CRM thought leadership on topics like social media, marketing automation and more by ISM founder and President Barton Goldenberg. Barton has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and many other prestigious publications…view
The Definitive Guide to Social CRM: This best-selling social media book by Barton Goldenberg provides powerful new tools for leveraging this growing phenomenon at the intersection of social media and CRM…view
CRM thought leadership videos featuring extensive interviews with ISM founder and President Barton Goldenberg provide insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more….view
Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.
Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.