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Why I Can’t Bet Against Apple’s Mixed-Reality Prowess

Crowd including members of press excited about Apple Vision Pro

Why I Can’t Bet Against Apple’s Mixed-Reality Prowess

By Kevin Roose

There are plenty of reasons the Vision Pro could flop. But we shouldn’t forget that Apple has a knack for entering a product category at just the right time.

I’ll confess that when Apple introduced its mixed-reality Vision Pro headsets on Monday, one of my first thoughts was: Man, that thing looks weird.

I’ve been a virtual reality skeptic for years, and I have long wondered why the technology hasn’t gone mainstream, even as headset quality has improved.

But after seeing Apple demonstrate the Vision Pro on Monday — and reading the generally positive reviews from folks who have tested it — I now think it could be a big deal, and possibly even the first hint of a revolutionary new computing platform.

Want to learn more about why Kevin Roose now believes that Apple itself can overcome skepticism to introduce an impactful Vision Pro headset in the marketplace?

Read this article


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