ISM Management Team
The ISM management team has decades of experience creating and implementing CRM, Digital Community, and Metaverse strategy for the world’s best companies to increase customer satisfaction, loyalty and advocacy. ISM’s elite consulting team brings decades of work experience in specific areas of focus, including:
- Metaverse Strategy & Implementation
- Digital Community Strategy & Implementation
- CRM Strategy & Implementation
Every ISM engagement has one goal – help our clients leverage technology within their unique organizational environment to maximize customer acquisition, retention and growth.
Founder & President
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies for the world’s leading organizations. Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.
He specializes in applying technology to customer strategy in the areas of sales, marketing, and customer service. Barton’s current focus is helping sales, marketing and customer service executives do business successfully in the Metaverse. His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains more than 100 case studies of companies doing business in the Metaverse, along with dozens of articles and videos.
Entrepreneur, Author, Speaker & Futurist
SVP, Digital Marketing and Customer Engagement
Kathy is a Senior Vice President with ISM focusing on Digital Marketing, Private Branded Communities, Change Management, and how it integrates with and drives business and marketing strategies.