Webinar on Demand

Contextual Relevance: The Right Message, through the Right Channel, at the Right Time


Everyone agrees that more relevant marketing generates better results. This means delivering the right content through the right channel at the right time – wherever they happen to be in their buying journey. This is much more easily said than done.

Join two industry thought leaders as they present tools, techniques and best-practices for meeting your customers where they are, with relevant messaging for every stage of the buying cycle, to increase sales, loyalty and advocacy for your brand.


Contextual Relevance


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    Presented by:
    Barton Goldenberg, founder and President, ISM Inc.

    Barton Goldenberg

    ISM founder and President Barton Goldenberg launched ISM in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and is one of the first three inductees into the CRM Hall of Fame.

    Barton writes frequently for leading publications and has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and many others. He is the author of three books and is currently working on a fourth, “Delighted Customer Strategy – Your Roadmap to 2030.”

    Prior to founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc (Economics) degree from the London School of Economics.

    Matthew Tharp, Business Growth Expert and Consultant

    Matthew brings more than a decade of experience in the CRM space, especially in the marketing automation field. As a marketer, designer and creative problem solver, Matthew is focused on innovating the way brands optimize their customer relationships and experiences across multiple channels.

    With extensive knowledge of product marketing and customer success, Matt has a great personality that allows him to build loyal and successful business relationships with customers, partners, local and national analysts, leaders and influencers, and other community members.

    Matthew’s background as an Advisor, VP of Customer Retention and Customer Experience covers successful communication automation projects on developing effective customer acquisition and revenue growth strategies for both B2B and B2C organizations.



    ISM understands that having a sturdy data foundation today is critical to successful customer engagement in the future. We work with our clients to identify and acquire the right data sets to create contextually relevant customer engagement strategies. Learn more about our focus on customer engagement strategies.

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