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What is Hot in the Metaverse For Consumers

VR Mental Health

What is Hot in the Metaverse For Consumers

What is Hot in the Metaverse For Consumers

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is Music and Travel, according to a new study by Reach 3 Insights.

For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. In early 2022, a MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (26%) or in the next five years (25%).

In a Reach 3 Insights survey, consumers were asked what topics they would be interested in related to virtual experiences or products. Here are the five top topics, in descending order:

Music – 68%

Travel/ Tourism – 58%

Shopping/Virtual Stores – 53%

Live Events – 53%

Gaming – 52%

Want to learn more about the marketing implications of these consumer metaverse preferences?

Read this article

 

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