What is Hot in the Metaverse For Consumers
What is Hot in the Metaverse For Consumers
Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is Music and Travel, according to a new study by Reach 3 Insights.
For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. In early 2022, a MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (26%) or in the next five years (25%).
In a Reach 3 Insights survey, consumers were asked what topics they would be interested in related to virtual experiences or products. Here are the five top topics, in descending order:
Music – 68%
Travel/ Tourism – 58%
Shopping/Virtual Stores – 53%
Live Events – 53%
Gaming – 52%
Want to learn more about the marketing implications of these consumer metaverse preferences?