Thought Leadership Blog

Top 10 Reasons Why Companies are Turning To ISM To Build Their ‘Digital Hotel’
December 15, 2020
Below the top 10 reasons why companies are turning to ISM to build their Digital Hotel. Digital Hotels typically...
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Shore Up Your CRM Foundation
November 24, 2020
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving...
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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
November 24, 2020
It is no longer business as usual, as companies around the world are having to learn to adjust to...
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Shore Up Your CRM Foundation
November 23, 2020
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving...
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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
July 9, 2020
Now is the time to harness all the tools of customer engagement It is no longer business as usual,...
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CRM’s Critical Role in Successful Digital Transformation
July 9, 2020
Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle...
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How Big Data and AI Will Work Together?
April 15, 2020
By John Chan Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of...
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“Pillars” of Customer Engagement
April 3, 2020
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital...
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Technology alone is not the answer…
March 27, 2020
There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship...
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Contextual Relevance: Do’s and Don’ts – Part 2
March 20, 2020
Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.