Thought Leadership Blog

‘Digital Hotel’ – The New Era Of Private Online Communities
May 20, 2019
Discover the new era in private online communities. By Barton Goldenberg With disintermediation on the rise, and with more...
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5 Components of Digital Transformation
May 16, 2019
by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in...
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Digital Transformation Building Blocks – Part 2
May 14, 2019
by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building...
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Proven Ways to Increase Customer Engagement
May 9, 2019
By Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas concerning proven methods...
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A Digital Transformation Framework – Part 1
April 23, 2019
In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and...
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Digital Transformation: Getting it Right!
February 19, 2019
69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B...
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Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!
February 14, 2019
By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is...
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CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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ISM, One of the 10 Most Promising Digital Experience Consulting Companies in 2018
February 9, 2019
Jan. 8, 2019 Press Releases BETHESDA, MD, Jan. 8, 2019 — ISM has been recognized as one of...
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3 Data Analytics Trends Impacting 2019
January 21, 2019
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.