Why an Orthopedic Clinic Opened a Virtual Practice in the Metaverse

In the summer of 2023, New York City-based HandSport Surgery Institute launched a virtual practice in the Decentraland Metaverse.

"As far as I know, it's the first medical practice of any kind in the Metaverse," said Mark Pruzansky, Hand Surgeon and Director of the Institute, "Our practice in Decentraland is the first phase of our build-out. It's designed to help bring awareness to current and potential patients about what we do in a more exciting and modern way."

HandSport Surgery Institute's virtual practice includes an office with a receptionist and two treatment rooms. People can walk around, explore the space, and interact with the receptionist using their avatar. They can book appointments through the Metaverse-based receptionist by identifying themselves and noting the preferred day and time for the appointment. A staff member from the institute then calls the patient back to confirm the appointment and note down their insurance details.

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