Thought Leadership Blog

Using Data Analytics to Deepen Customer Engagement
December 3, 2018
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Branded Social Media Communities – Why You Should Consider One and How to Get Started
October 12, 2018
By Kathy Barton A branded social media community is like a private Facebook community, where you own the content,...
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CRM Magazine – 5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform
September 24, 2018
You can invite who you want, and you control the information these communities yield When it comes to engaging...
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The 4 Key Components of Identity Resolution
September 13, 2018
by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018
by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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Private Social Media Communities: Your Best Lead Nurturing Platform
September 6, 2018
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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Private Social Media Communities – Support Will Never Be the Same
September 6, 2018
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
September 6, 2018
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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The Positive and Negative Effects of IoT in Hospitality
September 6, 2018
by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive...
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Digital Ecosystems Will Recast the Global Economy
August 27, 2018
By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.