Thought Leadership Videos
Be inspired, gain new perspectives and learn innovative strategies. ISM founder and President Barton Goldenberg shares his insights in Customer-Centric Strategy thought leadership videos, interviews and excerpts from his popular keynotes. Explore important topics on Digital Strategy, Emerging Technologies, Social Media Communities and much more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event.
ENGAGED CUSTOMER STRATEGY
SOCIAL MEDIA COMMUNITIES
To secure the sale, you need to serve up ‘contextually relevant’ information to the right person at the right time – their way, not yours – during their buying window. “Find me, know me, delight me,” is the challenge. Barton explains.
The winners in the coming decades will be those that delight their customers by engaging them in their preferred channel, with exactly the right offer, at exactly the right time. Barton presents ISM’s signature concept – an ‘Engaged Customer’ Strategy to maximize customer acquisition, retention and growth.
Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.
Why Are Some Businesses Managing Digital Transformation Better Than Others?
ISM, Inc. President Barton Goldenberg discusses how and why some businesses have met the challenges of digital transformation better than others in this clip from CRM evolution 2018.
Can’t-miss Trends in CRM and Customer Experience Management
Technology is changing how customers interact with brands and creating new opportunities for businesses to maximize customer engagement. Barton describes new directions every business must navigate in this wide-ranging interview.
How to Make Partners Your Strategic Advantage in Sales
Partners are essential to grow and scale your business. So how can you win mindshare from partners to work with you? Barton joins Jason Perocho, Product Marketing at Salesforce for an on-demand webinar that explains how to become your partners’ go to vendor.
Customer-Centricity Starts with Identity Resolution
Integrate off-line and online customer data to create seamless, holistic customer profiles. In this in-depth interview, Barton Goldenberg discusses a new technology called Identity Resolution that makes this possible.
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