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What’s Hot in the Metaverse For Consumers

Visual Computing

What’s Hot in the Metaverse For Consumers

What’s Hot in the Metaverse For Consumers

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights.

The findings explain some of the live events and tie-ins that brands are launching in the metaverse on platforms like Decentraland and Roblox.

For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. Earlier this year, a MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (26%) or in the next five years (25%).

Hot metaverse topics. Consumers were asked what topics they would be interested in related to virtual experiences or products. Here are the top 7 topics in descending order:

  • Music, 68%
  • Travel/ tourism, 58%
  • Shopping/virtual stores, 53%
  • Live events, 53%
  • Gaming, 52%
  • Training/learning, 52%
  • Social/virtual get-togethers, 51%

The high interest in music explains why iHeartMedia recently launched a hub in the popular 3D game Fortnite. And the interest in gaming shows some crossover appeal with game audiences who are early adopters of metaverse experiences.

Want to learn more about the implications of this Reach 3 Insights metaverse study?

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