The Importance of Channel Optimization Towards Profitability

By Barton Goldenberg All organizations at one time or another have dealt with happy and unhappy customers, profitable and unprofitable customers as well as ‘high maintenance’ and ‘low maintenance’ customers.  What if an organization had a magic wand and could optimize the channel(s) that each of their customers uses such that each customer gets to…
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CRM Magazine Articles by Barton

CRM Magazine – Contextual Relevance Is Critical to Capturing Customers

Customers want information relevant to them, served up their way… View the full article here.
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Quotable

5 Steps to a More Effective Channel Partner Relationship

Working with a channel sales partner is a unique relationship. Barton shares a few ways to stand out from the crowd, build your relationship, and sell more effectively with channel partners, in this article from Salesforce’s Quotable blog.
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Data Analytics

The Impact of Data Anaytics on Customer Strategies

By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way that organizations manage their customer relationships and customer engagements.  Best-in-class organizations have already concluded that to be successful, data analytics must be tightly integrated into their Social CRM application.  Concerning the impact of Data Analytics on…
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Data-Driven Decision-Making

The Components of Effective, Data-Driven Decision-Making

By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data analytics is no slam-dunk.  The following seven requirements need to be in place as the key components of effective data driven decision making: Data Analytics Strategy & Goals:  Why is the organization embarking on a Data…
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Big Data

Applying Big Data Analysis Successfully within the Business Environment

By Barton Goldenberg Let’s briefly examine how a few organizations are applying Big Data analysis and insight to work. • A major insurance company’s automobile division determined some time ago that to accurately assess the risk associated with insuring an individual’s car, they needed more than the traditional demographic variables like age, sex, location of…
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Big Data

The Growth of Big Data Analytics & Insight

By Barton Goldenberg The term “Big Data” refers to ‘data-driven, tactical decision-making derived from large data volumes coming from a variety of sources (e.g., transactional, Social Media, mobile devices, electronic transactions, etc.).’ The growth in Big Data over the past few years has been explosive.  At the end of 2016, this growth of Big Data…
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Gamification

The Overall Impact of Gamification on Social CRM

By Barton Goldenberg Gamification is all about organizations applying social technology to time-tested, motivational methods.   Millennials love to play games – they grew up playing them.  Gamification within a business setting can help motivate Millennial employees and customers to perform certain activities within their Social CRM system. Here is a primary list of exemplary ways…
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Customer Retention

Could Customer Retention Be Your Biggest Opportunity This Year?

By Monika Götzmann For this week, ISM will feature a Guest Blog Post from Monika Götzmann concerning Customer Retention. When it comes to improving the performance of a business, the priority is often to increase the number of sales made and when attempting to do so, many companies place a focus on branching out and attracting new…
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Gamification Business Results

Game On!

By Barton Goldenberg Gamification applications are receiving a lot of attention in the current marketplace, and I am 100% certain that they will continue to grow significantly in the future.  In 2010, there were 500 results for Google searches for “Gamification.”  Today there are 7.6 million results.  In 2013, businesses spent $242 million on Gamification…
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Artificial Intelligence Proliferation

How to Use Artificial Intelligence To Improve Customer Acquisition

By Nick Rojas For this week, ISM will feature a another Guest Blog Post from Nick Rojas concerning Artificial Intelligence. Digital marketing has revolutionized customer acquisition in several ways. On the one hand, it has provided a wealth of new tools to help marketers engage prospective buyers and drive them into their purchasing funnels. On…
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CRM Magazine Articles by Barton

CRM Magazine – Four Big Barriers to an Integrated Customer-Centric Strategy

Learn how to identify the top four challenges for a path of an integrated customer-centric strategy… View the full article here.
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CRM Magazine Articles by Barton

CRM Magazine – Customer Experience Management: Give Your Customers the Experiences They Want

Customer experience management needs to be at the vanguard of your strategy… View the full article here.
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Gamification

Gamification Organizational Benefits

By Barton Goldenberg In my previous Gamification – related blog post, I discussed how Gamification can benefit an organization for its Social CRM efforts. Now, I will describe two additional examples of how Gamification can benefit an organization towards employee satisfaction and customer relations. Lower Contact Center agent turnover In general, Contact Centers are staffed…
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Servitization Salesforce talks to Barton Goldenberg

