Tidbits From My Webinar Today: "How Do You Benefit From Mobile CRM?"

I just held another successful ISM Webinar titled: “How Do You Benefit From Mobile CRM”.  It was a very exciting Webinar with lots of attendees and interesting questions.  For those who missed it, here are the main tidbits from my Mobile CRM Webinar:

According to the IDC, the number of worldwide mobile workers will reach 1 billion by the end of 2011.  In 2009, the mobile subscriber base witnessed an annual growth greater than that of the Internet.

There currently is a Phone Obsession in the marketplace as indicated by these findings:

• 1.2 billion cell phones sold annually
• Smart phone penetration: >25% by 2015
• Mobile subscribers worldwide:

         –  4.5 billion in 2010

         –  6.3 billion in 2014

• Applications downloads worldwide:

        –  2.4 billion in 2009

        –  36 billion in 2014

The key factors driving Mobile CRM are:

• New mobile devices
•  Improved networks
•  Software enhancements
•  Meaningful WIIFM
•  High user-uptake

There are three major mobiles devices that are heavily influencing today’s market:

• Netbooks and Mini-Notebooks
• Smart phones as Pocket PCs
• Tablets

Increasingly, improved networks are bringing about multi-networks, less latency, improved bandwidth, enhanced security and affordability. 

Impressive software enhancements such as valuable built-in processes, powerful dashboards, in-context information are providing extraordinary software applications to the market.

Other factors driving the Mobile CRM market are meaniful WIIFM and high user-uptake.

In conclusion, ISM sees the future of Mobile CRM as:

• Location & context-based ‘push’ services
• Social media integration
• Increased simplicity & relevance
• Must respect new people/process/technology mix

ISM will be placing the Webinar recording of this Webinar on the ISM Webinar Webpage in a few days.

If anyone has any questions concerning my “How Do You Benefit From Social CRM” Webinar, please feel free to contact me at: BGoldenberg@ismguide.com