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A Recommended Approach for a Digital Transformation Effort
August 13, 2018By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When...
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CRM Magazine – Customer Success Takes Engagement to the Next Level
July 20, 2018It should come as no surprise that there is confusion over what is meant by “customer success” and how...
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4 Big Barriers to an Integrated Customer-Centric Strategy
July 19, 2018by Barton Goldenberg The key, as always, is data—and how you use it I attended an alumni course at...
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Designing Digital Customer Experience Initiative Strategies
July 19, 2018By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer...
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The Advantages of Digital Business Strategies
July 12, 2018By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89%...
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The Evolution of Customer Success – From Churn to Customer Value
July 11, 2018By Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
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The Digital Transformation of Business
June 28, 2018By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change...
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Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?
June 21, 2018By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option...
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Customer Success: A Company-wide Commitment to the Customer
June 15, 2018By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
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Six Secrets to Wooing Your Target Audience
June 12, 2018By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets...
