ISM News, Events & Webinars

Contextual Relevance Webinar

ISM - Customer Centric Business Strategies



Join ISM and bpm’online for an insightful and informative webinar

Contextual Relevance – the Right Message, through the Right Channel, at the Right Time

Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey. This is much more easily said than done.

Join ISM Founder and President, Barton Goldenberg, and Matt Tharp, Chief Evangelist for bpm’online, for an insightful webinar:

Tuesday, April 24, 2018
11:00 AM Pacific/ 2:00 PM Eastern
Duration: 1 hour

(You may register up to 1:55 PM EST on April 24)

Can’t make it? Register anyway and we’ll email you a recording within 24 hours of conclusion



CRM Evolution 2018 - ISM, Inc. - Barton Goldenberg




Join ISM and Barton Goldenberg for CRM Evolution 2018

April 9-11
Washington DC

Don’t miss Barton’s popular two-part Executive Bootcamp: Engaged Customer Strategy – Your Roadmap to Success in 2030, and The Central Role of CRM in an Engaged Customer Strategy.

Every organization needs to gather, organize, analyze and exploit the deluge of data coming from both traditional media and increasingly the digital firehose. Your goal: capture and retain customers awash in an increasingly digital sea.  Learn how best-in-class B2B, B2C, and B2B2C organizations like ExxonMobil, Amazon, Marriott, Uber, Disney, and others take an integrated approach to customer engagement.

By attending both sessions, you will learn:

  • The drivers behind the digital deluge, and the components of an effective Engaged Customer Strategy.
  • How to optimally gather offline and online information about your customers, analyze it and derive actionableinsights from it.
  • Many ‘live’ case studies of organizations already successfully implementing an Engaged Customer Strategy.
  • The role of CRM as the hub of an Engaged Customer Strategy containing holistic customer profiles populated with timely, relevant customer information.
  • How CRM fits into the Closed-Loop Customer Engagement process that exploits CRM to ensure that your company thrives in the digital deluge.
  • Live case studies of organizations successfully leveraging CRM as the core of their Engaged Customer Strategy.

Register Here



Recorded Webinars




Transforming Customer Data into Value

ISM President Barton Goldenberg and Chad Engelgau, VP, Global Identity and Data Product Management for Acxiom will discuss in this Webinar recording: how to drink from today’s digital firehose of information. You will additionally observe real-world case studies and gain insights from two industry leading companies on the topic of Transforming Customer Data into Value.

To view this Webinar Recording, please click here

Pitney Bowes - ISM, Inc.Closed-Loop Customer Engagement: The 5 Steps to Success

ISM President Barton Goldenberg and Gerhard Heide, Director of Global Market Strategy for Pitney Bowes, present 5 critical steps to acquiring, retaining and growing customers in today’s digital deluge. Learn how global, best-in-class companies are implementing their Engaged Customer Strategies with real-world case studies and tips for succeeding in your customer engagement efforts. If you are responsible for helping your organization survive and thrive in the future, this is one webinar you will not want to miss!

To view this Webinar Recording, please click here



 How to Make Partners Your Strategic Advantage in Sales

How can you win mindshare from partners to work with you? Join Barton Goldenberg, President at ISM, and Jason Perocho, Product Marketing at Salesforce, to learn how to become your partners’ go to vendor and make partners your strategic advantage in sales.

Now available on demand.


ISM News


Barton Goldenberg addresses CRM Evolution 2017
Thriving in the Digital Deluge & Integrated Customer-Centric Strategy Presentations

Watch the full video of Barton’s two-part Executive Bootcamp – ‘Delighted Customer’ Strategy, delivered April 24th at the CRM Evolution Conference and Exhibition in Washington DC. The sessions cover the components of an effective strategy to delight customers amidst ‘the digital deluge,’ along with core role of CRM.



Quotable Podcast: The Secrets to Successful Channel Sales Management with Barton Goldenberg

Podcast - channel sales management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.