ISM Webinar Archive

Presented by Barton Goldenberg, Founder/President of ISM & Jamie Domenici, Global Vice President of Customer Adoption and Marketing for Success Cloud for Salesforce

‘Customer Success’ is a critical go-forward corporate strategy. It supports the commercial paradigm shift from selling products/services to your customer to focusing on what you can do to ensure the commercial success of your customer. Best-in-class companies ask themselves, “How are our products/services adding measurable value to our customers, and what metrics do we need to put into place to measure this value to ensure ensure maximum customer lifetime value?”  Customer Success strategy may have started in the SaaS or subscription services area but today it is being mastered by all companies that sell into the consumer and industrial marketplace.

See ISM’s President Barton Goldenberg and Saleforce’s Jamie Domenici (Global Vice President of Customer Adoption and Marketing for Success Cloud) in this webcast that will discuss:

  • Why Customer Success – putting the customer in the center of everything a business does – is critical for success in the Fourth Industrial revolution
  • The importance of optimizing your customer engagement strategy through Customer Success tools and techniques
  • Key components of a Customer Success program
  • Examples of Customer Success programs at B2B, B2C, & B2B2C companies