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The Vision Pro’s biggest advantage isn’t Apple’s hardware

man using Apple Vision Pro goggles to view his laptop screens projected virtually

The Vision Pro’s biggest advantage isn’t Apple’s hardware

By Emma Roth

Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage over the competition. It has dual 4K displays, runs one of the best laptop chips in the business, and comes with sophisticated eye- and hand-tracking technologies. But it also has one advantage money can’t buy: Apple’s developer ecosystem. Perhaps the headset’s single biggest advantage will be the ability for iPhone and iPad developers to easily plug their existing apps into the device’s operating system using familiar tools and frameworks.

Unlike other headset ecosystems, though, Apple is promising hundreds of thousands of apps on day one, a feat it’s able to pull off thanks to work on other platforms. Apple will automatically convert iPad and iPhone apps to “a single scalable 2D window” that works on the Apple Vision Pro — with no work required from developers unless they want to make any changes. And for the developers who want to create something new for the headset, Apple is making it easy for those already acquainted with its ecosystem to create apps for visionOS, its new mixed reality operating system.

Want to learn more about why Emma Roth thinks Apple’s developers already have the tools they need to create apps for the system?

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