Close Relations – Servitization

Barton Goldenberg discusses three critical customer relationship agendas for manufacturers embracing servitization… View the full article here.
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Artificial Intelligence

The Importance of Artificial Intelligence for a Digital Marketing Strategy

By Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas. If you’re serious about upgrading your digital marketing strategy for the foreseeable future, you’re going to want to take advantage of one very important asset: Artificial Intelligence (AI) might have been a theory in the 20th century, but in…
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gamification

The Benefits of Gamification for Social CRM

By Barton Goldenberg Gamification is defined as: The use of applying game-like elements to non-game environments to influence behavior. The integration of game mechanics into a Website, Social Media community, campaign or application in order to drive engagement. Gamification allows an organization to benefit from the adoption of psychology techniques to motivate people to perform…
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impact of mobile social crm

The Impact of Mobility on Social CRM

By Barton Goldenberg The key impact of mobility on Social CRM will be the ability of businesses and customers to use mobile devices to engage with Social CRM applications. As millennials become an increasingly important part of the workforce, their ‘always on, always connected’ approach to everything they do will require Social CRM information to…
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mobile social crm

The Increasing Market Adoption of Mobile Social CRM

By Barton Goldenberg What is the most important business application that one can have on a mobile device?  By 2018, I believe this application will be Mobile Social CRM. (Social CRM functionality accessed on a mobile device) Four key reasons are driving increasing market adoption of mobile Social CRM: Reason #1: Mobile Devices The almost-universal…
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Millennials

The Impact of Millennials on the Mobile Marketplace

By Barton Goldenberg Anyone with teenagers knows that the world’s 3 billion Millennials (born since 1985 and also known as ‘Generation Y’) are obsessed with being ‘always on, always connected’ to the Internet and to their friends.  The Millennial generation currently accounts for 45% of world population. 50% of Millennials perform research via the Web…
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Social Graph Tools

Leveraging Social Graph Tools – Case Study

By Barton Goldenberg In my previous post, I discussed how a hypothetical hotel chain effectively used Social CRM to accurately target a so-called “customer of the future,” Debbie Jones, and her friends. Now let’s take our leveraging Social Graph Tools Case Study a step further, as the chain, which we’re calling Happy Hotels, purchases a…
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social CRM Case Study

What Social CRM Looks Like A Case Study

By Barton Goldenberg As consumers increasingly adopt Social Media as part of their lifestyle, organizations must ask, “Can we afford not to connect with potential customers in the way that they expect to be communicated with?”  The answer seems clear: Social Media will meaningfully change the way that organizations market, sell and service their customers. …
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Social CRM Book

Developing a Social CRM Security Policy

By Barton Goldenberg In previous posts, I outlined various security risks associated with Social CRM installations, all pointing to the importance of developing an appropriate Social CRM security policy. Since no one technology or process can provide total security, the aim is to develop a defense through an in-depth Social CRM security policy. Securing a…
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Happy Holidays - ISM

Happy Holidays From ISM!

By Barton Goldenberg I hope you are enjoying the holidays with friends, family and co-workers alike. During 2016, ISM pioneered the important new concept of Integrated Customer-Centric Strategy, and I had the pleasure of presenting it at several conferences and company events around the country. Throughout the year, we have helped clients thrive in the…
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social crm

Social CRM Systems and Software Security Risks

By Barton Goldenberg A major risk to the Social CRM enterprise resides on an organization’s employees’ PCs, laptops and mobile devices.  Malicious code can take many forms: a computer virus, a “Trojan”, or active content like Java and ActiveX programs. Excellent anti-virus protection tools exist and should be implemented by all organizations, but they must…
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Social CRM Book

Human Factors in Social CRM Security

By Barton Goldenberg At least from a security perspective, the people in an organization are its weakest link.  Anyone, from customer service representatives in the contact center to sales executives equipped with laptops, can inadvertently—or intentionally—create a security breach.  And one aspect of human behavior is a given: with enough effort, it is easy to…
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social crm

