ISM Webinars - Upcoming and Recorded

ISM Webinars

Upcoming Webinar

bpm’online Webinar: Why Transform Your CRM Strategy in 2019: Real-World Case Studies

bpm'online

bpm’online has invited Barton Goldenberg, CRM pioneer with 30+ years of experience, the founder and president of ISM Inc., to share his expert 3-step approach to taking CRM strategy to the next level in this Webinar.

Join the webinar to hear real-world case studies from B2B, B2C and B2B2C organizations that show how to strengthen the customer foundation by tightly integrating CRM with ERP, knowledge management, eCommerce and other systems. Discover the way to exploit comprehensive customer profiles and grow two-way information exchange with customers to help your organization leverage its CRM investment to its full potential. Join the webinar to hear real-world case studies from B2B, B2C and B2B2C organizations that show how to strengthen the customer foundation by tightly integrating CRM with ERP, knowledge management, eCommerce and other systems. Discover the way to exploit comprehensive customer profiles and grow two-way information exchange with customers to help your organization leverage its CRM investment to its full potential.

Date: Tuesday, Nov 27, 2018

Time: 11 AM EDT

 

 

ISM Webinar Archive

Webinar

Increasing Customer Engagement with Social Media Communities

Using real-world case studies, Kathy Barton, Sr. Vice President at ISM, explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages.

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Webinar

 Customer Success: Taking Customer Engagement to the Next Level

ISM President Barton Goldenberg and Saleforce’s Jamie Domenici, Global Vice President of Customer Adoption and Marketing for Success Cloud, will discuss why Customer Success – putting the customer in the center of everything a business does – is critical for success in the Fourth Industrial revolution, along with the importance of optimizing your customer engagement strategy through Customer Success tools and techniques.

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Webinar

Transforming Customer Data into Value

ISM President Barton Goldenberg and Chad Engelgau, VP, Global Identity and Data Product Management for Acxiom will discuss in this Webinar recording: how to drink from today’s digital firehose of information. You will additionally observe real-world case studies and gain insights from two industry leading companies on the topic of Transforming Customer Data into Value.

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Recorded ISM Webinar

Salesforce

 Top Trends in Manufacturing Digital Transformation for 2018

Learn how best-in-class manufacturing companies have embraced digital transformation and created customer-centric strategies to propel growth for themselves and their customers. Join Barton Goldenberg, President at ISM, and Craig T. Nadig, Director of Customer Solutions and Business Transformation for Armstrong World Industries, to provide you with a framework to ensure your successful digital transformation, while hearing stories about top manufacturing companies leading the way in digital transformation.

Now available on demand.

Webinar

Contextual Relevance – the Right Message, through the Right Channel, at the Right Time

ISM Founder and President, Barton Goldenberg, and Matt Tharp, Chief Evangelist for bpm’online will discuss in this Webinar recording: delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey.

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