I just held another successful ISM Webinar titled: “How Do You Benefit From Mobile CRM”. It was a very exciting Webinar with lots of attendees and interesting questions. For those who missed it, here are the main tidbits from my Mobile CRM Webinar:
According to the IDC, the number of worldwide mobile workers will reach 1 billion by the end of 2011. In 2009, the mobile subscriber base witnessed an annual growth greater than that of the Internet.
There currently is a Phone Obsession in the marketplace as indicated by these findings:
- 1.2 billion cell phones sold annually
- Smart phone penetration: >25% by 2015
- Mobile subscribers worldwide:
– 4.5 billion in 2010
– 6.3 billion in 2014
- Applications downloads worldwide:
– 2.4 billion in 2009
– 36 billion in 2014
The key factors driving Mobile CRM are:
- New mobile devices
- Improved networks
- Software enhancements
- Meaningful WIIFM
- High user-uptake
There are three major mobiles devices that are heavily influencing today’s market:
- Netbooks and Mini-Notebooks
- Smart phones as Pocket PCs
Increasingly, improved networks are bringing about multi-networks, less latency, improved bandwidth, enhanced security and affordability.
Impressive software enhancements such as valuable built-in processes, powerful dashboards, in-context information are providing extraordinary software applications to the market.
Other factors driving the Mobile CRM market are meaniful WIIFM and high user-uptake.
In conclusion, ISM sees the future of Mobile CRM as:
- Location & context-based ‘push’ services
- Social media integration
- Increased simplicity & relevance
- Must respect new people/process/technology mix
ISM will be placing the Webinar recording of this Webinar on the ISM Webinar Webpage in a few days.
If anyone has any questions concerning my “How Do You Benefit From Social CRM” Webinar, please feel free to contact me at: BGoldenberg@ismguide.com