ISM Webinar: Contextual Relevance
Presented by Barton Goldenberg, Founder/President of ISM & Matt Tharp, Chief Evangelist for bpm’online
Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey. This is much more easily said than done.
Join ISM Founder and President, Barton Goldenberg, and Matt Tharp for an insightful webinar: