Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox
Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox
Walmart Inc. is making its first move into the metaverse.
On September 26, the retailer unveiled two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys.
Walmart follows companies from Nike Inc. to VF Corp. in a bid to get consumers’ attention via virtual universes, where elements of video conferencing, gaming, social media and e-commerce blend together. Roblox has a community of more than 52 million daily users, and many of them are younger people, who are particularly valuable targets for corporate powerhouses.
Walmart Land will offer a virtual store where Roblox users can use badges and coins earned on the platform to buy merchandise for their avatars. There will also be a “physics-defying Ferris wheel” that provides a bird’s-eye view of the virtual world, plus unlockable tokens and badges that can be earned in games and competitions.
Want to learn more about Walmart Land’s features and other virtual universes?