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Why Apple Will Sell Out Of Vision Pros In 2024

apple vision pro sell out

Why Apple Will Sell Out Of Vision Pros In 2024

Why Apple Will Sell Out Of Vision Pros In 2024

By Tim Bajarin

When Apple introduced the Vision Pro headset in June 2023, those who got to test it raved about its capabilities and features. However, its $3,500 price tag shifted it from a consumer product to something that only enterprises and business users could initially need and afford.

Tim Bajarin foresees the Apple Vision Pro headset market as similar to another product that while expensive at launch ended up selling well beyond the company’s expectations – the IBM PC in 1983. IBM exceeded its expectations in its first year of selling the IBM PC by 800%, selling 750,000 machines alone. This scenario could be a guideline for how successful Apple’s Vision Pro will be in its first year in the market.

In this article, Tim Bajarin discusses the potential sales of the Apple Vision Pro in its first year via three market segments: Early Adopters, Fast Followers and Largest Audience.

Want to learn more about Tim Bajarin’s forecast of the Apple Vision Pro headset sales in 2024?

 

 

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