Assessing Security Risks in Social CRM

By Barton Goldenberg The growth of Social CRM is exposing organizations to more risk than ever before. Social Media communities open the organization to all kinds of new exposure. Threats can come from hardware, software, operating systems, middleware, networks and elsewhere. Minimizing security risk for Social CRM is just as important as for other applications…
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negotiate with clients

Guest Blog: How to Negotiate With Clients You Can't Afford To Lose

By Nick Rojas Every company has those few clients that we treat as high value accounts. You know you can’t lose them, and they know it too. Clients that know their value often ask for lower prices. They feel, and sometimes rightly so, that they have exceptional negotiating power. In fact, we’ll even say that…
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CRM Magazine Articles by Barton

CRM Magazine – Data Onboarding

A new technology links customers’ online and offline data, giving you a single, comprehensive view… View the full article here.
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Customer Engagement

Customer Engagement: A Key Technology Challenge

By Barton Goldenberg A key aspect of Customer Engagement involves leveraging social insights stored in the customer profile and elsewhere within a Social CRM application to engage with customers or prospects via their preferred channel(s).  For example, if a customer engages with your organization via Twitter, you will want to reply to the customer the…
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social crm

Key Technology Challenges in Social CRM Initiatives

By Barton Goldenberg As I mentioned in my previous post, the technology issues involved in Social CRM initiatives are extremely complex. This is, in part, due to the ever-expanding number of technical options in the marketplace. I also described two distinct software vendor camps competing for Social CRM business: 1) dedicated Social Media platform vendors…
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CRM Magazine Articles by Barton

CRM Magazine – 4 Digital Strategy Journeys

A digital strategy – with CRM as the core–is mandatory for all companies wishing to survive the digital future… View the full article here.
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social crm

Dealing with Social CRM Vendors

By Barton Goldenberg Within any technology implementation, people and process issues will have the greatest impact on the ultimate success of the project. Still, at some point, one or more new pieces of technology will need to be purchased and installed. The issues around this are highly complex, given the ever-expanding number of options in…
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Social Media Initiative

Motivation & Passion: Key to Any Social Media Initiative

By Barton Goldenberg Thriving Digital Customer Communities are driven by the active and engaged participation of their members. For private, branded communities tied to a particular organization, this necessarily involves participation from the organization’s employees. Such communities function best when in-house participants are motivated and passionate about the organization, its brand(s) and its products. I…
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social media communities

Digital Customer Communities Take Time

By Barton Goldenberg Nearly all organizations underestimate the time and effort required to execute successful Digital Customer Communities.  For example: Setting up a content calendar for the community takes a lot of time and commitment from others.  Do they have this time?  Will they make this commitment? Experienced bloggers will confirm that it always takes…
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social media policy

Social Media Policy Recommendations

By Barton Goldenberg Last time I wrote about the importance of creating Social Media policies to govern employee activities on Social Media. I will now discuss my Social Media policy recommendations. Here are three Social Media policy best practices that every organization should keep in mind: Legislate: Effective Social Media policies make clear to employees…
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social media policy

Social Media Best Practices – Creating and Adhering to Social Media Policies

By Barton Goldenberg Given the importance of getting the Social Media component right in a Social CRM initiative, I want to focus this post on best ‘people’ practices for an organization’s Social Media effort.  Thus includes Creating and Adhering to Social Media Policies. Any organization that is active in Social Media should put in place…
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Comprehensive Systems Administration

Comprehensive Systems Administration

By Barton Goldenberg In my previous blog posts, I discussed effective training and a responsive help desk, the first two out of the three components that will assist in determining the long-term success of any Social CRM implementation. Here I will discuss the third component: Comprehensive Systems Administration. In most organizations, a systems administrator is…
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social crm help desk

A Responsive Social CRM Help Desk

By Barton Goldenberg In my previous blog post, I discussed effective training, the first of the three components that will assist in determining the long-term success of any Social CRM implementation. Here I will discuss the crucial element of a help desk for a Social CRM initiative. A Responsive Help Desk Every Social CRM system…
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social crm training

Effective Training For Social CRM

By Barton Goldenberg To ensure high user adoption of Social CRM systems, as well as happy and engaged users, the following three components are required: Effective Social CRM training A Responsive Help Desk Comprehensive systems administration These three components often determine the long-term success of any Social CRM implementation.  In this blog post, we will…
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social crm

How to Secure People Success for a Social CRM Initiative?

