Walt Disney CEO Discusses Plans to Adopt Metaverse in Enhancing Story
Walt Disney CEO Discusses Plans to Adopt Metaverse in Enhancing Story
Bob Chapek, Disney’s CEO, recently spoke about the Disney’s plans for a digital future, specifically for the metaverse to enhance storytelling for the next 100 years at the company’s biennial D23 Expo fan convention in September 2022.
Walt Disney is looking to utilize data from theme park visits and its consumers’ streaming habits in its metaverse initiative. The company wants to provide personalized entertainment experiences, including from its Marvel and Lucasfilm studios. In a statement to Reuters concerning the metaverse plan, Bob Chapek said:
“Disney is absolutely a lifestyle. The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences.”
Want to learn more about Disney’s motivations and plans for its of adoption of the Metaverse for enhanced storytelling?