CRM evolution 2015 Conference & Exhibition
The CRM Evolution conference is designed to help you:
– learn about the latest advances in CRM technologies
– discover emerging trends that are critical to your business, and
– meet the key CRM influencers and peers.
VISIT US AT BOOTH #322
August 17 – 19
Since its founding in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Branded Communities, and Channel Optimization initiatives. Join us in New York at the CRM evolution 2015 Conference for a chance to network with ISM President, Barton Goldenberg.
Barton Goldenberg, Founder & President, ISM, and leading customer-centric strategist, author, speaker and futurist will be a featured speaker at the CRM evolution 2015 Conference.
Come see Barton Goldenberg speak:
C102 – PANEL: Insight From Recently Published CRM Authors
Monday, August 17, 2015: 11:15 a.m. – 12:00 p.m.
Barton J Goldenberg, President – ISM, Inc.
Denis Pombriant, Managing Principal – Beagle Research Group, LLC CRM Magazine Columnist
R “Ray” Wang, Founder and Principal Analyst – Constellation Research, Inc.
Today’s world is characterized by disruptive economies and digital innovation. This evolution has led us to a time when our customers are more empowered, even entitled, than ever. This requires new ways of dealing with our customers—new methods, new approaches, refinements of existing systems are all on the table as we try to figure out how to acquire and retain customers. The three authors on this panel have written books this year explaining what’s going on and how to, as Denis Pombriant calls it, “solve for the customer.” Pay close attention to what these thought leaders are saying. They may be talking about the future of your business.
C201 – Executive Primer, Part 1: The Power of Social CRM
Tuesday, August 18, 2015: 10:45 a.m. – 11:30 a.m.
Few organizations are effectively leveraging social media insight within their CRM efforts. Part 1 of this two-part presentation shows how B2B, B2C, or B2B2C organizations can sys- tematically harvest information from any online conversation, integrate it into customer profiles, and use it to personalize interactions and offers across an entire business. In this session, participants learn how to integrate social media and CRM to deepen customer relationships and grow profits; a four-step methodology for creating a social CRM strategy; case studies of successful deployments; and emerging social CRM linkages: mobility, gamification, analytics, and the Internet of Things.
C202 – Executive Primer, Part 2: Implementing Social CRM Successfully
Tuesday, August 18, 2015: 11:45 a.m. – 12:30 p.m.
In Part 2 of this two-part presentation, Barton Goldenberg shows how to go beyond transactions and demographics to harvest social media sentiments and use them to open conversations that reflect each customer’s rational and emotional preferences. He uncovers new ways to drive value in sales, market- ing, product development, and customer support. In this session, participants learn how to prepare for their highest-value implementation (plan strategy, establish partnerships, build project teams, gain buy-in, and more) and apply best practices for maximizing the value of their entire social CRM investment (including the right people, process, and technology mix).