Your customers have changed. Whether or not you have an overarching Digital Strategy, your customers are buying through digital channels as never before. Is your company ready to compete? Consider:
Fewer than 1/3 of executives believe that their digital strategy is correct.
Only 21% believe that the right people are setting the strategy they have.
69% of decision makers use social media for business purchase decisions.
90% trust peer recommendations.
94% of B2B buyers conduct some form of online research before purchasing a product.
89% of executives believe that digitization will disrupt their business in the next year. 
Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a disruptor yourself or be left behind.
Is your company ready to compete digitally? Fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the strategy in the first place. Companies need to digitize their business strategy and re-engineer how your business creates value for your customers in the digital age.
Significant obstacles challenge organizations implementing Digital Transformation including the complexity of the approaches, significant cost, level of change, lack of time and resources, lack of clear ownership and others. ISM can help.
The ISM Difference
The ISM Difference
For more than three decades, ISM has developed business transformation strategies to help clients to connect, share knowledge, explore, and distribute content to achieve measurable business value. The end result is enhanced ability to leverage digital technologies in sales, marketing, and customer service to drive customer acquisition, growth and retention.
ISM works with your organization to develop and implement enterprise-level digital strategies in any or all of the following areas:
Sales Transformation – Enable your sales team to provide the online and offline interactions buyers demand at every step in the customer journey. ISM designs digital sales strategies that enable field personnel through mobile CRM and effective use of emerging technologies.
Marketing Transformation – Promote Customer Success with ISM’s outside-in, customer-outcome approach and create new opportunities for growth. We create private social media communities where participants, both internal and external, can engage in a multi-dimensional conversation that will enable you to understand their underlying needs, reposition and add value to your offering and fuel new revenue streams.
Customer Service Transformation – Digitize the end-to-end customer experience. We use customer experience (CX) techniques like journey mapping and advanced data and analytics to understand your customers’ behaviors, applying digital tools and techniques where they can best enhance value.
eCommerce enablement – Leverage customer data in Holistic Customer Profiles and use Data Analytics tools to achieve maximum customer engagement. We ensure that your eCommerce efforts tightly integrate with all other customer-centric initiatives to maximize customer acquisition, retention and growth.
Omni-Channel Strategy – Provide a seamless customer experience across all channels and enable customers to engage with your company through the channel of their choice. ISM develops Omni-Channel Strategies that help you grow market share and out-maneuver your competitors.
We are uniquely positioned to provide these services and make this difference through:
More than 3 decades of thought leadership and experience
Proven implementation methodologies and support
A metrics-based approach to driving successful outcomes
100% objectivity from all technology vendors & implementation partners
An engagement model that utilizes seasoned executives, not mid-to-lower tier staff
A history of success with world-class, global B2B and B2C organizations
The ability to help you at any stage of your Digital Transformation journey including design, vendor selection and implementation of new technologies AND/OR the re-engineering of legacy systems.
ISM’s core service offerings can be customized to provide maximum impact. Key service offerings in the area of Digital Transformation include:
Since its founding in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Branded Communities, and Channel Optimization initiatives.
Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.