Thought Leadership Blog

Shore Up Your CRM Foundation
November 24, 2020
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving...
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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
November 24, 2020
It is no longer business as usual, as companies around the world are having to learn to adjust to...
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Shore Up Your CRM Foundation
November 23, 2020
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving...
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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
July 9, 2020
Now is the time to harness all the tools of customer engagement It is no longer business as usual,...
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CRM’s Critical Role in Successful Digital Transformation
July 9, 2020
Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle...
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How Big Data and AI Will Work Together?
April 15, 2020
By John Chan Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of...
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“Pillars” of Customer Engagement
April 3, 2020
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital...
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Technology alone is not the answer…
March 27, 2020
There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship...
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Contextual Relevance: Do’s and Don’ts – Part 2
March 20, 2020
Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your...
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Contextual Relevance: Do’s and Don’ts – Part 1
March 13, 2020
Contextual relevance – the practice of delivering the right content through the right channel at the right time to...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.