Barton Goldenberg, Founder & President, ISM, and leading customer-centric strategist, author, speaker and futurist.
Barton Goldenberg, ISM Founder & President will present one of the most important CRM-related Webinars of the year:
“Social CRM is critical to customer engagement in today’s social media driven world. Barton brings his 30 years of experience with helping best-in-class companies with their customer-centric initiatives to bear in this timely analysis of how to do Social CRM right.”
— Mike Merriman, Vice President, Sales & Marketing, Mzinga
Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industry’s leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.
In this Webinar, Barton Goldenberg will show you how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.
You will learn how:
– Social Media is already impacting your customer relationships
– To prepare for your highest-value Social CRM implementation
– To systematically optimize people, processes, and technology using Social CRM
– To uncover emerging opportunities for value via Social CRM
During the Webinar, we will have a drawing in which one Webinar attendee will receive a complementary copy of Barton’s new book: The Definitive Guide to Social CRM
Date: Tuesday, September 15, 2015
Time: 10:00 AM Pacific/ 1:00 PM Eastern
Duration: 1 hour
(You may register up to 12:55 PM EST on September 15)
ALL ISM WEBINARS ARE FREE OF CHARGE TO ATTEND