ISM Webinar – Big Data Analytics & Insight: Foundational to a Customer-Centric Strategy
Big Data Analytics & Insight: Foundational to a Customer-Centric Strategy
Today’s data analysis and insight tools have transformed that way executives are making decisions. With the increase in customer insight coming from non-traditional sources that include Social Media communities as well as the Internet of Things, it has become critical to make decisions only after having the entire picture.
By attending this webinar, you will:
• Learn why it is imperative for executives to make ‘data-driven’ decisions in the future.
• Learn how organizations are leveraging both traditional and new digital sources to better understand their customers, while profitably and proactively managing the acquire-grow-retain customer lifecycle.
• Via a ‘live’ case study, learn how one organization is applying the different types of Big Data Analytics & Insight and why.
• Hear about the key challenges associated with putting into place a sound Big Data Analytics & Insight strategy that delivers results.