Webinars

ISM Webinars

Upcoming ISM Webinars!

Increasing Customer Engagement with Social Media Communities

Date: October 23 at 2 PM EDT/11 AM PDT

Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, Kathy Barton, Sr. Vice President at ISM, explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages.

Attendees will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management.

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Recorded ISM Webinars

Salesforce

 Top Trends in Manufacturing Digital Transformation for 2018

Learn how best-in-class manufacturing companies have embraced digital transformation and created customer-centric strategies to propel growth for themselves and their customers. Join Barton Goldenberg, President at ISM, and Craig T. Nadig, Director of Customer Solutions and Business Transformation for Armstrong World Industries, to provide you with a framework to ensure your successful digital transformation, while hearing stories about top manufacturing companies leading the way in digital transformation.

Now available on demand.

Webinar

 Customer Success: Taking Customer Engagement to the Next Level

ISM President Barton Goldenberg and Saleforce’s Jamie Domenici, Global Vice President of Customer Adoption and Marketing for Success Cloud, will discuss why Customer Success – putting the customer in the center of everything a business does – is critical for success in the Fourth Industrial revolution, along with the importance of optimizing your customer engagement strategy through Customer Success tools and techniques.

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Webinar

Transforming Customer Data into Value

ISM President Barton Goldenberg and Chad Engelgau, VP, Global Identity and Data Product Management for Acxiom will discuss in this Webinar recording: how to drink from today’s digital firehose of information. You will additionally observe real-world case studies and gain insights from two industry leading companies on the topic of Transforming Customer Data into Value.

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Webinar

Contextual Relevance – the Right Message, through the Right Channel, at the Right Time

ISM Founder and President, Barton Goldenberg, and Matt Tharp, Chief Evangelist for bpm’online will discuss in this Webinar recording: delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey.

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Salesforce

 How to Make Partners Your Strategic Advantage in Sales

How can you win mindshare from partners to work with you? Join Barton Goldenberg, President at ISM, and Jason Perocho, Product Marketing at Salesforce, to learn how to become your partners’ go to vendor and make partners your strategic advantage in sales.

Now available on demand.