ISM Webinar: Increasing Customer Engagement with Social Media Communities
Presented by Kathy Barton, Sr. vice president at ISM, and Jon Allen, General Manager of Communities & Web Self-service at Verint.
Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads.
Using real-world case studies, Kathy Barton, Sr. Vice President at ISM, explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages.
Jon Allen, General Manager of Communities & Web Self-Service at Verint, will give examples of how customers are leveraging online communities to enhance customer service, build brand loyalty through deeper engagement, drive innovation, boost employee productivity and increase profitability.
Viewers will learn 5 questions to ask to see how they can benefit from social media communities that can include Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management communities. Kathy will be joined by a guest speaker from one of the leading Social Media platforms vendors, who will share with participants the formula their customers use to ensure long-term community success.