Thought Leadership Blog

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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3 Data Analytics Trends Impacting 2019
January 21, 2019
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The...
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Data Analytics: Case Studies of Success
December 17, 2018
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data...
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Using Data Analytics to Deepen Customer Engagement
December 3, 2018
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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The Growth of Big Data Analytics & Insight
June 1, 2017
By Barton Goldenberg The term “Big Data” refers to ‘data-driven, tactical decision-making derived from large data volumes coming from...
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Big Data Analytics & Insight
March 5, 2014
By Barton Goldenberg, Founder & President, ISM Big Data is going through a similar phase that CRM went through...
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The Future Is Now for Data Analytics
April 7, 2013
Turn data insights into customer excellence. By Barton Goldenberg The buzz in the CRM industry is about big data....
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Mobile CRM and Data Analytics – SAP’s Acquisition Strategy
May 21, 2010
I agree wholehearted with SAP’s current acquisition strategy. As many of you may know, I have been a key...
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Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!
February 14, 2019
By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is...
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Data and Analytics is Disrupting Industries and Building New Ecosystems
January 7, 2019
By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Since 1985, ISM has successfully designed and implemented CRM, Digital Customer Community, and Metaverse initiatives for the world’s best companies. We apply state-of-the-art technology and techniques and work with sales, marketing, and customer service executives to drive higher customer acquisition, retention, and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.