Thought Leadership Videos

Enjoy these thought leadership videos as ISM founder and President Barton Goldenberg provides insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event. Learn more


Customer-Centricity Starts with Identity

Thought leadership video overview: Since 1985, ISM Inc. has been one of the premier CRM strategy advisors to companies across industries – creating & implementing customer-centric strategies for best-in-class organizations. In this video, Barton Goldenberg, founder and President of ISM, discusses a new technology called Identity Resolution that enables the integration of off-line and online customer data to create seamless, holistic customer profiles.



The Secrets to Successful Channel Sales Management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.


Thought leadership video overview: Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, concerning Social CRM and the role of branded (private) social media communities in expanding customer engagement to maximize customer satisfaction, loyalty and advocacy.

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