Thought Leadership Blog

Digital Transformation: Getting it Right!
February 19, 2019
69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B...
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Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!
February 14, 2019
By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is...
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CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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ISM, One of the 10 Most Promising Digital Experience Consulting Companies in 2018
February 9, 2019
Jan. 8, 2019 Press Releases BETHESDA, MD, Jan. 8, 2019 — ISM has been recognized as one of...
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3 Data Analytics Trends Impacting 2019
January 21, 2019
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The...
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CIO Review Magazine – Digital Transformation Of Your Business Strategy
January 8, 2019
ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018,...
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Data and Analytics is Disrupting Industries and Building New Ecosystems
January 7, 2019
By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Data Analytics: Case Studies of Success
December 17, 2018
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data...
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Using Data Analytics to Deepen Customer Engagement
December 3, 2018
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Branded Social Media Communities – Why You Should Consider One and How to Get Started
October 12, 2018
By Kathy Barton A branded social media community is like a private Facebook community, where you own the content,...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.