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Digital Customer Communities Executive Briefings

Digital Customer Communities

Social media has changed the way customers buy products and services and changed the relationship they expect from their vendors. Users demand brand interaction; Digital Customer Community deliver on the brand promise. Digital Customer Community executive briefing topics can include:

  • The pros and cons of private branded Digital Customer Communities
  • The pros and cons of public branded Digital Customer Communities CRM Strategy & Implementation
  • Knowledge management communities
  • How to set up your Digital Customer Community and how to ensure its success
  • How to secure active customer engagement in your Digital Customer Community

Deliverable

2-hour Executive Briefing customized to your organization’s unique needs, including:

  • Up to 8 hours of customization pre-work that often includes ‘ice-breaker’ interviews with key executives
  • Objective observations concerning merits and opportunities in your ongoing and/or planned Digital Customer Community initiatives
  • The role of people, process and technology in Digital Customer Community initiatives
  • Common Digital Customer Community pitfalls and how to avoid them
  • The value of a Digital Customer Community Strategy
  • The importance of a metrics-based business case for your Digital Customer Community initiatives
  • A structured approach to new Digital Customer Community initiatives, including people, process and technology requirements and a timeline for implementation

Benefits

  • Expert insight and thought leadership, based on more than four decades of experience
  • Alignment of the executive team to ensure successful Digital Customer Community initiatives
  • A vendor-independent sounding board for your current Digital Customer Community thinking
  • A pragmatic roadmap for developing and implementing your Digital Customer Community initiatives

To discuss a Digital Customer Community executive briefing for your business, call (301) 656-8448, or e-mail us at Contact@ismguide.com.

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