By Barton Goldenberg Here are five ways to that will help every organization address and hopefully overcome the inevitable Social CRM – related people issues that challenge every Social CRM initiative. Announce Social CRM Efforts Internally The launch of a Social CRM initiative should be done with great pride and care.  Many people in the…
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social crm

Social CRM People Component Success Case Studies

By Barton Goldenberg In my previous blog post, I provided an example of a Social CRM implementation in which people issues led to the derailment of the implementation. Here, I will provide two examples of a Social CRM implementation in which the people issues were handled well and helped secure very successful implementations. Publishing Industry…
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social crm

Oil Industry 'People'sComponent Failure Case Study

By Barton Goldenberg Of the three components in the people, process, technology mix I consider mastering the ‘people’ component of a Social CRM implementation as the most difficult challenge for any organization given the sensitivity of users to change.  The following case study is an example of a Social CRM implementation that I have been…
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Social Media Strategy

Applying the Calibrate Stage 'Process'sFor a Social Media Strategy

By Barton Goldenberg As promised in my previous blog post, I will be describing the third and final stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Calibrate”. To calibrate an organization’s Social Media strategy, one must set and measure community metrics, outline execution and ongoing support…
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Social Media Strategy

Applying the Navigate Stage 'Process'sFor a Social Media Strategy

By Barton Goldenberg As promised in my previous blog post, I will be describing the second stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Navigate”. In the navigate stage of a Social Media strategy, the organization must: Select the Appropriate Social Media Software Vendor Tools…
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Social Media Strategy

Applying the Contemplate Stage 'Process'sFor a Social Media Strategy

By Barton Goldenberg In this blog post, I will describe the first stage of my proven three-stage process in designing a Social Media strategy for creating successful Social Media communities: “Contemplate”. The key steps within the Contemplate stage are: Assess current situation. Understand the community’s linkage to the overall business strategy. Define the audience. Determine…
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social CRM Case Study

Business Process Improvements Must Precede Technology Implementation

By Barton Goldenberg A crucial element to customer-centric strategy implementation success is that business process improvement precedes technology.  On a recent vacation in Italy, I had the pleasure of watching Germany win a major soccer tournament.  I was impressed by how well the Germans and Argentinian players in the tournament had played, but more importantly,…
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business process review

Realizing Effective Process Change

By Barton Goldenberg Business process change is a delicate mater, for automating a broken business process will only make matters worse and negatively impact the success of the customer-centric system implementation.  Possible customer strategies may include but are not limited to: Digital Transformation, Customer Relationship Management (CRM), Digital Customer Communities, Customer Engagement, Data & Analytics,…
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Social CRM Book

Social CRM: Achieving the Right Mix of Process, People and Technology

By Barton Goldenberg An effective Social CRM implementation requires a critical mix of three key components: people, processes and technology.  This mix must be adjusted throughout the initiative to ensure sustainable success. Inadequately addressing any one component can result in program failure. Of the three, the ‘people’ component can present the greatest challenge given the…
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Social CRM Strategy

Ten Steps to Effective Social CRM Implementation

By Barton Goldenberg The potential of Social CRM still remains untapped by many organizations because executives are intimidated by the issues associated with automating Social CRM tasks and implementing appropriate systems. ISM has developed a 10-step approach to help organizations implement Social CRM. My experience over the past 30 years suggests that when executives follow…
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Social CRM

Tips for Negotiating with Social CRM Vendors

By Barton Goldenberg In my last post I discussed 12 key questions to ask potential vendors to help identify the most suitable Social CRM software for your organization. Once you’ve chosen your vendor, here are some tips for negotiating the optimum product/service agreement and price. According to Gartner, up to 80% of consumers’ discretionary spending is influenced…
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Geolocation - CRM Market Trend

Geolocation: A Major CRM Trend

By: John Chan, Director, ISM Software Lab Director ISM rigorously tests and reviews all major CRM software applications so we can provide up-to-date guidance to our clients.  During our most recent evaluations, we discovered a significant trend: The Increased Availability of Geolocation Functionality.  Geolocation is a set of tools that provides visualization and mapping insights…
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Social CRM

