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ISM Management Team

The ISM management team has decades of experience creating and implementing CRM, Digital Community, and Metaverse strategy for the world’s best companies to increase customer satisfaction, loyalty and advocacy. ISM’s elite consulting team brings decades of work experience in specific areas of focus, including:

Every ISM engagement has one goal – help our clients leverage technology within their unique organizational environment to maximize customer acquisition, retention and growth.


Barton Goldenberg

Founder & President

Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies for the world’s leading organizations. Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.

He specializes in applying technology to customer strategy in the areas of sales, marketing, and customer service. Barton’s current focus is helping sales, marketing and customer service executives do business successfully in the Metaverse.  His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains more than 100 case studies of companies doing business in the Metaverse, along with dozens of articles and videos.

Entrepreneur, Author, Speaker & Futurist

Kathy Barton

Kathleen Barton

SVP, Digital Marketing and Customer Engagement

Kathy is a Senior Vice President with ISM focusing on Digital Marketing, Private Branded Communities, Change Management, and how it integrates with and drives business and marketing strategies.

David Wong headshot (2022)

David Wong

SVP, Strategy & Business Process


Maggie Reitmeyer

Senior VP, Technology


Dennis Schweigert

Senior VP, Consulting Services


John Chan

ISM Customer Engagement Support Director

Ready to Take Your Customer Strategy to the Next Level?

To learn more about ISM's management team and how we can
help you acquire, retain and grow your customer base, call ISM
at (301) 656-8448 or schedule below to get started.

Barton Goldenberg giving Keynote Speech
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