Virtual (VR) and Augmented Reality (AR)

Virtual Reality and Augmented Reality

Virtual Reality

Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade.  Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030.  The largest initial VR/AR applications will be in training & education, remote collaborations including field service, and marketing & sales.

Press Release: ISM Announces New Virtual and Augmented Reality Practice

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VR/AR Briefing Program

These briefing help executives get up to speed on the trends in VR/AR, including what VR/AR is here today and what is coming in the next 3 years.

VR/AR Strategy Development

Creation or fine-tuning of your existing VR/AR Strategy for organizations that have plans to deploy VR/AR solutions.

VR/AR Assessment

An VR/AR assessment for organizations that have already deployed VR/AR solutions and  are seeking to optimize their implementation.

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Strategic Partner

Partnering to Deliver CX Excellence

ISM has teamed up with Creative Strategies, one of the oldest high-tech research and consulting firms, based in Silicon Valley, to create its new VR/AR Strategy & Implementation practice.  Over the last seven years, Creative Strategies researchers and consultants have studied the field of VR/AR and have been advising companies in many industries on how to prepare for the inevitable impact of this technology on business processes and communications.

“To remain competitive, every organization needs to immediately create their VR/AR strategy,” says Barton Goldenberg, President of ISM; “ISM’s new VR/AR practice will help you formulate and successfully implement this strategy.”

Find the use cases for your industry and specialty?

Virtual RealityClick here to find use cases for your industry.


Augmented Reality Gets Pandemic Boost

Click here to read the article.


“ISM is delighted to work in partnership with Tim Bajarin and his world-renown Creative Strategies team.”

– Barton Goldenberg, President, ISM Inc.

 “Creative Strategies is well-positioned to help ISM deliver a dedicated VR/AR program that will help their clients understand how VR/AR will impact their business processes.  An early understanding of VR/AR’s impact on the enterprise will give organizations, who start the process soon, an edge in a very competitive business climate.”

Tim Bajarin, President, Creative Strategies

Collaborating With the Best in VR/AR

ISM and Creative Strategies have partnered with Lenovo ( who will be one of our hardware and software consulting associates, and with Vuzix ( who has one of the best AR/VR glasses and VR optical solutions for the enterprise today.

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VR/AR Collaboration



Emerging Technologies Strategy: Implement the Best Options


The reasons to implement Emerging Technologies are compelling, but the options can be overwhelming.  Unreliable information as to how to select the right technologies, inaccurate cost-of-ownership data, and difficulty forecasting accurate return-on-investment are just examples. Many organizations either give up, move too slowly or make significant mistakes. We help you avoid these outcomes.

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Need more information? To learn more about our emerging technology practice click here.

Technology Trends Webinar

Watch Barton’s recent webinar: “Digital Transformation: Future Ready Best Practices & Technology Trends”

Digital transformation and digital acceptance have sped up by 5 to 10 years due to the pandemic.  Understand how your industry and customer engagement will be impacted by the following technology trends:

    1. Digital Communities
    2. AI/ML
    3. VR/AR
    4. IoT
    5. 5G
    6. Low-Code
Go to Webinar Page

ISM would like to help you explore how VR and AR developments can enhance your customer engagement.   To schedule a chat, choose a good time here:   The link will take you to our calendar where we can arrange a time to speak.  Other options: contact us page or call 301-656-8448.