ISM Webinar – Data & Analytics
How to Use Data Analytics to Become an Industry Disruptor
With 11 billion devices connected in 2018, the amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are becoming overwhelmed by the volume. Those that have mastered their data have made sweeping changes to their industries.
This data analytics webinar will examine how to best leverage customer knowledge and describe what needs to be in place to have a mature Data & Analytics program to lead your industry and to discover the hidden opportunities. Using real-world case studies, Mike Bender, Sr. Vice President at ISM, explains why organizations are increasingly turning to data and analytics to drive long-term customer engagement, loyalty and advocacy through better data management, customer segmentation, and predictive analytics. You will discover how to transform interactions between your organization and its customers by developing comprehensive data and analytics capabilities. This includes a discussion around how to capture customer ‘insights’ to build better customer profiles.
Mike will be joined by David Popkin, Director of Data Strategy at LiveRamp, leading data & analytics vendor, who will give examples of how customer knowledge can be enhanced by utilizing new and innovative data sources to enhance your customer profile, thereby enabling more comprehensive customer segmentation and predictive analytics based on both customer and market data.