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Most Recent Webinars

The 8 Steps to Successfully Integrate Metaverse (VR-XR-AR) Into Your CRM Efforts

Metaverse expert and thought leader Barton Goldenberg discusses the 8 Steps to successfully integrate VR-XR-AR into your CRM efforts.

These are only a few of the strategies you’ll learn:

- How to build your company’s very own Metaverse (VR-XR-AR) vision.
- How Metaverse (VR-XR-AR) can enhance your products and services for a better customer experience.
- How to identify opportunities for growth using Metaverse (VR-XR-AR).
- How to successfully implement your Metaverse (VR-XR-AR) ideas.

If you want insights on the most disruptive technology of this decade, you have to attend this webinar. Learn about cutting edge Metaverse (VR-XR-AR) technologies and programs many companies are already using to propel themselves into the future. Don't miss this chance to learn how to raise the bar on customer engagement in entirely new ways.

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AR & VR Case Studies in CRM Applications

AR and VR are some of the most exciting new technologies that will have a big impact on business and enterprise over time. Although some see these technologies having slow adoption in mainstream enterprise, it turns out that major segments of the enterprise, especially CRM, Field Service and Training, are seeing rapid interest and serious adoption within all types of CRM IT Programs.

Barton Goldenberg, a noted expert and author on CRM and Tim Bajarin, a well-known technology analyst, will share how AR and VR are already being used in large enterprises around the world, and share some of the most successful enterprise-based CRM implementations that utilize AR and VR to add greater value to their customers.

By attending this webinar, you will learn:

- Why VR/AR are the most disruptive business technology over the next decade.

- Case studies describing how companies are successfully applying VR/AR to sales, marketing and customer service.

- Your next steps to ready your VR/AR strategy.


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Building a Successful Digital-First Company: Aligning People, Processes and Technologies

As digitalization transforms industry after industry, successful businesses are pursuing large-scale digitization initiatives that proactively align people, processes, and technologies from strategy planning to execution.

To discuss the latest trends and technologies that help companies overcome the “Golden Triangle” challenge, Creatio has invited Barton Goldenberg, CRM pioneer, founder and president of ISM Inc., and author of ‘The Definitive Guide to Social CRM’.

Barton will share practical insights on how to create a successful ‘digital-first’ company and how to align people, processes and technology in a post-pandemic world.

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Digital Transformation: Future Ready Best Practices & Technology Trends

2020 was a tumultuous and unpredictable year, but indisputably it was also a year of acceleration in digitization. A lot of organizations got years ahead of where they would have been expected to be right now: digital transformation efforts that were once part of long-term projects were pushed through in a matter of weeks at 71% of organizations (AppDynamics).

Barton shares with participants his Top 5 technology trends, and provide examples of how organizations are applying these trends to secure competitive advantage and achieve digital transformation success.

Understand how your industry and customer engagement will be impacted by the following technology trends:

    1. Digital Customer Communities
    2. AI/ML
    3. VR/AR
    4. IoT
    5. 5G

Watch this recorded webinar.


What is a ‘Digital Customer Community’ and Why it is Imperative to your 2021 Customer Strategy?

If your goals for 2021 include any of the following, then this webinar is for you:

  • Nurture Leads & Grow Sales
  • Achieve Superior Customer Support
  • Deepen Customer Insight & Engagement
  • Increase Customer Satisfaction & Loyalty

To discover how all these goals can be met in one powerful solution, watch this recorded webinar.

How to Use Data Analytics to Become an Industry Disruptor

With 11 billion devices connected in 2018, the amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are becoming overwhelmed by the volume. Those that have mastered their data have made sweeping changes to their industries.

This Webinar will examine how to best leverage customer knowledge and describe what needs to be in place to have a mature Data & Analytics program to lead your industry and to discover the hidden opportunities. Using real-world case studies, Mike Bender, Sr. Vice President at ISM, explains why organizations are increasingly turning to data and analytics to drive long-term customer engagement, loyalty and advocacy through better data management, customer segmentation, and predictive analytics. You will discover how to transform interactions between your organization and its customers by developing comprehensive data and analytics capabilities. This includes a discussion around how to capture customer ‘insights’ to build better customer profiles.


Watch webinars-on-demand and stay on top of today's customer engagement trends. Below are the most recent webinars.


Increasing Customer Engagement with Digital Customer Communities

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Customer Success: Taking Customer Engagement to the Next Level

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Contextual Relevance: The Right Message, through the Right Channel, at the Right Time

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Transforming Customer Data into Value

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Recorded ISM Webinar


Why Transform Your CRM Strategy in 2019: Real-World Case Studies

Barton Goldenberg presents in this Webinar: Real-world case studies from B2B, B2C and B2B2C organizations that show how to strengthen the customer foundation by tightly integrating CRM with ERP, knowledge management, eCommerce and other systems. Discover the way to exploit comprehensive customer profiles and grow two-way information exchange with customers to help your organization leverage its CRM investment to its full potential.

Now available on demand.


Top Trends in Manufacturing Digital Transformation for 2018

Learn how best-in-class manufacturing companies have embraced digital transformation and created customer-centric strategies to propel growth for themselves and their customers. Join Barton Goldenberg, President at ISM, and Craig T. Nadig, Director of Customer Solutions and Business Transformation for Armstrong World Industries, to provide you with a framework to ensure your successful digital transformation, while hearing stories about top manufacturing companies leading the way in digital transformation.

Now available on demand.