Digital Transformation Video Series

Understanding the 5 Building Blocks of Digital Transformation

Video 3-of-6 in the series

Presented by

Barton

Paul

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Understanding the 5 Building Blocks of Digital Transformation

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About the Presenters

Barton Goldenberg

Barton Goldenberg is Founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing and customer service.  ISM’s solutions focus in Digital TransformationData & AnalyticsSocial Media CommunitiesEmerging TechnologiesCustomer Engagement and CRM.  He was one of the first three inductees into the CRM Hall of Fame, and is also an acclaimed author. His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.

Since 1985, Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Selling Power and others.

Barton’s clients include: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full listing, visit www.ismguide.com.

Paul Greenberg

Paul Greenberg is Founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies.

His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text.

Currently, Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Prior to this, Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center.

Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things.

Paul is considered a thought leader in CRM and often called “The Godfather of CRM.” He has been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (www.zdnet.com/blogs/crm). He has won dozens of industry awards over the years in CRM, marketing, sales, and customer service as an influencer and thought leader.

He has just released a book on customer engagement entitled “The Commonwealth of Self-Interest: Customer Engagement, Business Benefit” (He also will be launching a new blog in addition to his ZDNet blog, called “The Science of Business, the Art of Life and Live from NY…” and a podcast “The Commonwealth” in mid-2019.

*ISM is vendor-independent in our product and service evaluations and recommendations. We participate in activities with many industry leading companies. Such collaboration does not imply endorsement of a company, product or service for any particular application.