Thought Leadership Blog

Knowledge Communities – Expanding the Horizons of Knowledge Management
February 7, 2020
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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Customer Engagement Has a New Destination: The Digital Hotel
January 31, 2020
With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no...
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How AI is Impacting CRM (Already)
January 31, 2020
Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI...
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5 Building Blocks for Digital Transformation
January 31, 2020
Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four...
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Private Digital Communities: Your Best Lead Nurturing Platform
January 31, 2020
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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6 Steps for Creating and Leveraging a Digital Assessment
January 24, 2020
Here is the digital dilemma captured in two sets of statistics: Eighty-nine percent of executives believe digitization will disrupt...
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Private Digital Communities: Transforming Support
January 24, 2020
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)
December 17, 2019
By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
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Sales Process Excellence
December 16, 2019
by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions,...
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The Impact of AI on CRM and Digital Transformation
December 16, 2019
By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

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