12 Key Questions to Ask Social CRM Software Providers

By Barton Goldenberg In my last post I discussed three significant phases in the Social CRM software selection process: writing the system specifications, vendor RFP response review and the Social CRM demo.  Now, here are some key questions to ask each potential vendor to help you select the most suitable software for your organization. Having a structured…
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social crm

Three Important Phases in Selecting Social CRM Software

By Barton Goldenberg In my last post I discussed the key technical aspects of Social CRM software selection.  Now I will discuss three significant phases in the software selection process: writing the system specifications, vendor RFP response review and the Social CRM demo. Writing the System Specifications Upon completion of the system needs analysis, prioritized business functional…
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Social CRM

Social CRM Software Selection: Technical Requirements

By Barton Goldenberg In my last post I began a discussion about selecting Social CRM software by outlining a 10-step methodology for determining and prioritizing the business requirements that need to be met by the project. Here I continue with respect to the technical aspects of Social CRM software implementation. During the Social CRM software…
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social crm

Social CRM Software Selection

By Barton Goldenberg In my last blog post, I discussed Steps 7 – 12 of the correct process for creating any organization’s Social CRM strategy. Now I will discuss the 10-step methodology to select the right Social CRM software for your organization’s needs. How to Select Social CRM Software     Once an organization has completed…
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Social CRM Strategy

Getting Your Social CRM Strategy Right: Steps 7 – 12

By Barton Goldenberg Think of the ISM 12-step process for creating any organization’s Social CRM strategy as a checklist of requirements to create a successful Social CRM strategy implementation road map. Here are steps 7 – 12: Step 7: Determine Customer Desires and Impact on Customers Follow these steps to gather valuable customer input throughout…
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Social CRM Strategy

Getting Your Social CRM Strategy Right: Steps 1 – 6

By Barton Goldenberg Organizations often embark upon a Social CRM initiative without having a clear vision of where they want to go and how they intend to get there. Needless to say, these organizations are the ones that end up reporting that their Social CRM implementation results are below user expectations. Is this any surprise…
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social crm

Overcoming Social CRM Skepticism to Exploit Its Benefits

By Barton Goldenberg In the past few blog posts, I have described a Social CRM framework, have looked into the value-add and requirements of external and internal-facing Social Media communities, and have made the strong linkage between Social Media communities and Social CRM.  In this blog post, I would like to why with you why…
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Branded Social Communities

Social Media Branded Communities & Social CRM

By Barton Goldenberg In this blog post, I will explore how an organization can monitor and filter relevant insight generated from Social Media communities.  An organization can integrate social insight into their Social CRM application.  Afterward, their staff can leverage this information to better engage with customers. Social Media tools do an excellent job of…
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Gamification

Gamification

By Nick Rojas The fact that, according to accounting firm PwC, the U.S. video game industry will grow 30 percent from $15 billion in 2014 to $19.6 billion in 2019 has not gone unnoticed by advertisers here and around the world. In the increasingly digital environment of the 21st century, a new generation is growing…
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Customer Experience Management

Customer Experience Management: A Two-Way Street

Customer Experience Management: A Two-Way Street By Barton Goldenberg, ISM Founder/President Today’s ‘customers’ are sophisticated…  and wary. Lose them, and most likely they are your competitors’ gain. Customer Experience Management is a much discussed topic.  Many customers “complain” about the marketing, selling and servicing process of many organizations with whom they interact. Customer experience management…
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Social CRM

Leverage Social Media Information to Advance Your Social CRM Efforts

By Barton Goldenberg The Social Media phenomenon is forcing organizations to build a more customer-centered focus.  The use of Social Media tools is driving organizations to leverage Social Media information.  Social Media information is being used extensively for organizations’ CRM efforts. Below is a Social CRM framework that I will be referring to frequently in…
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Branded Social Communities

How Your Organization Can Benefit From Branded Social Communities

By Barton Goldenberg Using Social Media communities to interact online is a venue for people to talk with one another.  The need to interact with others is an important way for people to share ideas.  Behind the success of Social Media is online communities.  These online communities allow people to get information, opinions, solutions and…
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Social Media pilot

An Important Social Media Pilot Case Study

By Barton Goldenberg I have implemented a large Social Media initiative for one of my company’s (ISM) customers.  This customer, referred to as Front Runner, is a well-known brand that provides products and services to consumers worldwide.  During this journey, ISM planned, designed and implemented a global Social Media pilot. Front Runner saw Social Media…
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ISM Review of CRM People/Process/Technology issues

The CRM Industry Needs to Stop & Think!

