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Thought Leadership Videos


Thought Leadership Videos

Be inspired, gain new perspectives and learn innovative strategies. ISM founder and President Barton Goldenberg shares his insights in Customer Strategy thought leadership videos, interviews and excerpts from his popular keynotes. Explore important topics on Digital Strategy, Emerging Technologies, Digital Customer Communities and much more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event.

Customer Strategy Videos



Digital transformation and digital acceptance have sped up by 5 to 10 years due to the pandemic.  Understand how your industry and customer engagement will be impacted by the following technology trends:  Digital Communities, AI/ML, VR/AR, IoT, 5G, and Low-Code.

See full webinar: Digital Transformation: Future Ready Best Practices & Technology Trends.

The pandemic has sped up digital transformation by 5 to 10 years.  In this video, Barton highlights his 2021 predictions for customer strategies for you to sustain industry leadership.



Our offering covers the spectrum – from data strategy and management through the execution of sales, customer-service and marketing programs that leverage historical, real-time and predictive analytics/modeling for both structured and unstructured data.

Effective Emerging Technologies strategy will help them create better products and services, engage more effectively with their digital clients, significantly drive down costs, and stay one step ahead of their competition.



This video highlights 3 case studies in CRM with best in class companies and how they have used CRM to increased productivity, enhanced sales, improved marketing, better service and lowered costs.

Barton Goldenberg, President of ISM, highlights a best-in-class case study utilizing digital transformation strategies that transformed the customer experience delivering remarkable results.



In 2008, ISM created an Engaged Customer Strategy framework and implementation methodology that has been successfully used by some of the world’s best-run companies and is viewed by many as the gold standard in the industry.

Online communities serve a variety of business goals, such as providing service and support, fostering innovation, building customer advocacy, and increasing sales. Discover how we can help your organization leverage private social media communities to ensure your organization thrives digitally in the future.




Barton highlights three data analytics trends and recommendations that provide insight into how you and your organization can use data to accelerate innovation, to compete on analytics, and to determine where and how data can create value for your organization.

Keynote: Digital Transformation: Driving CX Excellence

ISM, Inc. President Barton Goldenberg, keynote speaker at CRM evolution 2019.

How Clearly Do You Know Your Customers?

ISM, Inc. President Barton Goldenberg explains the importance of having a clear understanding of who your customer is to effective CRM in this clip from CRM evolution 2018.

How Tesla Gets Customer Facing Process Right

ISM Inc. President Barton Goldenberg at CRM evolution 2018.

C101. Executive Boot Camp, Part 1: The Critical Role Of CRM In Your ‘Engaged Customer Strategy’

Barton Goldenberg, President, ISM, Inc., keynote speaker and presenter at CRM Evolution 2019.

Why Do Some Companies Manage Digital Transformation Better Than Others?

ISM, Inc. President Barton Goldenberg discusses how and why some businesses have met the challenges of digital transformation better than others in this clip from CRM evoluton 2018

9 Ways to Use Data to Understand Your Customers


ISM, Inc. President Barton Goldenberg describes 9 ways to use data to understand your customers in this clip from CRM evoluton 2018

Can’t-miss Trends in CRM and Customer Experience Management

Technology is changing how customers interact with brands and creating new opportunities for businesses to maximize customer engagement. Barton describes new directions every business must navigate in this wide-ranging interview.

Hosted by*  CRM Evolution 2017

How to Make Partners Your Strategic Advantage in Sales

Partners are essential to grow and scale your business. So how can you win mindshare from partners to work with you? Barton joins Jason Perocho, Product Marketing at Salesforce for an on-demand webinar that explains how to become your partners’ go to vendor.

barton salesforce interview

Hosted by*  Salesforce

Customer-Centricity Starts with Identity Resolution

Integrate off-line and online customer data to create seamless, holistic customer profiles. In this in-depth interview, Barton Goldenberg discusses a new technology called Identity Resolution that makes this possible.



Hosted by*


Reimagine Engagement to Accelerate Business

Expand customer engagement to maximize customer satisfaction, loyalty and advocacy. Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, about Social CRM and the role of branded (private) social media communities.

Reimagine Engagement to Accelerate Business video

Hosted by*  Salesforce

*ISM is vendor-independent in our product and service evaluations and recommendations. We participate in activities with many industry leading companies. Such collaboration does not imply endorsement of a company, product or service for any particular application.