ISM eNewsletter

The Navigator - ISM's CRM Newsletter

Read The Navigator. For insightful thought leadership from ISM founder and president Barton Goldenberg, plus the latest ISM news and events, sign up for this timely CRM newsletter.

Every three months, Barton shares his insights on a pressing topic of interest for executives and managers involved in CRM and other related customer-facing automation technologies. Learn new strategies for delighting your customers and maximizing customer acquisition, retention and growth. Discover new technologies for leveraging online and off-line customer data to create 360-degree customer profiles and facilitate seamless cross-channel marketing campaigns. Read how private, branded social media communities can increase customer engagement and enable your company to better hear the voice of the customer.

And of course you’ll get news about upcoming events and activities involving ISM and Barton Goldenberg. Conferences, keynotes, webinars and other opportunities find new tools and techniques for using CRM and other customer-centric technologies to enhance customer engagement and increase customer satisfaction, loyalty and advocacy.

Since 1985, ISM has provided CRM strategy and implementation, digital marketing and customer experience consulting for best-in-class organizations in both the public and private sectors worldwide. Our unique methodology combines strategic vision with powerful technologies and tools and a structured approach to deliver actionable strategies that lead to an optimized customer experience, improved customer service, better-calibrated marketing programs and ultimately, to increased customer acquisition, retention & growth.

May 2018 eNewsletter
Customer Success - Taking Customer Engagement to the Next Level
ISM February 2018 eNewsletter
“Contextual Relevance: The right message, in the right place, at the right time"
ISM November 2017 eNewsletter
“Transforming Customer Data into Value"
ISM July 2017 eNewsletter
“Closed Loop CRM - Five Steps to Maximum Customer Engagement"
ISM April 2017 eNewsletter
“Contextual Relevancy”: The Key to Reaching Your Customers
ISM January 2017 eNewsletter
Identity Resolution – The Key to Knowing Your Customers in the Digital Age
ISM September 2016 eNewsletter
Integrated Customer-Centric Strategy
June 2016 eNewsletter
At Last - Social CRM Hits Its Stride
March 2016 eNewsletter
Visibility into End-Customer Requirements Is Critical for Manufacturers
February 2016 eNewsletter
Get Your CRM Right…or Else!