Walmart to Revolutionize Retail with Expansive Commercial Strategy in the Metaverse
Walmart to Revolutionize Retail with Expansive Commercial Strategy in the Metaverse
Walmart, the world’s largest retailer by revenue, announced that it is experimenting with new ways to connect its customers’ physical and virtual shopping experiences in the Metaverse.
The company says that it is aggressively pursuing opportunities in Virtual Worlds that connect to commerce at its stores and vice versa.
Walmart sees the growth and expansion of Virtual Worlds as not only a chance to develop new ways to meet and engage with its customers, but also an opportunity to experiment with a new type of commerce — Virtual Commerce — one where customers can not only continue buying virtual goods, like clothing for their avatar, but now their real-world counterpart.
Thomas Kang, VP & General Manager of Metaverse Commerce, said in an exclusive interview that Walmart’s goal is to power commerce in the Metaverse, wherever customers choose to enter it.
Want to learn more about Walmart's Metaverse initiative to reshape and reinvent retail in ways that are beneficial for their customers?