By: Barton Goldenberg, Founder & President, ISM I participated last week at the excellent CRM Evolution Conference and Exhibition in NYC, sponsored by CRM Magazine/Information Today.  I attended one session by Kate Leggett from Forrester titled: “Forrester’s Top Predictions for CRM.”  While the presentation was excellent, I found the content very disturbing. Here’s why: Forrester’s…
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Social CRM

Smart Ways to Incorporate Social Media into Your Organization

By Barton Goldenberg The value of Social Media is interacting with people to obtain valuable information for potential marketing purposes.  Social Media is an excellent way to communicate with customers/prospects. Social Media also enables the gaining of insight into their behavior. While networking has gone on as long as societies have existed, the unparalleled potential…
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Social CRM

The Growing Impact of Social Media on Customer Relationships

By Barton Goldenberg The desire to interact online via social communities has proven to be another way for people to enjoy talking to one another.  This need to interact with others has become an increasingly important way for people to share ideas.  The key behind the success of Social Media is driven by online communities…
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Social CRM

Understanding the Intersection of CRM, Social Media and Social CRM

By Barton Goldenberg As many are aware, the growth of Social Media is having a tremendous impact on business throughout the world.  Social Media is changing the rules of the marketplace, just as the Internet did a decade ago. A key impact of Social Media is on the Customer Relationship Management (CRM) marketplace. The increasing…
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Social CRM

Social CRM in Action

Businesses discover the value of social communities. by Barton Goldenberg Why would an organization engage with a customer with only limited knowledge of that customer? In the age of social CRM, such engagement makes a business look completely out of date. As many of us know by now, social CRM is the intersection between social…
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Social CRM

Q & A with Barton Goldenberg on Social CRM Implementation

1) What are some of the biggest mistakes organizations are making regarding social CRM? Incomplete understanding of what Social CRM is and its potential impact on an organization: Despite Social CRM being around for the past 5 years, organizations still fall short understanding how to leverage Social CRM to enhance customer engagement to grow sales,…
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Social CRM

Social CRM: The Next Wave in CRM

Social CRM is the next wave in CRM: a breakthrough that drives value through deeper customer relationships and better customer engagement. In my new book, The Definitive Guide to Social CRM (Pearson, 2015), I share with the reader how to systematically integrate Social Media into CRM, harvest intensely valuable ‘social insight’ coming from Social Media…
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Internet of Everything

How the Internet of Everything…and Things Impacts Your Business (April 14, 2015)

WEBINAR PRESENTERS In just six years we are expected to grow from 10 to 50 billion devices connected to the Internet. The Internet of Everything (IOE) … and Things (IOT) holds so much potential to change how we live and do business that it is considered a major paradigm shift in our worldwide economy and…
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The Definitive Guide to Social CRM book

Barton Goldenberg's New Book, The Definitive Guide to Social CRM, Provides Roadmap to Success

Social CRM Dramatically Expands Customer Insight in $9 Billion Marketplace: Barton Goldenberg’s New Book, The Definitive Guide to Social CRM, Provides Roadmap to Success. “Social CRM is already propelling customer engagement to new heights and allowing companies to provide personalized customer service, marketing messages and sales offers,” said Goldenberg. Bethesda, MD (PRWEB) March 18, 2015…
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millennial generation

Our New Generation!

By Barton Goldenberg, President & Founder, ISM, Inc. Yikes – my third book is now officially published titled” The Definitive Guide to Social CRM! While I have been very pleased with initial praise for the book (https://ismguide.com/social-crm-book-endorsements/), I did get a good chuckle when I one of my good customers sent me the following email…
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Social CRM

The Power of Social CRM

By Barton Goldenberg, President & Founder, ISM, Inc. Social CRM is the next breakthrough in driving value through deeper customer relationships and better customer interactions. All this and more can be found in my new book, The Definitive Guide to Social CRM, which Pearson Press will release on March 16. Visit our website for options…
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