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Why Retailers Are Racing To Have A Metaverse Presence

retail metaverse

Why Retailers Are Racing To Have A Metaverse Presence

The Metaverse provides consumers with an immersive, engaging virtual environment that allows for a unique brand experience for the consumer. Consumers can interact with the brand through game-like experiences, virtual worlds, and product exploration in a way that is not possible in a 2-D environment. Enabling customers to interact with a product in the Metaverse is a unique advantage, as GE Capital Retail Bank found that 81% of consumers conduct online research before making a purchase. In the Metaverse, they can actually “use” or “try on” the product.

Consumers can be part of the brand narrative through a virtual world—whether they are in a room of perfumes experiencing the colors and décor of the brand or collecting tokens to receive a reward—3-D Metaverse showrooms are designed to transplant users to the retailers’ world. The complex and fun nature of virtual stores means that users engage longer with the brand and shop more. With brands like Dior, Ralph Lauren, Gucci and Bloomingdales all creating a strong presence in the Metaverse, it should come as no surprise that other retailers are now racing to catch up.

Want to learn more about the advantages of retailers utilizing the Metaverse?

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